SEO Agency Melbourne

Every SEO campaign starts with an analysis to see where your website is currently positioned based on hundreds of search engine optimisation factors. This free tool is available for you to test your website and see how it scores.

Enter your website, target keyword and email above, in 60 seconds you’ll receive a performance score, PDF report and tips to improve your SEO to the email address you provide.

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How to use The SEO Score Checker

Watch the video ->

What’s included in the SEO scorecard? Find out here.

Our SEO Technology Stack

The Top Ecommerce SEO Specialists In Australia

Engine Scout knows ecommerce better than your average agency, we’ve built our own successful ecommerce business from scratch.

What started off as a test project for learning and practising the latest ecommerce marketing strategies, grew into a passion (and a real business).

We have learned what makes a difference with tested ecommerce SEO strategies and understand how that connects with social marketing, paid ads and conversion rate optimisation.

Working in ecommerce has given us a strategic advantage over our competitors and it’s the main reason we’re so damned good at ecommerce SEO — we love it.

Our approach is holistic and we look at all ranking factors from technical issues, keyword foundations, content marketing, on-page SEO and backlinks.

Powerful SEO Services In Melbourne

Engine Scout is a results first SEO company in Melbourne with our head office in Hawthorn East. All of our SEO campaigns are customised, performed in-house and tailored for your business.

Our Melbourne SEO experts will come up with the right search engine optimisation strategy to increase your rankings, web traffic, leads and sales for long term, sustained success. 

What you can expect from our service:

Discover How Our Clients Drive More Revenue With Engine Scout

Online Printing Store

Plan Paper generated 2500% more online sales with Engine Scout

Online Makeup Store

Sapphire recovered 90% of their organic traffic & sales with Engine Scout

Online Packaging Store

The Cello King generated 646% more online sales with Engine Scout

Why Work With Engine Scout?

We Care About Your Success

We understand how important sales and revenue are for your business, and that’s why our services are focused on results-based marketing. We put together a digital strategy that focuses on increasing leads & sales for you. Our number one goal is to drive more sales to make sure your business is a roaring success.

Technical Mastery

Engine Scout works on campaigns big and small. From growing an international SEO presence to migrating websites across different CMS platforms. Our team have the ideas, experience and execution abilities to deliver exceptional SEO services for our clients.

no lock-in contracts

Our clients stay with us because they want to, not because they have to! Forget 12-month contracts that lock you into a terrible service that delivers no results. We offer flexible monthly contracts and work as an extension to your business.

Ethical Marketing

Honesty and transparency are two values at the heart of everything we do at Engine Scout. You’ll know what we’re working on at all times through our unique project management tools that seamlessly integrate into your business and keep you informed on your marketing performance in real time.

Customised Approach

At Engine Scout, we take a holistic approach to your website SEO and do not believe in a “one size fits all” strategy. Our campaigns and solutions are customised and built for your business and the market you serve.

Real SEO Results!

There are a lot of SEO companies out there who offer cheap prices and deliver little results. Have you ever heard the saying “You get what you pay for?” Well, it’s almost always true for any product or service and with SEO, it’s no different. Search engine optimisation is one of the best online marketing strategies for long term results. 


Looking for an SEO agency who clearly articulates the entire process, helps to cut through the fluff and straight-talks you through the solution? From my own personal experience, I’d recommend Engine Scout. Partnering with a consultant who does what they say and delivers a service like it’s for their own business is like discovering gold. This is exactly my experience in Engine Scout.
Karine O'Donnell
Director, Projecting with People
Engine Scout have been amazing with helping me to grow my ecommerce business. I needed their help increasing my stores visibility online and since working with them, my store sales have easily doubled over the past 12 months and its growing bigger every month.
Super happy with these guys and love that they make everything easy.
Julie Bryan
Owner, Sapphire Make up & Hair

Book A Strategy Session

This includes an assessment of your ecommerce website and a free consultation.

