Melbourne SEO Agency

Industry Analysis: For us to deliver the best SEO service, it’s vital we step back and learn how your industry works, it’s challenges and the typical sales journey your customer goes through. Understanding the the buyer journey enables us to target commercial keywords that convert website visitors into customers.

Competitor Study: Every business is unique and yours is no exception. We research your competitors online to understand what works in your industry. We then apply this knowledge to build a customised SEO campaign  designed to beat your competition and getting your ranking at the top of Google.

Website Gap Analysis: One of the first steps we take in your SEO campaign is to look at the gaps between your website and the leading competitors. We analyse over 200 different ranking factors to find the ‘gaps’ and begin closing them as quickly as possible.

Keyword Research: Keyword research forms the foundation of all our SEO campaigns and is a critical factor to your online success. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate landing pages and send them to your for final approval.

On-Page SEO: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website too.

Technical SEO: Technical SEO is an often forgotten pillar most agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our technical SEO service sets us apart from 99% of digital agencies that lack the technical expertise to do so.

Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about what we do and keeping you informed every step of the way allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.

Content Marketing: It’s vital we have a strong content marketing strategy in place to build on your sites search presence and to also cast a wider net for increased organic search visibility.

Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are yet to catch on. You can’t write a 500 word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which are powerful pieces of content specifically designed for first page rankings.

Link Prospecting: We search the internet far and wide and build up a strong list of high quality link targets fit for your industry. Our link prospecting list serves as our main source of links we’ll be able to tap into throughout the lifetime of your campaign.

Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee a variety of methods to do this as it yields the greatest results and targeted brand exposure for your business.

Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.

User Experience Improvements: We address any underlining issues that could be holding your website back from it’s full potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.

Landing Page Optimisation: Driving targeted traffic to your website is what SEO is all about but what if that traffic doesn’t like web page? Pretty soon search engines will catch on too and push your site further down. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.

Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discover phase but things can always be further improved and optimised as more website data come through.

Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.