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Every SEO campaign starts with an analysis to see where your website is currently positioned based on hundreds of search engine optimisation factors. This free tool is available for you to test your website and see how it scores.
Enter your website, target keyword and email above, in 60 seconds you’ll receive a performance score, PDF report and tips to improve your SEO to the email address you provide.
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What’s included in the SEO scorecard? Find out here.
Engine Scout knows ecommerce better than your average agency, we’ve built our own successful ecommerce business from scratch.
What started off as a test project for learning and practising the latest ecommerce marketing strategies, grew into a passion (and a real business).
We have learned what makes a difference with tested ecommerce SEO strategies and understand how that connects with social marketing, paid ads and conversion rate optimisation.
Working in ecommerce has given us a strategic advantage over our competitors and it’s the main reason we’re so damned good at ecommerce SEO — we love it.
Our approach is holistic and we look at all ranking factors from technical issues, keyword foundations, content marketing, on-page SEO and backlinks.
Engine Scout is a results first SEO company in Melbourne with our head office in Hawthorn East. All of our SEO campaigns are customised, performed in-house and tailored for your business.
Our Melbourne SEO experts will come up with the right search engine optimisation strategy to increase your rankings, web traffic, leads and sales for long term, sustained success.
What you can expect from our service:
We understand how important sales and revenue are for your business, and that’s why our services are focused on results-based marketing. We put together a digital strategy that focuses on increasing leads & sales for you. Our number one goal is to drive more sales to make sure your business is a roaring success.
Engine Scout works on campaigns big and small. From growing an international SEO presence to migrating websites across different CMS platforms. Our team have the ideas, experience and execution abilities to deliver exceptional SEO services for our clients.
Our clients stay with us because they want to, not because they have to! Forget 12-month contracts that lock you into a terrible service that delivers no results. We offer flexible monthly contracts and work as an extension to your business.
Honesty and transparency are two values at the heart of everything we do at Engine Scout. You’ll know what we’re working on at all times through our unique project management tools that seamlessly integrate into your business and keep you informed on your marketing performance in real time.
At Engine Scout, we take a holistic approach to your website SEO and do not believe in a “one size fits all” strategy. Our campaigns and solutions are customised and built for your business and the market you serve.
There are a lot of SEO companies out there who offer cheap prices and deliver little results. Have you ever heard the saying “You get what you pay for?” Well, it’s almost always true for any product or service and with SEO, it’s no different. Search engine optimisation is one of the best online marketing strategies for long term results.
This includes an assessment of your ecommerce website and a free consultation.
If you’re looking for an Australian SEO company to cut through the noise we can help you:
Increase targeted traffic
Improve brand visibility
Raise leads and sales
Establish long-term, sustained online visibility for your business.
Digital Marketing Analysis: For us to deliver incredible SEO results, its vital we step back and learn how your industry works, it’s challenges and the typical sales journey your customer goes through. Understanding the typical customer journey enables us to formulate the right strategy that converts website visitors into paying customers.
Competitor Study: Every business is unique and yours is no different. We study your online competitors to understand what’s working in your industry to deliver the best results possible. Our campaigns are designed to outperform your competitors and get your website ranking above theirs.
Website Gap Analysis: One of the first steps we take with your website is to look at the gaps between you and your top competitors. We analyse over 200 different ranking factors to find the ‘gaps’ and begin closing them as efficiently as possible.
Keyword Research: Keyword research forms the foundation of all our SEO strategies and is a critical factor to achieve success with search engine optimisation. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate landing pages on your website and send them to you for approval.
On-Page SEO optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website too through conversion rate optimisation and user experience (UX) signals.
Advanced Technical SEO Solutions: Technical SEO is an often forgotten pillar most agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our technical SEO sets us apart from 99% of digital agencies whether it be performing complex SEO website migrations or correcting challenging website architecture issues.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and benchmark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about our search engine optimisation, what we do and communicating with you every step of the way allows us to deliver powerful results and a measurable return on investment through hard data. Our agencies radical transparency is a big reason clients choose to work with us over a long period of time.
