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For when you need immediate SEO results that drive revenue and sales.
“Work so far over the past 10 months has been excellent with our inquiries boosting to a good level. Thank you for your SEO work guys, our numbers have increased dramatically and hope to keep the trend going.”
Owner – Sapphire Make Up & Hair
Recovering 100% organic traffic losses for Australia’s Top Make Up & Hair Company
Sapphire make-up & hair is Australia’s leading mobile hair and makeup studio with locations across most of Australia’s capital cities. In addition to this, they also run a successful ecommerce store selling various hair & make-up products.
The Challenge: Growing Sapphires traffic involved fixing a botched SEO web migration that resulted in an almost 100% drop in traffic and how to tackle a multi location local SEO campaign across each state capital city.
Sapphire partnered with Engine Scout to help resolve their issue and within 3 months, we were able to recover almost all of the lost traffic. Sapphire is still working with us 12 months later and we continue to grow their traffic with our SEO services.
After years of practice and hundreds of hours testing every SEO strategy known to mankind. Engine Scout has developed an effective process that delivers the highest quality SEO service to power your website rankings.
Doing what it takes to get results:
Within 30 days of working with us, you’ll already see organic traffic growth.
★ Search Engine Optimisation
SEO makes your website more visible on search engines (Google, Bing etc..) which leads to more traffic and more opportunities to convert prospects into paying customers.
Businesses that don’t factor SEO into their online marketing have over 63%* less traffic. Can you afford to lose this much traffic to your competition? How will 63% less traffic impact your business’s bottom line? Don’t risk it! Our SEO services are tailored to meet your goals and ensure consistent growth for years ahead.
*Data sourced internally from more than 120 different analytics accounts.
Premium SEO Company
Our team of SEO specialists in Melbourne will come up with the right search engine optimisation strategy to increase your rankings, web traffic, leads and sales for long-term, sustained success.
Total Transparency
We practice radical transparency both internally and with our clients. Our preference is to communicate regularly to keep you updated and informed on the performance of your SEO campaign. You’ll know what’s happening every step of the way.
SEO Experts
Our SEO services prioritise what you need to improve your website rankings. Our expert team save you time so you can focus on what’s important, and keep growing your business.
Engine Scout works on campaigns big and small. From growing ecommerce stores to working with local SEO campaigns and complex enterprise-level websites across multiple CMS platforms. Our team have the ideas, experience and know how to deliver exceptional SEO results for you.
Say goodbye to generic monthly SEO reports that offer no valuable insights. We build you a custom growth dashboard that ties directly back to revenue generated by our SEO service. You no longer have to guess if the SEO agency you hired is actually generating results!
SEO migrations are often complex and often lead to dramatic website traffic losses. Engine Scout can partner with your web development team or manage the entire migration process on your behalf.
SEO presents a great opportunity to improve the website’s conversion rate and user experience (UX) which drives higher converting landing pages and increased sales across the website. Being CRO specialists, we can recommend the optimal site structure & CRO best practices for added value to your SEO campaign.
The #1 factor for ranking websites on Google are high-quality backlinks. Engine Scout earns you trusted backlinks to power your organic growth and separate you from your competitors. In addition to this we conduct a detailed link SEO audit to determine how many backlinks you’ll need.
Engine Scout runs its own ecommerce business which started off as a SEO test website and grew into a real business! See the other side of business has taught us many things and most of all how to deliver professional ecommerce SEO services.
Digital Marketing Analysis: For us to deliver incredible SEO results, its vital we step back and learn how your industry works, it’s challenges and the typical sales journey your customer goes through. Understanding the typical customer journey enables us to formulate the right strategy that converts website visitors into paying customers.
Competitor Study: Every business is unique and yours is no different. We study your online competitors to understand what’s working in your industry to deliver the best results possible. Our campaigns are designed to outperform your competitors and get your website ranking above theirs.
Website Gap Analysis: One of the first steps we take with your website is to look at the gaps between you and your top competitors. We analyse over 200 different ranking factors to find the ‘gaps’ and begin closing them as efficiently as possible.
Keyword Research: Keyword research forms the foundation of all our SEO strategies and is a critical factor to achieve success with search engine optimisation. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate landing pages on your website and send them to you for approval.
On-Page SEO optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website too through conversion rate optimisation and user experience (UX) signals.
Advanced Technical SEO Solutions: Technical SEO is an often forgotten pillar most agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our technical SEO sets us apart from 99% of digital agencies whether it be performing complex SEO website migrations or correcting challenging website architecture issues.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and benchmark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about our search engine optimisation, what we do and communicating with you every step of the way allows us to deliver powerful results and a measurable return on investment through hard data. Our agencies radical transparency is a big reason clients choose to work with us over a long period of time.
