Fitness Marketing: The Definitive Guide [Must Read]
It’s no surprise that signing up new members is vital for your gym’s success but with so much
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Based in Melbourne, Australia, Engine Scout is a boutique Facebook Advertising agency delivering profitable campaigns for Australian businesses.
Engine Scout offers Melbourne’s top Facebook Marketing Service and we’re all about delivering results for your business.
We offer custom campaigns designed to reach your target customers using Facebook’s powerful ad platform.
What you can expect from our social media marketing service:
Targeting your customers on Facebook builds brand awareness and increases sales to grow your business. We’re an experienced Facebook marketing agency and know how to design the right campaign for your business. Our social marketing services are perfect for business big and small including eCommerce.
Whether your goal is to build brand awareness, remarketing to potential customers or get more leads and sales. When it comes to Facebook advertising, we know how to craft the perfect ad campaign to deliver the results you expect. Our Melbourne team is ready to help you launch your first successful campaign today!
Our clients stay with us because they want to, not because they have to! We offer flexible monthly contracts and you’re free to cancel at any time. Think of us as your on-demand Facebook marketing team.
If you want to win with Facebook and Instagram advertising, you need to have the perfect combination of creative content, audience targeting and split testing to get the best out of your campaign.
At Engine Scout, we’ve run hundreds of digital marketing campaigns and our expert team, right here in Melbourne, provides a consistent Facebook advertising service for business owners and eCommerce stores across Australia.
Facebook is one of the most powerful advertising platforms for targeting your customers. With powerful targeting options including demographics, interests and behaviour you’re bound to find the right target audience.
The more people who discover your business through Facebook, the more people will call and do business with you.
Industry Analysis: For us to deliver the best Facebook marketing service, we first about your industry and how your business works. This step helps us create the right marketing strategy that aligns with your business goals.
Competitor Study: As part of our process, we study your competitors to get a good understanding of what strategies they are applying. We then work on crafting a campaign that highlights your key differences and work with you to craft compelling offers that outshine the competition.
Facebook Account Audit: As part of the discovery phase, we review your current Facebook business account to uncover any gaps and potential opportunities. It’s important your brand stands out and is represented in a way that reflects the great work you do.
Target Audience Research: Finding the right audience on Facebook is one of the most important steps in any Facebook ad campaign. While Facebook’s algorithm will try to optimise your ads, we also want to identify your most engaged target audiences and deliver the right offer to drive meaningful actions.
Ad Creative Design: Crafting the right offer and ad that stands out is critical. The design and type of Facebook ad you use can have a big impact on driving sales for your business. We create irresistible offers and engaging ads designed to grab the attention of potential customers.
Split testing: The first stage of any campaign is to split test a number of different ad creatives to find the best performers. This will not only lead to a more cost-effective campaign but also increase sales. We create dozens of Facebook ads to find those that generate a positive return on your ad spend.
Benchmarking & Tracking Results: Before your campaign begins, we analyze the current websites traffic performance and benchmark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding how traffic behaves on your site allows us to clearly show your return on investment by tracking conversion rates so you can measure the success of your digital marketing strategy.
Testing: Over the last few years, Facebook has dramatically changed the way in which ads are served to active users. We set up a range of creatives from carousel ads, video ads and test the best placements including messenger, news feed and Instagram. Additionally, it’s important to test different bid strategies including cost per click, impressions and landing page views.
Landing Page Optimisation: Driving traffic to your website from social media is only part of the equation. The landing pages people land on have to engage and encourage them to take meaningful actions. Our web design experience can help you to improve conversions to ensure you’re getting the most out of your marketing budget.
Traffic Quality Improvements: The majority of traffic visiting your website from social media will depend on the audiences you target but things can always be further improved and optimised as more data come through. Our digital marketing agency goes beyond social traffic and looks carefully at how organic SEO traffic and other paid media like Google Ads can work together to provide a holistic online marketing strategy.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your Facebook advertising campaign.
Driving more sales: The Facebook platform is almost limitless in what you can do to help grow your business. With millions of Facebook users active on social media every day there are plenty of opportunities to be had. Once we have a strong formula in place, scaling your campaign to drive more leads and sales is part of our ongoing management.
We optimise your ads campaign using audience segmentation, split testing and laser-focused ads to target audiences relevant to your business.
We craft engaging ads that stand out from the crowd and encourage potential customers to take action.
Our Facebook campaigns are designed to drive conversion for you. Whether you want to improve brand awareness or get more leads and sales through Facebook.
Yes, our monthly management fees are cost-effective and include campaign setup, on-going optimisation of ads, monthly reporting, a dedicated account manager and email support to answer any questions you might have or to discuss your marketing campaign.
The most popular type of Facebook ad are video ads. Videos are a great way to grab your target audiences attention and will keep them engaged longer. That said, you shouldn’t discredit other types of ads as they too can be effective. A well-run ad account should include a number of different ad creatives to test which are the best performers.
Our agency prides itself on being completely transparent with you. Each month we send you a monthly report that details the performance of your campaign each month, key highlights and planned improvements.
If you’re ready to grow your business and increase sales through Facebook ads then we’d love to have a chat and learn a bit more about your business. Please use the contact form below to get started or alternatively you can call us directly.
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Engine Scout is a boutique Facebook marketing agency that delivers real results.
If you’re looking for a fresh approach to your social media marketing, let’s have a chat today.
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A specialist ecommerce marketing agency in Melbourne, Australia.
(03) 9017 5909
3/5 Rose St
Hawthorn East VIC 3123