Beginners Guide To Local Search Marketing & Local SEO
Local search marketing or local SEO as it’s commonly known is a must-have marketing strategy for any local
Based in Melbourne, Australia, Engine Scout is a boutique Facebook Ad agency that gets real results.
Contact us today to discuss your next Facebook Advertising campaign.
Engine Scout offers Melbourne’s top Facebook Marketing Service and we’re all about delivering results for your business.
Working with Facebook Ad experts, you’ll get a custom campaign designed specifically to reach your goals through Facebook’s powerful advertising platform.
What you can expect from our Facebook service:
We understand how important it is to get your Facebook advertising campaign generating sales for your business. Our experienced Facebook marketing team works closely with you to create, manage and optimise your Facebook Ad spend for maximum results.
Our Facebook Ad service is optimised around maximising your return on investment by focusing on sales conversions. When it comes to Facebook advertising, we know that generating sales is most often the number one goal of our clients and that’s what we focus on delivering.
Our clients stay with us because they want to, not because they have to! Forget long-term contracts that locks you in to a terrible service and deliver no results. We offer flexible monthly contracts and work as an extension to your team. Think of us as your on-demand Facebook marketing experts.
Working with a creative Facebook Ad Agency isn’t enough…
If you want to win with Facebook Ads, you need the right strategy, right content, right audience and be constantly testing and improving your Facebook Ad campaign to get the highest return on investment.
At Engine Scout, we’ve run hundreds of Facebook Ads and our expert team, right here in Melbourne, provides a world class Facebook advertising service for our clients.
Imagine if we could advertise your business to thousands of people on Facebook who are interested in what you sell.
Do you think showcasing your business to an extra 500, 5000, or even 500,000 people who want what you offer would bring more business?
The more people who discover your business through Facebook, the more people will call and do business with you.
Industry Analysis: For us to deliver the best Facebook marketing service, it’s vital we step back and learn how your industry works, it’s challenges and the typical sales process. This step helps us create a winning Facebook strategy when it comes to targeting your customers on Facebook & Instagram.
Competitor Study: Every business is unique and yours is no exception. We research your competitors to get a good understanding of what strategies work in your industry. We then apply this knowledge to build you a custom ad campaign designed to outperform and beat your competition.
Facebook Account Audit: As part of the discovery phase, we analyse your Facebook business account to uncover any gaps it might have and work to fix these right away.
Target Audience Research: Finding the right audience on Facebook is vital to creating a winning ad campaign and it forms the foundation of all our client Facebook campaigns. We perform an in-depth study to uncover the best audiences for your business and we do this by identifying ‘hidden audiences‘ that deliver sales for you.
Ad Creative Design: The design and type of Facebook ad you use can have a dramatic impact on driving sales for your business. We create irresistible offers and engaging ads that capture the attention of your customers.
Split testing: We create dozens of different Facebook ads to test different ‘call to actions’, offers and copy to find the optimal ads that generate a positive return on your ad spend.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable for the social traffic we drive to your website. Being 100% transparent about what we do and keeping you informed every step of the way allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.
Testing: Over the last few years, Facebook has dramatically changed the way in which it delivers ads to people using it’s platform and most so-called “Facebook experts” are yet to catch on. You can’t ‘boost’ a post and expect it to perform anymore. We work with you to create ‘Facebook Assets’ which are powerful and proven social ads specifically designed for generating sales.
Through relentless testing at the beginning of your campaign, we’re able to quickly find the best performing ads, audiences & offers that drive real results for your business.
Once we’ve found the winning formula, we scale your campaign to reach all of your most valuable customers and maintain this for long term results.
Landing Page Optimisation: Driving targeted traffic to your website is what Facebook advertising is all about but what if that traffic doesn’t like your website? You’ll see a large increase in web traffic but have no sales to show for it. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: The majority of traffic visiting your website from social media will depend on the audiences you target but things can always be further improved and optimised as more data come through. Our agency goes beyond social traffic, we also consider additional sources from SEO, Google Ads, referral traffic and more to get a good understanding and use this information to drive further improvements.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your Facebook ad campaign.
Driving more sales: This is where the ‘rubber hits the road’ so to speak when it comes to Facebook advertising. Once we’ve found the winning formula for your business on Facebook through intensive testing, we’re ready to scale your campaign as much as need be depending on your capacity.
We take a step approach to ad scaling until we reach a sweet-spot that works for you and is the right balance between leads and sales without over spending on ads.
We’ll quickly identify the top performing traffic, create laser targeted campaigns to deliver you incredible results.
We’ll unleash multiple sales funnels for split testing, identify the top performers and roll out the winning campaigns to achieve massive growth and scale.
We’ll research, prioritise, and design Facebook ads and landing pages to increase conversion rates and lower your cost per acquisition.
Working together means you’ll be on a month-to-month agreement and free to leave at anytime. Our clients stay with us because they want to, not because they have to.
Not at all, we’ve actually been told we’re a lot more competitive than most Australian based Facebook Ad agencies.
Remember, not every business is suited for Facebook advertising and rest assure, we only work with clients who can get the full potential from running ads on Facebook and if your business isn’t one of them then we’ll advise you of a better alternative.
Our agency prides itself on being completely transparent with you. You’ll have a direct access to your dedicated account manager as well as email support from the whole team. On top of that we’ll send you a detailed, easy to understand Facebook performance report at the end of each month so you’re always on top of your campaigns performance.
No, our pricing is set and we don’t have any hidden fees or lock you into any contracts you can’t get out of.
Our ability to successfully work across a wide range of industries is something we’re extremely proud of, whether you’re relatively new of you’re an established company we know how to deliver the results you expect.
We don’t take a set-and-forget approach to our Facebook advertising campaigns so expect to receive regular updates from us on top of your monthly campaign report.
If you’re ready to grow your business and increase your profits then book your FREE 30-minute strategy session with us today to find out if your website will benefit from Facebook advertising and to calculate the return on investment you can expect.
We’re based locally in Melbourne, Australia and all of our services are handled by our Melbourne based team.
Local search marketing or local SEO as it’s commonly known is a must-have marketing strategy for any local
It’s no surprise that signing up new members is vital for your gym’s success but with so much
Do you want to create an effective SEO strategy that works? This step-by-step guide walks you through everything
Engine Scout is a boutique Melbourne Facebook Ad agency that delivers real results and incredible growth.
If you’re looking for a fresh approach to your Facebook marketing, let’s have a chat today.