Strategic Content Marketing: It’s vital we have a strong content marketing strategy in place to build on your site’s search presence and to also cast a wider net for increased organic search visibility.
Evergreen Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called ‘SEO experts’ are yet to catch on. You can’t write a 500-word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We search the internet far and wide to build up a strong list of high-quality link prospects for your website. Our link prospecting serves as our main source of links we’ll be able to tap into throughout the lifetime of your SEO campaign.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask it as “white hat” instead, our team manually reach out to other site owners via email to acquire high quality links back to your site. We employ a variety of methods to do this as it yields the greatest results and targeted brand exposure for your business.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
User Experience Improvements: We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your website is great, but what if that traffic doesn’t like your website? Pretty soon search engines will catch on too and push your site further down. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discover phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.
If you want more traffic from search engines like Google, simply follow the recommendations in the report we send you. Our tool analyses a number of ranking factors and highlights all of the SEO mistakes you need to fix to increase your rankings and online visibility. We grade your website and give it a score based on a number of SEO factors that are outlined in detail in the report.
Any score above 90 points is what you want your website to be.
If it’s below 90 you’ll need to work on improving your SEO by following the checklist we provide you.
Want to increase your SEO?
At Engine Scout, we provide a detailed assessment of your website’s SEO performance and give you the right strategy to enjoy better SEO results.
Did you know there are over 200 ranking factors used by Google!
Our SEO services prioritise what you need to improve your website rankings. Our expert team save you time so you can focus on what’s important, and keep growing your business.
Follow the steps in the checklist we send you and enjoy better SEO results.
Keywords are the foundation of any successful SEO campaign.
The SEO report we send you details how well your site is optimised for the keywords you want to rank for. We include a list of improvements to make so you can fine-tune the content to match your priorities.
The report will reveal what changes you should make to better target the right keywords. The keyword density is important because If you over optimise, you can be penalised by Google for keyword stuffing.
The best way to improve traffic and sales to your website is to know where to start in the search optimisation process.
Using our free SEO scoring tool, you discover your website rating, as well as identify a number of issues holding your site back.
Our tool looks at many ranking factors including backlinks, website speed, content structure, local SEO, page titles, and keywords.
Our team have helped hundreds of website owners and ecommerce businesses increase their traffic through search engine optimisation. If you need help, contact us and we will point you in the right direction.
Your website’s load speed is important for both SEO and for your customers. People on the internet will not wait for your site to load so it’s vital you have a super-fast loading site.
Is your URL too long? Is it SEO friendly? Is the URL optimised for the keywords you are targeting? URLs are a ranking factor and can have a major impact on the ranking of your site.
Your SEO Score is based on a few major factors and page titles are something we factor in. Your page titles should be optimised for your target keyword otherwise it will be hard to rank. Additionally, the length of your page titles matter and they should be no longer than 70 characters.
Meta descriptions are important for increasing the click through rate (CTR) to your website. A higher CTR means the more clicks you get from Google. Meta descriptions should be no longer than 300 characters and you should include some of the keywords you’re targeting.
Images correlate to website speed and images that are too large will slow your sites load speed. Make sure you only upload images that are a small file size to keep your website running fast.
The secret here is to make sure you don’t over or under optimise the keywords you are trying to rank for. Google will look at the keywords on your page to understand what it should be ranking your website for so it’s important you get this step right.
H tags are part of on-page SEO and give structure to the content you have on your site and help customers understand what your page is about. H1, H2 and H3 headings are all important and you want to make sure you are using them correctly. Use exact match and keyword variations in your H tags to send a strong signal to Google.
The written copy on your website has a big impact when it comes to success with SEO. The number of words on each page also plays an important role and you will usually need to have 1500-2000 words on your page if you want to rank high.
The code used to construct your website can have a negative impact on your SEO score. Websites that are clean and avoid code bloat give themselves a stronger advantage over sites that are built poorly. Our Technical SEO specialists ensure your website is operating at an optimal level.
It’s vital your website is optimised for Google’s mobile-first indexing and that every page on your site loads on mobile devices.
