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Get high-quality leads & sales to scale your business growth with a Google Partner.
How Engine Scout increased Google Ads leads by 850% in 30 days using 2 simple tactics:
MachShip is a B2B SaaS business that approached Engine Scout to help with increasing their leads from paid ads in Austalia. Engine Scout strategy involved 2 key tactics that resulted in an 850% increase in lead generation from paid ads alone:
★ google ads
Successful Google Ads management will help you scale your business by generating more leads and sales.
Audience Targeting
Creative Ads
Conversion Rate
Optimising your Google Ads requires you to target the right audiences by targeting the keywords they use when looking for the products and services you offer.
Better creatives = more clicks, higher quality scores & more traffic. Greate ad creatives engage and motivate your prospects to click on your ads and visit your website.
Driving traffic from Google Ads is only half of the equation. Every landing page you send traffic to needs to be optimised for sales conversions.
Google search ads are great for lead generation campaigns as you can control what keywords to target and build out a highly effective campaign while controlling your ad spend.
The best ads if you run an ecommerce business. Google Shopping ads allow you to advertise your entire product catalogue or focus on your highest priority products.
YouTube Ads can be great for building brand awareness and for generating sales. Like all ad campaigns, having great creatives is what makes all the difference.
Display ads are a cost-effective strategy for building brand awareness and also for more focused campaigns that retarget your most engaged prospects.
With so many marketing agencies offering Google AdWords services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you.
At Engine Scout, we take a consultative approach to PPC management and specialise in crafting positive return on investment campaigns from our head office in Hawthorn East, Melbourne.
We work with small businesses, multi-location companies, eCommerce shops and on international campaigns.
Our experienced pay-per-click strategists and search engine know-how means we’re confident in our ability to help you achieve great results.
Whenever you set up and run ads on Google, you’ll need to closely manage your campaign including the performance of different Ad Groups, Ad spends, conversions, bid strategies and targeting to name a few.
Google Ads is an auction-based system where the best ads are rewarded with better rankings and lower cost per clicks. If you don’t carefully manage your ads, then the performance will suffer, your costs will increase, and you will not ‘win’ any auction so your Ads will rarely display, which will impact performance.
Engine Scout will make sure your AdWords campaign is optimised and outperforms your competitor’s ads for increased impressions, clicks and conversions.
If you’re not careful, Google Ads can get expensive quickly, and if you don’t know what you’re doing then you may not see any leads or sales and your return on investment won’t be there. On the other hand, having an experienced PPC specialist manage your campaign means you can achieve powerful results without wasting money on poor performing ads. That’s because a Google ads expert knows how to optimise your campaign, effectively manage your budget and avoid the common mistakes many people make when they try to run Google Ads themselves.
A good agency should have lots of testimonials they can share with you and have a dedicated PPC specialist working on their team who keeps track of the latest changes. There should also be no secrets and the agency should give you ownership of your Google account if you decide to leave them at some stage. They should also understand how your business operates within your industry and know what your goals are. If the agency is not focused on improving conversion rates and too focused on clicks then this could be a sign you should look elsewhere.
The big difference is that search ads will show to people who are looking for your product or service while display ads will show to people who you are trying to reach based on various targeting parameters and is best used as a brand awareness strategy. Often, display advertising is used as a remarketing strategy and will show to people who have previously viewed your website.
There are a lot of metrics available to measure the performance of paid ads and depending on your goals, some KPI’s will be more important than others. If you are focused on leads and sales then conversion rates and the number of conversions will be your most important KPI’s along with cost per clicks (CPC), Impression share, click through rates and top of page rates. As part of our service, Engine Scout will provide you with all the important metrics as part of our service.
There are numerous benefits, including generating qualified leads and traffic quickly as well as increasing your online presence.
Having a real Adwords management specialist manage your campaign saves you a lot of time and money because they know how to create and set up your campaign, write engaging Ad copy and optimise your landing pages for conversions. Without an Adwords expert, you run the risk of overspending and not generating any qualified leads for your business!
Adwords management usually costs between 10-15% of your monthly Ad spend. For example, if you spend $30 per day, then the management fee would be an additional $3. The additional Adwords management fees are extremely cost-effective when considering how easy it is to overspend or not get any qualified leads due to poor ad performance.
With careful planning, the right strategy and ongoing improvements, paid search can work extremely well for most businesses. It’s best to chat with a professional to find out how Google Advertising can help grow your business and fit into your overall digital marketing strategy.
We have a set process that includes learning about your business, competitors and industry to see how we can fit in and help you reach your goals.
Next, we create your Google Ads account and draft a campaign that includes keyword research, ad copywriting and landing page suggestions. We send the draft to you for review and approval before sending your campaign live.
After we launch your campaign, we test to make sure conversions are being recorded correctly and then monitor your account closely and make improvements as more data comes in.
If you’d like to have a chat with us about our Google Ads management service, please fill out the form below and one of our Google specialists will be in touch to discuss your business needs and how we can help you.
This includes an assessment of your business and a free consultation.
A growth-focused digital marketing agency in Melbourne, Australia.
