Beginners Guide To Local Search Marketing & Local SEO
Local search marketing or local SEO as it’s commonly known is a must-have marketing strategy for any local
At Engine Scout, we take a consultative approach to working together and specialise in crafting winning SEO strategies right here in the beautiful city of Melbourne.
We work on a variety of campaigns from local SEO, international SEO, national campaign strategies and eCommerce SEO.
We have years of experience working in the digital space and our team is ready to help you succeed with a successful SEO strategy.
Engine Scout is a results first SEO company in Melbourne with our head office in Hawthorn East. All of our SEO campaigns are customised and tailored for your business.
Our Melbourne SEO experts will come up with the right search engine optimisation strategy to increase your rankings, web traffic, leads and sales for long term, sustained success.
What you can expect from our service:
★ Digtial Growth Case study
The challenge: ‘The Cello King’ was struggling to get any sales or traffic from their online eCommerce store.
They decided to partner with Engine Scout to help grow their digital presence and within 3 months achieved the following:
+279%
Organic search visibility
+68%
Increased conversions
-44%
Reduced ad spend
The solution: Using a combination of Google Ads, SEO and optimising their online store for conversions, their business experienced a 3X increase in monthly earnings within the first 3 months of working together.
Measurable Results
Our service goes beyond ‘more traffic’. Instead, we focus on getting you leads & sales by targeting valuable keywords that deliver more enquiries and online sales for your business.
Total Transparency
At Engine Scout, our SEO Melbourne service has no secrets. We keep you up to date and informed on the performance of your website through easy to understand monthly reports and real-time keyword tracking.
Customised SEO Strategy
The team at Engine Scout will put together a customised SEO strategy that works for your website. We focus on driving organic traffic that converts into more leads and sales for your business.
Search Engine Optimisation or SEO as it’s more commonly known is the process of getting your website to appear at the top of search engines like Google, Bing and Yahoo for the products and services your business offers.
Engine Scout is a boutique SEO Agency and it’s what we do best, right here in Melbourne, we provide world class SEO services to rank your website #1 on Google.
We increase the organic traffic to your site, it’s powerful and at Engine Scout, we’ve been able to grow our clients revenues by over 200% in some cases.
Let Engine Scout run a free SEO audit of your website today.
Is it time you start outperforming your competitors?
Maybe it’s time to drop your old SEO agency who haven’t delivered the results they promised you?
We’re here to help!
Millions of people use Google every day to search for products and services online.
99% of people only look at the first page of Google.
If your website isn’t on the first page, nobody is going to visit your website and buy from you because it’s too difficult to find you.
That’s why SEO is so important, it’s the secret sauce to getting your website found online by ‘ready-to-buy’ customers.
Imagine having your inbox filled with new leads that turn into sales and cash flow for your growing company.
Our service consists of 4 key pillars:
Advanced keyword research to find the best keywords that convert visitors into customers.
Technical SEO optimisation to fix technical issues holding your website back from ranking #1.
On page optimisation including user experience, conversion rate optimisation and strategic content creation across your website and social media properties.
Off page SEO to build highly relevant and powerful backlinks that deliver incredible performance.
Digital Marketing Analysis: For us to deliver the incredible SEO results, it’s vital we step back and learn how your industry works, it’s challenges and the typical sales journey your customer goes through. Understanding the typical customer journey enables us to formulate the right strategy that converts website visitors into paying customers.
Competitor Study: Every business is unique and yours is no different. We study your online competitors to understand what’s working in your industry to deliver the best results possible. Our campaigns are designed to outperform your competitors and get your website ranking above theirs.
Website Gap Analysis: One of the first steps we take with your website is to look at the gaps between you and your top competitors. We analyse over 200 different ranking factors to find the ‘gaps’ and begin closing them as efficiently as possible.
Keyword Research: Keyword research forms the foundation of all our SEO strategies and is a critical factor to achieve success with search engine optimisation. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate landing pages on your website and send them to you for approval.
On-Page SEO optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website too through conversion rate optimisation and user experience (UX) signals.
Advanced Technical SEO Solutions: Technical SEO is an often forgotten pillar most agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our technical SEO sets us apart from 99% of digital agencies whether it be performing complex SEO website migrations or correcting challenging website architecture issues.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about our search engine optimisation, what we do and communicating with you every step of the way allows us to deliver powerful results and a measurable return on investment through hard data. Our agencies radical transparency is a big reason clients choose to work with us over a long period of time.
Strategic Content Marketing: It’s vital we have a strong content marketing strategy in place to build on your sites search presence and to also cast a wider net for increased organic search visibility.
Evergreen Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called ‘SEO experts’ are yet to catch on. You can’t write a 500-word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We search the internet far and wide to build up a strong list of high-quality link prospects for your website. Our link prospecting serves as our main source of links we’ll be able to tap into throughout the lifetime of your SEO campaign.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask it as “white hat” instead, our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee a variety of methods to do this as it yields the greatest results and targeted brand exposure for your business.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
User Experience Improvements: We address any underlining issues that could be holding your website back from it’s full potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your website is what SEO is all about but what if that traffic doesn’t like web page? Pretty soon search engines will catch on too and push your site further down. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discover phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.
We understand how important sales and revenue are for your business, and that’s why our services are focused on results-based marketing. We put together a digital strategy that focuses on increasing leads & sales for you. Our number one goal is to drive more sales to make sure your business is a roaring success.
