Get qualified leads, sales & traffic with Melbourne’s top Google AdWords agency.
Google Ads is tough to master, and if you’re not careful, it gets expensive with no results. Our PPC services are designed to craft high-quality PPC campaigns that get you results, reduce ad spend and ensure you’re getting the most from PPC advertising. Google Ads are a highly effective digital marketing strategy for increasing leads and sales.
Our Google Ads Agency offers:
With so many marketing agencies offering AdWords services, it's not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you. At Engine Scout, we take a consultative approach to PPC management and specialise in crafting positive return on investment campaigns from our head office in Hawthorn East, Melbourne. We work with small businesses, multinational companies, eCommerce shops and international campaigns. Our experienced strategists and insider know-how means we're confident in our ability to help you achieve great results.
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Google ads are a highly effective form of paid search engine marketing. Google ads work on a pay per click advertising model, also known as PPC which is similar to how Facebook Ads work. This form of advertising means you only pay when a potential customer clicks on one of your ads. If you use Google, you would have noticed ads being displayed at the top of most Google searches or just above the organic SEO listings. The pay per click model means it's important that your campaign is optimised effectively otherwise you can quickly spend a lot of money without any results.
Whenever you set up and run ads on Google, you'll need to closely manage your campaign including the performance of different Ad Groups, Ad spends, conversions, bid strategies and targeting to name a few. Google Ads is an auction-based system where the best ads are rewarded with better rankings and lower cost per clicks. If you don't carefully manage your ads, then the performance will suffer, your costs will increase, and you will not 'win' any auction so your Ads will rarely display, which will impact performance. Engine Scout will make sure your AdWords campaign is optimised and outperforms your competitor's ads for increased impressions, clicks and conversions.
Engine Scout is a results-driven PPC management agency that helps you grow your business online to provide a great return on investment. With strategically planned PPC marketing, we increase enquiries and online sales by optimising your ads.
We’ve created dozens of profit-generating Adwords campaigns and know the insider secrets to effective PPC management that saves you money and delivers more leads and sales.
We offer consistent improvements to your Adwords campaign’s performance through A/B testing of Ad copy, landing page optimisation, quality score improvements, identifying valuable search terms, and bid optimisation. We can even combine your Google Ad campaign with social media advertising and SEO for even greater results.
The setup and recording of conversions are critical for understanding how your Ads are performing. We set up meaningful conversion based on calls, emails, leads and sales so you can measure the effectiveness of our work and ensure a return on investment.
We charge a flat-rate monthly management fee to ensure your monthly budget is stable. Our service includes a dedicated account manager, campaign management, monthly reporting and email support.
We’re based locally in Melbourne, Australia and have a great understanding of the Australian online advertising space. We take the stress away from trying to get your paid advertising to work and make continuous tweaks to improve results over the long term.
We offer flexible monthly contracts, so if you’re not happy with our service, you’re free to leave. Our clients choose to work with us because they want to, not because they have to!
If you’re not careful, Google Ads can get expensive quickly, and if you don’t know what you’re doing then you may not see any leads or sales and your return on investment won’t be there. On the other hand, having an experienced PPC specialist manage your campaign means you can achieve powerful results without wasting money on poor performing ads. That’s because a Google ads expert knows how to optimise your campaign, effectively manage your budget and avoid the common mistakes many people make when they try to run Google Ads themselves.
A good agency should have lots of testimonials they can share with you and have a dedicated PPC specialist working on their team who keeps track of the latest changes. There should also be no secrets and the agency should give you ownership of your Google account if you decide to leave them at some stage. They should also understand how your business operates within your industry and know what your goals are. If the agency is not focused on improving conversion rates and too focused on clicks then this could be a sign you should look elsewhere.
The big difference is that search ads will show to people who are looking for your product or service while display ads will show to people who you are trying to reach based on various targeting parameters and is best used as a brand awareness strategy. Often, display advertising is used as a remarketing strategy and will show to people who have previously viewed your website.
There are a lot of metrics available to measure the performance of paid ads and depending on your goals, some KPI’s will be more important than others. If you are focused on leads and sales then conversion rates and the number of conversions will be your most important KPI’s along with cost per clicks (CPC), Impression share, click through rates and top of page rates. As part of our service, Engine Scout will provide you with all the important metrics as part of our service.
There are numerous benefits, including generating qualified leads and traffic quickly as well as increasing your online presence.
Having a real Adwords management specialist manage your campaign saves you a lot of time and money because they know how to create and set up your campaign, write engaging Ad copy and optimise your landing pages for conversions. Without an Adwords expert, you run the risk of overspending and not generating any qualified leads for your business!
Adwords management usually costs between 10-15% of your monthly Ad spend. For example, if you spend $30 per day, then the management fee would be an additional $3. The additional Adwords management fees are extremely cost-effective when considering how easy it is to overspend or not get any qualified leads due to poor ad performance.
With careful planning, the right strategy and ongoing improvements, paid search can work extremely well for most businesses. It’s best to chat with a professional to find out how Google Advertising can help grow your business and fit into your overall digital marketing strategy.
We have a set process that includes learning about your business, competitors and industry to see how we can fit in and help you reach your goals.
Next, we create your Google Ads account and draft a campaign that includes keyword research, ad copywriting and landing page suggestions. We send the draft to you for review and approval before sending your campaign live.
After we launch your campaign, we test to make sure conversions are being recorded correctly and then monitor your account closely and make improvements as more data comes in.
If you’d like to have a chat with us about our Google Ads management service, please fill out the form below and one of our Google specialists will be in touch to discuss your business needs and how we can help you.
If you’re ready to say goodbye to the stress of trying to figure out Google Ads then schedule a chat with our Melbourne team.