Backlinks are one of, if not the top-ranking factor Google uses to rank websites. If you want to have any chance of outperforming your competitors then your website needs to have a strong backlink profile. Engine Scout provides high quality link building services.
Engine Scout was recently announced as a finalist for the best SEO campaign in 2020 by the SEMRush Search Awards in Australia. This was voted by a panel of esteemed industry leaders and SEO experts from Australia, as well as international judges within the search industry. It was a fantastic achievement by our specialist SEO team and placed us as one of the top SEO companies in Australia.
A well planned and executed SEO campaign combined with a planned strategy is the best way of improving your websites online presence. At Engine Scout, we work with you to understand your goals, both short and long term to put together a digital marketing strategy that works. Once approved by you, we begin actioning the plan and track performance through a combination of data analytics and traffic behaviour analysis to achieve maximum online search presence for your website.
Link building is one of the most important factors when it comes to achieving success with SEO. Unfortunately, a lot of agencies employ link building tactics that go against Google’s guidelines and put your website at risk of a Google penalty. At Engine Scout, link building is done by humans and for humans, not robots. We start by creating an amazing piece of content on your site we call a ‘Power Page’. Power pages are strategic content pieces engineered to attract a lot of high quality, relevant links back to your website. This strategy might not sound like much, but it’s in fact, one of the most potent weapons we have in our arsenal and it sets us apart from 99% of other agencies out there. Using our power page technique, your competitors won’t come close to competing against you unless they know how to execute this strategy too.
Before working together, our team will conduct a detailed review of your website and competition to determine if SEO is the right online marketing channel for you. If we think it’s not the right fit, then we’ll tell you before working together and give you an accurate estimate of the time-frame needed to achieve results. SEO is a long-term growth strategy and it’s for people who are serious about growing a sustainable and successful business for years to come. If you’re looking for a short term, low-cost marketing strategy in the hope of striking it lucky, then SEO is not for you.
We work with either established businesses generating at least $200,000 in revenue per year and funded start-ups. If you’re launching a brand new business and have a small marketing budget, then Google Ads could be a better channel as it requires less upfront investment and can start generating sales faster.
There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across a wide range of industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.
The cost of SEO varies depending on several factors from how competitive your industry is, the age of your website and whether you’ve had any SEO work performed in the past. SEO should be considered an investment instead of a cost because when it’s done right, it will produce additional revenue for your business. Some of our client’s entire business comes strictly from SEO and ranking at the top of Google; that’s how valuable it can be. SEO should be considered an integral part of any marketing budget.
We’re eCommerce experts having built multiple eCommerce stores ourselves and understand the eCommerce business model exceptionally well. We know the exact blueprint for generating more traffic and sales to your store through a combination of SEO, PPC, SMM and CRO.
Engine Scout is a boutique agency with currently 5 team members split across Google ads management, content marketing and SEO.
Our office is located in the Melbourne suburb of Hawthorn East. If you’d like to visit then give us a call and we’d be happy to set up a face to face meeting to discuss your goals.
Yes, Engine Scout offer’s both Google ads management and social media marketing services for Facebook and Instagram.
The time it takes to see more traffic, leads & sales vary depending on the current state of your website and how competitive your market is. For brand new websites, it usually takes a minimum of 12 months to see results and for established sites, it can be as quick as 3 months.
We offer monthly contracts, so you’re not locked in and can leave with as little as 30 days notice. Our clients stay with us because they want to, not because they have to!
Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this.
There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective marketing channels available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.
Engine Scout takes a consultative approach to SEO and each month you’ll receive a report on the work completed by us, detailed observations about your website traffic and any other important updates related to your website and online competitors. Our monthly reports are easy to understand and includes data that makes sense. In addition to monthly reports, we have a dedicated support channel so you can get in contact with us about your campaign or any important changes to your business whenever you need to. Our team is always happy to help and answer any question you might have about your website or marketing in general.
Getting started with us is easy. Simply fill in the contact form at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.
We build creative and modern websites and we love to work with clients across many different industries.
A specialist ecommerce marketing agency in Melbourne, Australia.
