Everything you need to know about Shopify SEO services in Melbourne.
Shopify SEO is the process of getting your Shopify store to appear at the top of search engines like Google whenever someone searches for the products you sell online.
Shopify SEO is important for 2 reasons:
Reason #1: Whenever a customer is looking for a product you sell online, how do they find it? 9 times out of 10 they jump on their computer or phone and search for it using Google.
For example: Let’s say you sell ‘running shoes’ on your Shopify store. It’s vital your online store appears on the first page of Google whenever someone types ‘running shoes’ or ‘running shoes online’ otherwise one of your competitors who is on the first page will make a sale and your business will miss out. Getting your Shopify store found on Google is what search engine optimisation (SEO) is all about.
Reason #2: When a customers searches for products to buy online, 80% of the time, customers skip past the Google Ads you see at the top and go straight to the ‘organic SEO results’. Customers do this because they trust organic results more than the Ads.
Get your business found by customers on Google. This free (step-by-step) SEO checklist shows you how to do it.
When it comes to ecommerce stores, it’s super important you properly map out your most important pages.
Shopify Home Page
Your home page is the central point of your Shopify store, it represents your brand and acts as a central hub for customers to find products they want to shop for.
When it comes to Shopify Homepage SEO, your home page is generally NOT the most important page in terms of SEO. The home page instead should be optimised for your brand name as this will become an important factor as your online store grows and starts to develop a name for itself.
Category pages are one of the most important pages in terms of SEO importance. Shopify uses a different name for category pages and instead refers to them as ‘collections’. Often it’s these collection pages that will appear on Google when a customer is search for you products so it’s vital you get optimise all your collection pages.
Here are some quick Shopify SEO tips for collection pages:
Example target keyword: ‘running shoes’
Shopify Product Pages
In terms of SEO, you online shops product pages can be optimised for what’s know as long-tail keywords. Long tail keywords are search terms that generally have a low search volume but have high ‘buyer intent’ sentiment.
For example: Long-tail keywords are more specific search terms than say ‘running shoes’. These are terms like ‘women’s nike air max runners’ or ‘reebok club c revenge sneakers’. It’s these long tail keywords you should be optimising your Shopify product pages for.
Ecommerce stores can often have lots of problems with duplicate content.
Duplicate content is an issue for SEO because it dilutes your store’s ability to rank high in Google as multiple pages compete against each other.
That’s why it’s important you make sure the majority of your Shopify pages are filled with unique and useful content to avoid duplicate content issues.
If you want your Shopify store to appear #1 on Google for the products you sell then you have to build backlinks.
A backlink is when another website ‘links’ back to your website and it’s one of the fundamental aspects of any successful SEO campaign.
A lot of eCommerce SEO companies will offer to build backlinks but they often miss an important step…
You see, building backlinks is no longer about how many you can get, it’s all about building high quality backlinks.
So if you only take one key message away from this post, it would be to build high quality backlinks to your Shopify store or outsource this service to an eCommerce SEO agency.
Images are a critical success factor for any Shopify store owner.
Ecommerce stores need images for products, blog posts, social media profiles and for the brand’s overall look.
The problem is a lot of Shopify stores make the mistake of uploading a tonne of great images but forget to optimise them for website speed and it results in a slow loading online store and effects sales as customers move onto another website that loads fast.
Your Shopify store images should be no bigger than 300 KB.
Here are some quick tips to optimise your Shopify images:
More of an in-direct SEO signal. Reviews are incredibly powerful for improving conversions on your Shopify store.
You should have a plan in place for getting as many customer reviews as you can.
Pro tip: Make sure your customer reviews are displayed across your product pages and try to get them on your home page too.
If you can attract reviews you’ll notice a big jump in sales conversions right away.
I can’t emphasize enough how important proper SEO is for a Shopify store. Yes it’s an investment and you probably won’t see a good return for a few months but stick with it because the rewards are phenomenal.
Engine Scout is a professional ecommerce SEO agency that cares about your success.
If you’re looking for a fresh approach that delivers real results, let’s have a chat today.