Don’t be fooled by the so-called ”SEO experts” guaranteeing ‘more traffic’ in a desperate attempt to win you over. More traffic is worthless if it doesn’t convert into sales. At Engine Scout, we focus on driving traffic that generates sales, not fancy traffic metrics.
Our clients stay with us because they want to, not because they have to! Forget 12-month contracts that lock you in to a terrible service that delivers no results. We offer flexible monthly contracts and work as an extension to your business. Think of us as your on-demand SEO experts.
There are a lot of so-called ‘SEO experts’ who’ll use spammy techniques that can get your business blacklisted by Google. It’s easy to tell because they offer low prices to lure unsuspecting business owners in to only later get burned. At Engine Scout, we offer ethical services to protect you from penalties.
Our SEO follows Googles best practices to make sure we deliver long-term, sustainable results for years to come. At Engine Scout, we care about your success and understand just how important it is to provide you with a consistent stream of high-quality leads and sales over the long term to deliver an excellent return on investment.
There are a lot of SEO companies out there who offer cheap prices and deliver little results. Have you ever heard the saying “You get what you pay for?” Well, it’s almost always true for any product or service and with SEO, it’s no different. Search engine optimisation is one of the best online marketing strategies for long term results.
To help you make an informed decision about which SEO company is the right choice or even if SEO is the right digital marketing strategy for your business, here are some common questions clients ask us.
Didn’t find the answer to your question? Get in touch with us today and one of our local SEO team members will be happy to help you.
Engine Scout was recently announced as a finalist for the best SEO campaign in 2020 by the SEMRush Search Awards in Australia. This was voted by a panel of esteemed industry leaders and SEO experts from Australia, as well as international judges within the search industry. It was a fantastic achievement by our formidable SEO team and placed us as one of the top SEO companies in not only Melbourne but Australia wide.
A well planned and executed SEO campaign combined with a digital marketing strategy is the best way of improving your websites online presence. At Engine Scout, we work with you to understand your goals, both short and long term to put together a digital marketing strategy that works. Once approved by you, we begin actioning the plan and track performance through a combination of data analytics and traffic behaviour analysis to achieve maximum online search presence for your website.
Link building is one of the most important factors when it comes to achieving success with SEO. Unfortunately, a lot of agencies employee link building tactics that go against Google’s guidelines and put your website at risk of a Google penalty. At Engine Scout, a link building is done by humans and for humans, not robots. We start by creating an amazing piece of content on your site we call a ‘Power Page’. Power pages are strategic content pieces engineered to attract a lot of high quality, relevant links back to your website. This strategy might not sound like much, but it’s in fact, one of the most potent weapons we have in our arsenal and it sets us apart from 99% of other agencies out there. Using our power page technique, your competitors won’t come close to competing against you unless they to know how to execute this strategy too.
Before working together, our team will conduct a detailed review of your website and competition to determine if SEO is the right online marketing channel for you. If we think it’s not the right fit, then we’ll tell you before working together and give you an accurate estimate of the time-frame needed to achieve results. SEO is a long-term growth strategy and it’s for people who are serious about growing a sustainable and successful business for years to come. If you’re looking for a short term, low-cost marketing strategy in the hope of striking it lucky, then SEO is not for you.
We work with either established businesses generating at least $200,000 in revenue per year and funded start-ups. If you’re launching a brand new business and have a small marketing budget, then Google Ads could be a better digital marketing strategy as it requires less upfront investment and can start generating sales faster.
There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across a wide range of industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.
The cost of SEO varies depending on several factors from how competitive your industry is, the age of your website and whether you’ve had any SEO work performed in the past. SEO should be considered an investment instead of a cost because when it’s done right, it will produce additional revenue for your business. Some of our client’s entire business comes strictly from SEO and ranking at the top of Google; that’s how valuable it can be. SEO should be considered an integral part of any marketing budget.
We’re eCommerce experts having built multiple eCommerce stores ourselves and understand the eCommerce business model exceptionally well. We know the exact blueprint for generating more traffic and sales to your store through a combination of SEO, PPC, SMM and CRO.
Engine Scout is a boutique agency with currently 5 team members split across Google ads management, content marketing and SEO.
Our office is located in Hawthorn East. If you’d like to visit then give us a call and we’d be happy to set up a face to face meeting to discuss your digital marketing strategy.
Yes, Engine Scout offer’s both Google ads management and social media marketing services for Facebook and Instagram.
The time it takes to see more traffic, leads & sales vary depending on the current state of your website and how competitive your market is. For brand new websites, it usually takes a minimum of 12 months to see results and for established sites, it can be as quick as 3 months.
We offer monthly contracts, so you’re not locked in and can leave with as little as 30 days notice. Our clients stay with us because they want to, not because they have to!
Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this.
There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective digital marketing strategies available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.
Engine Scout takes a consultative approach to SEO and each month you’ll receive a report on the work completed by us, detailed observations about your website traffic and any other important updates related to your website and online competitors. Our monthly reports are easy to understand and includes data that makes sense. In addition to monthly reports, we have a dedicated support channel so you can get in contact with us about your campaign or any important changes to your business whenever you need to. Our team is always happy to help and answer any question you might have about your website or digital marketing in general.
Getting started with us is easy. Simply fill in the contact form at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.
Local search marketing or local SEO as it’s commonly known is a must-have marketing strategy for any local
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Do you want to create an effective SEO strategy that works? This step-by-step guide walks you through everything
Engine Scout is a boutique Melbourne SEO agency that delivers real results and incredible growth.
If you’re looking for a fresh approach to your online marketing, let’s have a chat today.
