SEO Migration Case Study: MachShip

MachShip approached Engine Scout to assist with the migration of their website to a new domain. The goal was to ensure the sites existing traffic and SEO equity was preserved from the old site to the new.

Industry: B2B SaaS

What We Did: Website Migration, SEO & Paid Media.

Migration Process

No website migration is the same but to ensure consistency our web migrations are broken down into the following 3 phases:

  1. Pre-migration
  2. During migration
  3. Post-migration

All 3 phases a critically important to minimise traffic loss and preserve organic rankings. Our team follow a set migration checklist to ensure the success of our migration projects.

The Results

Implementing our web migration services following the completion of the pre-migration phase showed great results in preserving MachShip’s existing organic traffic. In fact, the site’s organic traffic increased following the migration as closely monitored the results during the post-migration phase.

Need Help With A Website Migration?

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