Scaling Facebook Ads For Ecommerce [Ultimate Guide]
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Full service ecommerce growth strategies that protect your bottom-line revenue.
We’re an ecommerce marketing agency that loves helping store owners succeed.
We help you develop a profit-first growth strategy to deliver targeted traffic that converts into sales for your online store.
Would you like to have your inbox filled with sales notifications generated on autopilot?
It starts with a complimentary 15-minute strategy session:
324% Increase in Sales with Paid Ads For This Supplement Business.
Nutra Remedies is a boutique supplement store selling various herbal supplements online. They approached Engine Scout to help with their digital marketing.
The Challenge: Scaling Facebook Ads involved developing a specific ad creative strategy as Facebook didn’t allow catalogue ads due to the product being a supplement. This limited what ads we could show to potential customers.
The Results: Nutra Remedies partnered with Engine Scout for Facebook marketing services, Email Marketing and Google ads management. We achieved a blended account ROAS of 2.3 on net new customer acquisitions across Facebook and 6.8 on Google Ads.
We leverage multi-channel ecommerce marketing strategies to help you scale growth and measure against the only true metric of success — profit.
Acquire more, better quality visitors to your website across organic search, paid search & social media marketing channels.
Earn visitor trust and generate more sales from your traffic with our conversion rate optimisation services.
Increase your repeat customer orders with higher customer lifetime value (LTV) and maximise profits from your marketing spend.
Success doesn’t happen with a single-channel marketing strategy.
To win with ecommerce you need a multi-channel online marketing strategy that scales while protecting your bottom-line.
We help you build a profit-first growth strategy that leverages multiple marketing channels for sustainable results.
Whether you want to scale aggressively or take a more long-term approach to growth, our team is here to support you.
When you partner with Engine Scout you get a custom growth plan that matches your business goals and ties your marketing to financial outcomes.
Why do you need a full-service growth team vs channel-specific specialists?
Ecommerce growth happens when you leverage multi-channel digital marketing platforms that cover everything from marketing strategy to acquisition and retention. We measure marketing performance against your desired financial outcomes to ensure we’re delivering value.
Full-funnel organic customer acquisition.
The top-performing ecommerce businesses generate 50% or more of their sales from organic traffic sources. If you’re over-dependent on paid ads, our team will help you get more sales from search engine marketing with our content marketing and SEO services.
Bottom-funnel paid acquisition.
Our Google Shopping specialists use performance max campaigns to acquire new customers and retarget warm prospects in your funnel. Paid search ads offer some of the highest returns on ad spends in Australia and are something all ecommerce businesses should engage with.
Full-funnel ad campaigns.
Our media buyers and creative strategists help you drive new customer acquisition from the best social media marketing channels. Unlike other digital marketing agencies we don’t rely on easy to win remarketing campaigns to deliver results. Our focus is on acquiring new customers from Facebook and Instagram.
Customer Retention Strategies
Generate more dollars from every new customer without pushing discounts to boost short-term revenue. Increasing your customer lifetime values is one of the most important levers you can pull to generate more profit as an ecommerce business. Email marketing can ensure you maximise customer lifetime values from your ecommerce store.
Request a free strategy session with us today:
★ Ecommerce Digital Marketing
Measuring your ROI across each marketing channel and driving efficiency based on single ROAS numbers you see in each platform can be tempting.
You hire a Facebook ad agency to manage your social media ads, an SEO agency to tweak your organic rankings, and an email marketing specialist to increase revenue. Each optimises its channel for maximum efficiency and revenue without considering how each channel plays a part in your overall growth.
The results of this approach lead to a familiar outcome:
Your Ecommerce Business stops growing.
You’re left pointing the finger at whichever agency is underperforming based on their channel-specific ecommerce metrics.
A multi-channel approach that ties your marketing spends across all channels to the metric that matters most — profit.
The customer buying journey rarely happens in isolation and is often more complex than a single marketing channel.
For example: A potential customer might see one of your Facebook ads, then ‘Google’ your brand or conduct more research online before clicking on a Google ad and buying. At this point which channel is responsible for the sale? Is it Google or Facebook? Measuring attribution accurately is an ongoing battle, so you must stop looking at marketing channels in isolation.
