Ecommerce CRO Case Study: Just paint by number

Just Paint By Numbers came to us to help improve their ecommerce conversion rate and ultimately lift sales. The store was performing well in terms of organic traffic but they were missing a large percentage of new sales from paid social and low conversion rates.

Industry: D2C Ecommerce

What We Did: Facebook Ads & Conversion Rate Optimisation

15% increased

Conversion Rate

2X Increase

Email Signup Rate

24.5% Increase

Sales Revenue

CRO Process

When evaluating the site, we broke the pages down into 5 key views:

Home Page
Category Pages
Product Pages
Cart Page
Checkout Page

Each key view was analysed and assigned a score using our CRO checklist. It’s important that we treated each view separately to understand the conversion goals depending on what stage in the funnel the user was currently at.

The Results

Implementing our ecommerce conversion rate services following the completion of the CRO audit showed excellent results in increasing email sign-ups & conversion rate. The store conversion rate increased to 2.24% and the email sign-up doubled.
Additional benefits included:

25% increase in revenue
36% increase in automated email sales.

Combing Website Design + CRO

Web design plays a key part in the user journey and shopping experience. Engine Scout completed a full redesign of the website to improve CR% and merchandising.
One of the key factors in implementing conversion-focused design was optimising the top section of the site with the most important content as 90% of traffic is focused on this website’s real estate.

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