Pay per click (PPC) advertising is exactly how it sounds.
Whenever someone clicks on your ad, you will be charged a fee and if they don’t click then you don’t pay.
The fee charged depends on a lot of different factors like competition and how relevant your ad is to the person clicking. I won’t go into the details here but if you’d like to learn more then check out this AdWords guide by Wordstream.
Here’s an example of some PPC ads in Google:
As you can see, these types of ads appear at the top of Google or in your Facebook feed as a “sponsored post”.
What makes them so great?
If you have the right PPC management in place, they can bring in a HUGE amount of extra revenue to your business in a short time.
Pay per click ads can also be designed to instantly target customers who are ready to buy.
So, instead of casting a wide net and hoping to land a fish, you can really narrow down your target by only showing ads to customers you know are interested in your products and services.
If you’re struggling with leads and need a solution fast then this type of advertising is a great strategy.
Get your free report and I’ll tell you if your business has a high chance of success with PPC.
Here’s the deal.
Pay per click advertising is super easy to set-up and takes just a few minutes to get going.
All you need to do is create an Adwords account that’s linked to your website, set your targeted location and you’re good to go.
But there is a catch…
PPC can get expensive FAST and if you don’t use the right tactics you’ll find yourself burning a big fat hole in your wallet without much to show for it.
Make sure you have set-up a PPC management system to stay on top of your ad spend and make the right adjustments so your campaign delivers a positive return on investment.
Effectively managing your PPC advertising is the most critical factor in determining the success or failure of your campaign.
Here’s how we do it at Engine Scout:
1. First, we look closely at your business to determine if PPC will work for you. I’ve found that certain businesses do ALOT better than others.
2. If we believe it will work, it’s time to set up your campaign and optimize it over several weeks to produce consistently good results.
3. Like you, we hate lock-in contracts and you’ll be free to leave us at any time.
4. We know how important it is to keep you in the loop so expect in-depth monthly reports that make sense, there’s no feel-good stats; just the cold hard facts.