Profitable and scalable ecommerce growth happens when you have a multi-channel growth strategy that achieves at least 1 of the following 3 success factors:
With so many marketing agencies offering ecommerce services, it’s not easy finding the right one.
If you’re tired of being on the agency merry-go-round and want to work with an ecommerce marketing agency that ties marketing spend to profit then we’d love to chat with you and discuss your most significant ecommerce challenges.
At Engine Scout, our pursuit of profit-first ecommerce growth is why many ecommerce businesses choose to work with us. We create a marketing strategy that accounts for all online marketing channels and how they impact overall performance. This ensures efficiency in your marketing spend and unlocks new growth while protecting profit.
If you want profitable growth then…
Drop us a line and one of our ecommerce strategists will arrange a short strategy call to discuss your business.
It’s not uncommon to reach a plateau or flat period in your ecommerce growth where it seems like you’re no longer able to scale past a certain revenue point. Maybe it’s $100k, $1M or $10M annually. When you hit a flat point it can be difficult to figure out what’s causing it and why you’re stuck. At this point in your growth, it can be a great time to hire an ecommerce agency as they’ve worked with many different ecommerce stores and have most likely seen the challenges holding you back from scaling past a certain revenue point.
You must also remember that Ecommerce agencies comprise a team of different marketing professionals with different skill sets who work together to create an ecommerce marketing strategy customised for your growth goals.
When you hire an ecommerce agency you gain access to a team of ecommerce marketing specialists who have a deep understanding of social media marketing, SEO, paid advertising and retention-based marketing strategies (email & SMS). While you may only correspond with the agency owner or an account manager, an entire team is working behind the scenes to build your campaign and ensure your campaign is successful.
Hiring an in-house team is also a good idea. Still, it is more expensive than outsourcing to an agency as you have to factor in salaries and employee benefits. If the in-house team isn’t delivering, it can be more complex letting them go versus an agency too.
It’s not always an easy decision to decide which direction to go with hiring and we’ve dedicated an entire blog discussing agency vs in-house with more details you can read here.
Engine Scout run its own successful ecommerce stores giving us a deeper understanding of the challenges faced by ecommerce operators. These stores started as test project which evolved into real businesses and has given us some fantastic insights into what works and what doesn’t when it comes to ecommerce growth. If you’re looking to hire true professionals who walk the walk, we’d love to share our expertise, knowledge, and network with you.
In addition to this, we also run Melbourne’s most active ecommerce community (Ecomm Jungle), where ecomm owners can network together and share ideas and challenges in a friendly, relaxed atmosphere.
In no particular order the following marketing channels are best for growing an ecommerce business:
– Social Media Marketing
– Google Ads
– Influencer Marketing
– Search Engine Optimisation
– Email Marketing
– SMS Marketing
This number can vary depending on the size of your online store, business goals and the type of marketing campaign you want. But as an estimate, you can expect to pay starting costs of $1000-$2000 per month for entry-level campaigns and this can increase to over $5000-$10000+ per month as you grow. The critical factor here is to track your marketing spending to top-line revenue and profit margins to ensure your digital marketing investment returns a healthy result.
To get a more accurate cost estimate for your store it’s best to speak with a marketing expert to discuss your goals and desired outcomes.
Getting started with us is easy. Book a complimentary strategy session or give us a call. We’ll then discuss your goals, review your online store and formulate the best growth strategy for your ecommerce website. Our service is month to month so you’re not locked into long-term contracts giving you the flexibility you need.
Content Management Systems (CMS) are the platform you build your ecommerce website on. A common question business owners ask us is should their store run on Shopify, Woocommerce, Magento, Bigcommerce and several other platforms.
The answer depends on various aspects including:
How many SKUs do you sell or plan to sell?
What features are most important for your business?
How many resources can you devote to each platform?
Do you want a platform that’s better for ecommerce SEO?
All the CMS platforms I’ve mentioned above have advantages and disadvantages so it’s best to speak with an experienced ecommerce marketing specialist to discuss your needs and get professional advice.
Have a question?
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