How To Scale Facebook Ads For Ecommerce
Get the FREE PDF Guide.
We build profit-focused Facebook advertising campaigns that work.
We’re a Facebook ad agency that loves helping brands grow.
We help you develop a profit-first ads strategy to deliver targeted traffic that converts into sales for your online store.
Would you like to have your inbox filled with sales notifications generated on autopilot?
It starts with a complimentary 15-minute strategy session:
Engine Scout partnered with an online supplement store to boost their sales across paid ads, email & SMS marketing. This boutique supplement store sells various herbal supplements online and requested to remain anonymous.
Engine Scout partnered with an online supplement store to help with their ecommerce marketing resulting in a combined ROAS of over 4X across their paid media spend.
The Challenge: Selling supplements are restricted on Facebook and we needed to find a way of scaling without having access to many of Facebook’s robust advertising features which limited what ads we could show to potential customers.
The Solution: The client partnered with Engine Scout for Facebook, Google ad services, email & SMS marketing. By utilising high-engagement video ad creatives for their target customers, we created ad campaigns that achieved exceptional results without access to many of Facebook’s ad features.
Facebook is one of the best digital marketing channels for growing your business.
Our expert team of paid media buyers and creative strategists will help you create a successful Facebook marketing strategy to grow your business on Facebook and Instagram.
If you’re tired of small wins, ads that don’t work or marketing agencies that don’t deliver then request a free account audit from us and discover why we’re the best Facebook marketers in Australia.
What we do:
Our Promise: 30-day increase in Facebook Marketing Performance of working with us or your money back.
We’ve run hundreds of Facebook campaigns and know exactly what works in 2023 when advertising your business on Facebook.
Engine Scout is a team of professional media buyers and creative ad specialists who work with various brands on both Facebook & Instagram Advertising. Our headquarters are in Melbourne, Australia and we’ve been helping businesses grow on Facebook for over 5 years.
Our Facebook ads services include:
★ Meta Advertising Services
With over 3 billion active monthly Facebook users, Facebook (Meta) is still the king of social media marketing. There is a 100% chance your potential customers are using Facebook and there’s an opportunity for you to get more sales via social media.
From our experience managing ad campaigns we can tell you first hand that Facebook is a highly effective form of online marketing that’s measurable, scalable and cost-effective.
If you’re not already advertising on Facebook or struggling to scale beyond a particular daily ad spend then chat with us today.
Facebook offers some of the most affordable paid advertising available to business owners right now.
Facebook’s machine learning has gotten so good that you can immediately target your ideal customers.
So many people use Facebook making it arguably the most scalable marketing channel for growing brands.
Setting up your Facebook campaigns, structuring ad groups and how to build these out with your target audiences in mind is a crucial step to success. Take the guesswork away from trying to figure it all out and let us take care of setting up all the technical details.
Do you know what bidding strategies you’ll use when running and scaling social media ads? Using the right bidding techniques can be the difference between losing money and delivering a positive return on investment. We know what works for lead generation and generating more ecommerce store sales.
Facebook advertising has changed a lot recently and one of the most significant changes has been the push for advertisers to take advantage of dynamic ads. With dynamic ads you can test different ad copy and offers quickly to find the top performers.
The Facebook pixel is critical for success when advertising on Facebook. Our team will ensure it’s set up correctly and segmented to target your most valuable audiences. These include cart abandoners, product viewers, engaged website visitors and powerful lookalike audiences so you can optimise your ads campaign.
We work with you to create a creative advertising strategy that results in ads that engage your target audiences and stand out against your competitors. Ad creatives are probably the most significant success factor for social media marketing and we take a data-driven approach to discovering your top-performing ads.
We don’t measure success by the number of followers and likes we get you. What matters is increasing your revenue and profit margins. All of our marketing efforts are tied directly to your financial outcomes. If you want a successFacebook marketing campaign specifically designed for growth, get in touch today.
We measure every dollar you spend on Facebook and tie it directly to your brand’s profit margin.
Industry Analysis: For us to deliver the best Facebook Marketing Melbourne service, we research your industry and how the sales process works. This helps us create the right Facebook marketing strategy that aligns with your desired business goals.
Competitor Study: As part of our process, we study your competitors to understand what strategies they’re using. We then take this further by broadening our research to other leading brands to create different angles, offers and ideas for your Facebook campaign.
Facebook Audit: During the discovery phase, we review your current Facebook ad account to uncover gaps and potential opportunities. It’s crucial your brand stands out and is represented in a way that reflects the great work you do.
Customer Research: Knowing ‘who’ you want to target on Facebook is one of the most critical steps to building a successful ad campaign. While Facebook’s algorithm will assist with finding your ideal customers, we also want to identify your most engaged target audiences to be able to create the right offers and ads that resonate with them.
The cost to run ads on Facebook can vary depending on the size of your business, how competitive the market is and whether you hire a marketer. At our Facebook marketing agency we typically suggest starting with a minimum budget of $150 per day for small businesses and at least $400 for larger companies and ecommerce stores. While this can sound like a lot of money to start with our team set strict bidding rules to ensure that your campaign produces a return on investment. If you decide to use a smaller budget, there is a high chance your campaign will get stuck in the ‘learning phase’ and your overall ad performance will drop.
The most popular type of ad on Facebook is video ads. Videos are a great way to grab your target audience’s attention and will keep them engaged longer. That said, you shouldn’t discredit other types of ads as they can also be effective. A well-run ad account should include several different ad creatives to test which are the best performers.
Facebook advertising is one of the best marketing channels for finding new customers and nurturing warm leads or people who have shown interest in your business. Facebook advertising creates demand for your products and is one of the best ways to grow a business.
Facebook ad targeting has changed a lot over the last 2 years with Apple’s iOS 14 updates. We recommend keeping your target audience broad for the best results and focusing more on the landing page experience and the ad creatives for optimal results.
We build your own customised dashboard so you can monitor all your results in real-time. No waiting for monthly reports that are impossible to understand.
Request your complimentary Facebook account audit at the bottom of this page and let’s discuss how we can grow your business with Facebook.
On average, you can expect to pay 10-15% of the monthly ad spend to hire a Facebook marketing agency.
Depending on the requirements, some agencies will also offer flat fee pricing between $1,000 – $2,500 per month.
Yes, Facebook is one of the best marketing channels for reaching new customers and advertising to existing customers in a cost-effective and scalable way.
Facebook advertising is a demand-creation marketing channel that allows you to market to new audiences using different angles and offers.
If you want to build brand awareness and increase sales then Facebook marketing should be part of your marketing budget.
Have your Facebook ads stopped performing? Facebook Ad Fatigue could be the reason. Does this story sound familiar…
Request your free ad account audit from us today.
Get the FREE PDF Guide.