#1 Google Ads Agency Melbourne

We build you a profit-focused Google Advertising campaign & offer a 30-day money-back guarantee on better performance.

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Our Client's Results

We deliver more sales with our Google Adwords Management Melbourne and let the results speak for themselves…

Google Ads Case Study

Increasing leads by 850% for Australia’s leading Freight Management company in 30 days with Google Ads:

MachShip is a B2B freight & logistics company that approached Engine Scout to help increase their new customer leads in Australia. 

Our strategy involved 2 key tactics that resulted in an 850% increase in lead generation from Google ads:

  1. Dynamic Search Ads – Combined with dedicated landing pages. Dynamic search ads enabled us to test various messaging to find the highest converting creatives and offer that resonated with potential customers.
  2. Using top-of-funnel content – 90% of Google ads campaigns chase bottom of funnel (BOFU) keywords. We built out a full funnel ad campaign to capture the ‘messy middle’ which resulted in lowering the client’s cost-per-click (CPC) and cost per lead (CPL) while targeting new customer acquisition and non-branded searches.

What Our Clients Say About Us

Key Administration Solutions have been working with Engine Scout for a while now and we have really noticed an increase in customer enquiries from Google and they are the right type of customer! We love the work they do, what a great team! Thanks guys
Carol-Anne Brook
Director, Key Administration Solutions
Engine Scout have been amazing with helping me to grow my business. I needed their help increasing my stores visibility online and since working with them, my store sales have easily doubled over the past 12 months and its growing bigger every month. Super happy with these guys and love that they make everything easy.
Julie Bryan
Owner, Sapphire Make up & Hair
Jonathan is a pro. You can clearly see that after spending just 30 seconds with him. He is able to identify and clearly explain the issues on your website that are hurting your conversion rates, no fluff, he knows what you should be focusing on first and has no problems telling you.
Reggie Black
CEO, Better Way Health

google advertising

The 3 Keys To Google Ad Success

Pay-per-click (PPC) ads on Google are one of the best ways to drive sales and grow your business quickly. Most people get it wrong though and spend thousands without any results. At Engine Scout we’ve worked on hundreds of ad campaigns and know how to create the right offer, optimise your Google ad account and drive more sales to help you grow. The 3 most important factors to getting Google Ads flying are:




1. Your Ads Has To 'Capture the Click'

Better ads mean higher impression share, more clicks & more sales for your business.

At Engine Scout we work with you to design compelling offers and test different angles to find the highest-performing ads and drive more spend at higher efficiency.

2. Ad account consolidation

Google’s machine learning allows us to scale and drive consistent sales from Googles ads without blowing the budget.

Like Facebook ads, Google advertising has become more about predictive conversion modelling. Advertisers should focus on the right angles and value propositions without overcomplicating the ad account. From our experience with Google ads management services, we know a consolidated account structure is best.

3. Landing Pages Optimisation

Getting traffic to your website from Google is only half the equation. Your website has to be optimised for converting traffic into paying customers. Our Google ad specialists will help you ensure your website is optimised for conversions to maximise your ad spend and deliver great results.

A Full Service Google Ads Agency in Melbourne

Search Ads

Google search ads are great for lead generation campaigns as you can control what keywords to target and build out a highly effective campaign while controlling your ad spend.

Shopping Ads

The best ads if you run an ecommerce business. Google Shopping ads allow you to advertise your entire product catalogue or focus on your highest margin products.

YouTube Ads

YouTube Ads can be great for building brand awareness and for generating sales. Like all ad campaigns, having great creatives makes all the difference.

Display Ads

Display ads are a cost-effective strategy for building brand awareness and also for more focused campaigns that retarget your most engaged prospects.

It all starts with a free Google Account Audit

With so many PPC agencies in Melbourne offering Google Ads services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you.

At Engine Scout, we measure success against sales performance with a focus on protecting your profit margins. In other words, if we’re not turning a profit from your ad spend then we’re not doing our job. Our Google Ads Management service in Melbourne is all about getting you results and we work on accounts across Australia.

If you want to make the most of your ad budget and avoid the stress of Google Ads NOT working for you, contact our friendly team today.

