Melbourne's Trusted Digital Marketing Agency

Digital marketing covers any type of marketing effort that involves an electronic device and the internet, this can include marketing on mobile phones, computers, emails or mobile apps. You can think of digital marketing as the overall strategy to marketing your business online and underneath this sits many different online marketing strategies used to attract customers to your business.

These days, almost everyone has access to the internet, people use their smartphones every day and online shopping has become a normal way to shop for goods. The ever increasing popularity of the internet, social media and smartphones means it’s vital businesses have a strong online digital presence to ensure the long-term success of their business.

The main question to consider is what types of digital advertising will be most effective for your business?
For example, do you only need a website? What about a social media presence on Facebook? Or perhaps you need your products and services to appear at the top of Google? You must figure out what digital marketing channels will be most effective for your businesses growth and long-term success.

There are many different types of digital marketing designed to attract customers to your business. The different types of digital marketing allow you to reach your customers in unique ways, depending on where your customers hang out online.

Here are some examples of different digital marketing types: Search engine optimisation (SEO), Pay per click advertising (PPC), Social media marketing, content marketing, affiliate marketing, native advertising, email marketing, online PR, inbound marketing.

Compared to other forms of advertising such as print, TV and radio, digital marketing is an extremely cost-effective form of advertising. Digital advertising allows you to reach specific groups of people interested in your products and services.
Additionally, online advertising allows you to segment different groups of people based on things like their age, gender or general interests, to name a few. You can also re-target individuals who have already shown interest in your company and target people who are actively searching online for what you sell.

Every business is unique and therefore, you must plan out a digital marketing strategy that will work for your business. To help you decide what forms of digital marketing are best for you and your business. It’s wise to first, understand who your customers are, the competitive landscape you’re in and how your business is currently performing online.
Once you have a good understanding of the above, you’ll know what types of digital marketing are best suited to increase your online visibility, generate more traffic to your website and convert that traffic into qualified leads and sales.

If you’re ready to increase your businesses online business, get more traffic t your website and convert those web visitors into a sale then why not book your FREE 30-minute strategy call and let us help you figure out the next steps for your online business growth. On the call, one of our friendly digital marketing experts will review your business goals, understand where you’re currently at in terms of online visibility and provide you with some actionable steps to help get you moving forward with your digital marketing.