Growing Plantation Papers Organic Traffic By 405% In 1 year

405% increase

Organic visibility on Google

Top 3 Rankings

Across commercial keywords

Increased Store Sales

Profit Generating SEO

About The Client

Plantation Paper sells wide format printing equipment and supplies to engineering, architecture, construction, and print shops all across Australia.

The Challenge

Plantation Paper already had a loyal customer base established from over 30 years working in the industry but wanted to expand their footprint online to start selling more of their printing and paper supplies. They already had an eCommerce website but the site wasn’t receiving much traffic and sales were minimal through the online store. They wanted to change this with the overall goal to increase sales with a long-term, sustainable approach.

The Strategy

From early discussions with the client about their business, we knew that an SEO marketing campaign designed to deliver targeted organic traffic from Google would be the right strategy for generating consistent online sales. Not only would SEO help them achieve this, but it would also ensure store sales would continue sustainably over a long period of time.

The client’s website had previously not had any SEO work performed so our strategy focused on a combination of on-page and off-page SEO to achieve the desired outcomes.

More About The SEO Campaign

In terms of SEO, the client’s website required a lot of on-page and off-page SEO work as they had previously never had this service performed on their website. Engine Scout’s strategy involved the following:

  • Keyword research to identify commercial search terms
  • Site structure changes across the key category pages
  • New content added to both category and product pages
  • Optimising page headers & titles based on keyword research
  • Power Page creation to create a linkable asset
  • Link building to the linkable asset to increase website authority

The Results

Engine Scout began work in March 2020 and over the past 12 months up until March 2021, the campaign has resulted in a 400% increase in targeted organic traffic going from 88 users in March 2020 to 445 in March 2021.

More importantly, their website now has consistent online sales are generating a positive ROI and outpacing their initial SEO investment. Sales a being generated on autopilot as a direct result of the SEO campaign.

The site also ranks number 1 on Google for a range of different products they sell and enjoys consistent new sales and product enquiries every month.

Plantation Paper’s SEO campaign is still ongoing as there are still a lot more opportunities to take advantage of. We’re expecting to see continued growth for both organic traffic and store sales.

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