Just Paint By Numbers came to us to help improve their ecommerce conversion rate and ultimately lift sales. The store was performing well in terms of organic traffic but they were missing a large percentage of new sales from paid social and low conversion rates.
Industry: D2C Ecommerce
Implementing our ecommerce conversion rate services following the completion of the CRO audit showed excellent results in increasing email sign-ups & conversion rate. The store conversion rate increased to 2.24% and the email sign-up doubled.
Additional benefits included:
Web design plays a key part in the user journey and shopping experience. Engine Scout completed a full redesign of the website to improve CR% and merchandising.
One of the key factors in implementing conversion-focused design was optimising the top section of the site with the most important content as 90% of traffic is focused on this website’s real estate.
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