About Our Services

If you’re looking for an Australian SEO company to cut through the noise we can help you:

Increase targeted traffic

Improve brand visibility

Raise leads and sales

Establish long-term, sustained online visibility for your business. 


What's Included in the SEO Score Card?

Your Site's SEO Score

If you want more traffic from search engines like Google, simply follow the recommendations in the report we send you. Our tool analyses a number of ranking factors and highlights all of the SEO mistakes you need to fix to increase your rankings and online visibility. We grade your website and give it a score based on a number of SEO factors that are outlined in detail in the report.

Any score above 90 points is what you want your website to be.

If it’s below 90 you’ll need to work on improving your SEO by following the checklist we provide you.


How To improve your Website

Want to increase your SEO?

At Engine Scout, we provide a detailed assessment of your website’s SEO performance and give you the right strategy to enjoy better SEO results.

Did you know there are over 200 ranking factors used by Google!

Our SEO services prioritise what you need to improve your website rankings. Our expert team save you time so you can focus on what’s important, and keep growing your business.

Follow the steps in the checklist we send you and enjoy better SEO results.

Keywords & SEO

Keywords are the foundation of any successful SEO campaign.

The SEO report we send you details how well your site is optimised for the keywords you want to rank for. We include a list of improvements to make so you can fine-tune the content to match your priorities.

The report will reveal what changes you should make to better target the right keywords. The keyword density is important because If you over optimise, you can be penalised by Google for keyword stuffing.

SEO Marketing To Grow Revenue

The best way to improve traffic and sales to your website is to know where to start in the search optimisation process.

Using our free SEO scoring tool, you discover your website rating, as well as identify a number of issues holding your site back.

Our tool looks at many ranking factors including backlinks, website speed, content structure, local SEO, page titles, and keywords.

Our team have helped hundreds of website owners and ecommerce businesses increase their traffic through search engine optimisation. If you need help, contact us and we will point you in the right direction.

The SEO Factors We Improve

Site Speed

Your website’s load speed is important for both SEO and for your customers. People on the internet will not wait for your site to load so it’s vital you have a super-fast loading site.

URL Optimisation

Is your URL too long? Is it SEO friendly? Is the URL optimised for the keywords you are targeting? URLs are a ranking factor and can have a major impact on the ranking of your site.

Page Title Tags

Your SEO Score is based on a few major factors and page titles are something we factor in. Your page titles should be optimised for your target keyword otherwise it will be hard to rank. Additionally, the length of your page titles matter and they should be no longer than 70 characters.

Meta Descriptions

Meta descriptions are important for increasing the click through rate (CTR) to your website. A higher CTR means the more clicks you get from Google. Meta descriptions should be no longer than 300 characters and you should include some of the keywords you’re targeting.


Images correlate to website speed and images that are too large will slow your sites load speed. Make sure you only upload images that are a small file size to keep your website running fast.

Keyword optimisation

The secret here is to make sure you don’t over or under optimise the keywords you are trying to rank for. Google will look at the keywords on your page to understand what it should be ranking your website for so it’s important you get this step right.

H Tags

H tags are part of on-page SEO and give structure to the content you have on your site and help customers understand what your page is about. H1, H2 and H3 headings are all important and you want to make sure you are using them correctly. Use exact match and keyword variations in your H tags to send a strong signal to Google.

Content Analysis

The written copy on your website has a big impact when it comes to success with SEO. The number of words on each page also plays an important role and you will usually need to have 1500-2000 words on your page if you want to rank high.

Website code

The code used to construct your website can have a negative impact on your SEO score. Websites that are clean and avoid code bloat give themselves a stronger advantage over sites that are built poorly. Our Technical SEO specialists ensure your website is operating at an optimal level.

Mobile Friendly

It’s vital your website is optimised for Google’s mobile-first indexing and that every page on your site loads on mobile devices.

Link Analysis

Backlinks are one of, if not the top-ranking factor Google uses to rank websites. If you want to have any chance of outperforming your competitors then your website needs to have a strong backlink profile. Engine Scout provides high quality link building services.