Strategic Content Marketing: It’s vital we have a strong content marketing strategy in place to build on your site’s search presence and to also cast a wider net for increased organic search visibility.
Evergreen Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called ‘SEO experts’ are yet to catch on. You can’t write a 500-word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We search the internet far and wide to build up a strong list of high-quality link prospects for your website. Our link prospecting serves as our main source of links we’ll be able to tap into throughout the lifetime of your SEO campaign.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask it as “white hat” instead, our team manually reach out to other site owners via email to acquire high quality links back to your site. We employ a variety of methods to do this as it yields the greatest results and targeted brand exposure for your business.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
User Experience Improvements: We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your website is great, but what if that traffic doesn’t like your website? Pretty soon search engines will catch on too and push your site further down. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discover phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.
A well planned and executed SEO campaign combined with a planned strategy is the best way of improving your websites online presence. At Engine Scout, we work with you to understand your goals, both short and long term to put together a digital marketing strategy that works. Once approved by you, we begin actioning the plan and track performance through a combination of data analytics and traffic behaviour analysis to achieve maximum online search presence for your website.
Link building is one of the most important factors when it comes to achieving success with SEO. Unfortunately, a lot of agencies employ link building tactics that go against Google’s guidelines and put your website at risk of a Google penalty. At Engine Scout, link building is done by humans and for humans, not robots. We start by creating an amazing piece of content on your site we call a ‘Power Page’. Power pages are strategic content pieces engineered to attract a lot of high quality, relevant links back to your website. This strategy might not sound like much, but it’s in fact, one of the most potent weapons we have in our arsenal and it sets us apart from 99% of other agencies out there. Using our power page technique, your competitors won’t come close to competing against you unless they know how to execute this strategy too.
Before working together, our team will conduct a detailed review of your website and competition to determine if SEO is the right online marketing channel for you. If we think it’s not the right fit, then we’ll tell you before working together and give you an accurate estimate of the time-frame needed to achieve results. SEO is a long-term growth strategy and it’s for people who are serious about growing a sustainable and successful business for years to come. If you’re looking for a short term, low-cost marketing strategy in the hope of striking it lucky, then SEO is not for you.
We work with either established businesses generating at least $200,000 in revenue per year and funded start-ups. If you’re launching a brand new business and have a small marketing budget, then Google Ads could be a better channel as it requires less upfront investment and can start generating sales faster.
There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across a wide range of industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.
The cost of SEO varies depending on several factors from how competitive your industry is, the age of your website and whether you’ve had any SEO work performed in the past. SEO should be considered an investment instead of a cost because when it’s done right, it will produce additional revenue for your business. Some of our client’s entire business comes strictly from SEO and ranking at the top of Google; that’s how valuable it can be. SEO should be considered an integral part of any marketing budget.
We’re ecommerce experts having built multiple ecommerce stores ourselves and understand the ecommerce business model exceptionally well. We know the exact blueprint for generating more traffic and sales to your store through a combination of SEO, PPC, SMM and CRO.
Engine Scout is a boutique agency with currently 5 team members split across Google ads management, content marketing and SEO.
Our office is located in the Melbourne suburb of Hawthorn East. If you’d like to visit then give us a call and we’d be happy to set up a face to face meeting to discuss your goals.
Yes, Engine Scout offer’s both Google ads management and social media marketing services for Facebook and Instagram.
The time it takes to see more traffic, leads & sales vary depending on the current state of your website and how competitive your market is. For brand new websites, it usually takes a minimum of 12 months to see results and for established sites, it can be as quick as 3 months.
We offer monthly contracts, so you’re not locked in and can leave with as little as 30 days notice. Our clients stay with us because they want to, not because they have to!
Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this.
There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective marketing channels available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.
Engine Scout takes a consultative approach to SEO and each month you’ll receive a report on the work completed by us, detailed observations about your website traffic and any other important updates related to your website and online competitors. Our monthly reports are easy to understand and includes data that makes sense. In addition to monthly reports, we have a dedicated support channel so you can get in contact with us about your campaign or any important changes to your business whenever you need to. Our team is always happy to help and answer any question you might have about your website or marketing in general.
Getting started with us is easy. Simply fill in the contact form at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.
This includes an assessment of your ecommerce business and a free consultation.
A growth-focused digital marketing agency in Melbourne, Australia.
