Beginners Guide To Local Search Marketing & Local SEO
Local search marketing or local SEO as it’s commonly known is a must-have marketing
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Don’t lose traffic! Engine Scout is a leading SEO Agency specialising in website migrations for small and large websites in Australia.
Sapphire make up & hair are Australia’s leading mobile hair and make up studio with locations across most of Australia’s capital cities..
They employed the services of a web design firm to refresh and update the existing design and functionality of their site. Unfortunately, the web agency didn’t factor in SEO and the impact their changes would have to Sapphire’s organic traffic. Launching the new website resulted in a loss of almost 100% of organic traffic and Sapphire’s business.
Sapphire partnered with Engine Scout to help resolve their issue and within 3 months, we were able to recover almost all of the lost traffic. Sapphire is still working with us 12 months later and we continue to grow their traffic that now exceeds what they’ve had ever before.
Using an SSL certificate on your site will not only help with SEO, but also lets customers know your site is safe and secure. As part of our migration services, we ensure your new site has an SSL certificate set up correctly.
We crawl your old website and take a snapshot of its current organic traffic pre-migration. This ensures we can measure and track any organic traffic changes post-migration. It also helps mitigate any unexpected changes as we can quickly identify the problem and provide a solution.
Website migrations often lead to new URL structures so it’s vital we ensure all URL’s are redirected to the correct new pages on your site. Our redirection mapping document will outline our recommendations including handling of any redirect chains.
Web migrations present a great opportunity to improve the website’s structure which can lead to better performance and increased ranking post-migration. Being technical SEO specialists, we can recommend the optimal site structure for added value to your migration project.
From pre to post-migration, Engine Scout will provide you with the best advice on how to not only preserve your existing organic traffic but also how to leverage this time to improve on the old and look to increase traffic through a series of technical SEO recommendations.
Risk Free Migration Services
Our team of SEO professionals have a deep understanding of what makes your site tick and will ensure minimum traffic loss during your site migration.
Total Transparency
We practice radical transparency both internally and with our clients. Our preference is to keep you informed and up to speed across the entire website migrtion project so you know what’s happening every step of the way.
Industry Experts
We have years of experience working with both websites, development teams and SEO. When you partner with Engine Scout you’ll get trusted advice on the best path forward with your migration project.
★ Enteprise SEO
On average, website migration projects that don’t factor in SEO experience a 40% drop in organic traffic. Can you afford to lose this much traffic? How will a 40% or more drop in traffic impact your businesses bottom line? Don’t risk it! Our SEO migration services are tailored to meet your goals and ensure a smooth transition to your new CMS platform or re-brand.
Local search marketing or local SEO as it’s commonly known is a must-have marketing
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Contact our SEO team to claim a free consultation and discuss how we can help you.