SEO Agency FAQ's

Engine Scout was recently announced as a finalist for the best SEO campaign in 2020 by the SEMRush Search Awards in Australia. This was voted by a panel of esteemed industry leaders and SEO experts from Australia, as well as international judges within the search industry. It was a fantastic achievement by our specialist SEO team and placed us as one of the top SEO companies in Australia.

A well planned and executed SEO campaign combined with a planned strategy is the best way of improving your websites online presence. At Engine Scout, we work with you to understand your goals, both short and long term to put together a digital marketing strategy that works. Once approved by you, we begin actioning the plan and track performance through a combination of data analytics and traffic behaviour analysis to achieve maximum online search presence for your website.

Link building is one of the most important factors when it comes to achieving success with SEO. Unfortunately, a lot of agencies employ link building tactics that go against Google’s guidelines and put your website at risk of a Google penalty. At Engine Scout, link building is done by humans and for humans, not robots. We start by creating an amazing piece of content on your site we call a ‘Power Page’. Power pages are strategic content pieces engineered to attract a lot of high quality, relevant links back to your website. This strategy might not sound like much, but it’s in fact, one of the most potent weapons we have in our arsenal and it sets us apart from 99% of other agencies out there. Using our power page technique, your competitors won’t come close to competing against you unless they know how to execute this strategy too.

Before working together, our team will conduct a detailed review of your website and competition to determine if SEO is the right online marketing channel for you. If we think it’s not the right fit, then we’ll tell you before working together and give you an accurate estimate of the time-frame needed to achieve results. SEO is a long-term growth strategy and it’s for people who are serious about growing a sustainable and successful business for years to come. If you’re looking for a short term, low-cost marketing strategy in the hope of striking it lucky, then SEO is not for you.

We work with either established businesses generating at least $200,000 in revenue per year and funded start-ups. If you’re launching a brand new business and have a small marketing budget, then Google Ads could be a better channel as it requires less upfront investment and can start generating sales faster.

There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across a wide range of industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.

The cost of SEO varies depending on several factors from how competitive your industry is, the age of your website and whether you’ve had any SEO work performed in the past. SEO should be considered an investment instead of a cost because when it’s done right, it will produce additional revenue for your business. Some of our client’s entire business comes strictly from SEO and ranking at the top of Google; that’s how valuable it can be. SEO should be considered an integral part of any marketing budget.

We’re eCommerce experts having built multiple eCommerce stores ourselves and understand the eCommerce business model exceptionally well. We know the exact blueprint for generating more traffic and sales to your store through a combination of SEO, PPC, SMM and CRO.

Engine Scout is a boutique agency with currently 5 team members split across Google ads management, content marketing and SEO.

Our office is located in the Melbourne suburb of Hawthorn East. If you’d like to visit then give us a call and we’d be happy to set up a face to face meeting to discuss your goals.

Yes, Engine Scout offer’s both Google ads management and social media marketing services for Facebook and Instagram.

The time it takes to see more traffic, leads & sales vary depending on the current state of your website and how competitive your market is. For brand new websites, it usually takes a minimum of 12 months to see results and for established sites, it can be as quick as 3 months.

We offer monthly contracts, so you’re not locked in and can leave with as little as 30 days notice. Our clients stay with us because they want to, not because they have to!

Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this.

There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective marketing channels available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.

Engine Scout takes a consultative approach to SEO and each month you’ll receive a report on the work completed by us, detailed observations about your website traffic and any other important updates related to your website and online competitors. Our monthly reports are easy to understand and includes data that makes sense. In addition to monthly reports, we have a dedicated support channel so you can get in contact with us about your campaign or any important changes to your business whenever you need to. Our team is always happy to help and answer any question you might have about your website or marketing in general.

Getting started with us is easy. Simply fill in the contact form at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.

Ready To Build Something Special?

We build creative and modern websites and we love to work with clients across many different industries.