How do google ads work?

Google Ads is an auction-based system where the best ads are rewarded with better search engine rankings and lower cost per clicks. If you don’t carefully manage your ads, the performance will suffer, your costs will increase, and you will not win any auctions. This will result in poor performance with your Ads not displaying and when they do it will cost you more.

Whenever you set up and run ads on Google, you’ll need to closely manage your campaign including different Ad Groups, Ad spend, conversions, bid strategies, ad copy and targeting.

Engine Scout will optimise your AdWords campaign and design campaigns that outperform your competitor’s ads for increased impressions, clicks and conversions.

Google Ads Agency FAQ's

If you’re not careful, Google Ads can get expensive quickly, and if you don’t know what you’re doing then you may not see any leads or sales and your return on investment won’t be there. On the other hand, having an experienced PPC specialist manage your campaign means you can achieve powerful results without wasting money on poor performing ads. That’s because a Google ads expert knows how to optimise your campaign, effectively manage your budget and avoid the common mistakes many people make when they try to run Google Ads themselves.

A good agency should have lots of testimonials they can share with you and have a dedicated PPC specialist working on their team who keeps track of the latest changes. There should also be no secrets and the agency should give you ownership of your Google account if you decide to leave them at some stage. They should also understand how your business operates within your industry and know what your goals are. If the agency is not focused on improving conversion rates and too focused on clicks then this could be a sign you should look elsewhere.

The big difference is that search ads will show to people who are looking for your product or service while display ads will show to people who you are trying to reach based on various targeting parameters and is best used as a brand awareness strategy. Often, display advertising is used as a remarketing strategy and will show to people who have previously viewed your website.

There are a lot of metrics available to measure the performance of paid ads and depending on your goals, some KPI’s will be more important than others. If you are focused on leads and sales then conversion rates and the number of conversions will be your most important KPI’s along with cost per clicks (CPC), Impression share, click through rates and top of page rates. As part of our service, Engine Scout will provide you with all the important metrics as part of our service.

There are numerous benefits, including generating qualified leads and traffic quickly as well as increasing your online presence.

Having a real Adwords management specialist manage your campaign saves you a lot of time and money because they know how to create and set up your campaign, write engaging Ad copy and optimising your landing pages for conversions.

Without an Adwords expert, you risk overspending and not generating qualified leads for your business!

Google ads costs will vary depending on the type of business and how competitive your market is. You can expect to pay anywhere from $1 to $100 per click depending on the product or service you sell. Hiring a reputable Google Ads Agency can save you a lot of time and money as they have the skills and experience to ensure your account is optimised and not wasting money on clicks that don’t get sales.

Usually, the costs of hitting a Google Ads consultant or agency are between 10 to 15% of your monthly ad spend.

For example, if you spend $30 daily on Google ads, the PPC management fee would be an additional $3. The additional Adwords management fees are highly cost-effective when considering how easy it is to overspend or not get any sales due to poor ad performance.

Search Engine Optimisation (SEO) and Google ads are both a form of search engine marketing whereby businesses optimise their website to show on search engines like Google. The main difference between Google Ads and SEO services is that you don’t pay for clicks with SEO while with Google Ads you must pay money every time someone clicks on your ad.

Both of these search engine marketing strategies have their advantages and disadvantages so it’s important to chat with a search engine expert to determine which strategy is best based on your business goals.

With careful planning, the right strategy and ongoing improvements, paid search can work extremely well for most businesses. It’s best to chat with a professional to find out how Google Advertising can help grow your business and fit into your overall digital marketing strategy.

We have a set process that includes learning about your business, competitors and industry to see how we can fit in and help you reach your goals.

Next, we create your Google Ads account and draft a campaign that includes keyword research, ad copywriting and landing page suggestions. We send the draft to you for review and approval before sending your campaign live.

After we launch your campaign, we test to make sure conversions are being recorded correctly and then monitor your account closely and make improvements as more data comes in.

If you’d like to have a chat with us about our Google Ads management service, please fill out the form below and one of our Google specialists will be in touch to discuss your business needs and how we can help you.

Find Out If We're The Right Google Ad Agency for you

Request your free ad account audit from us today: