Facebook Marketing Agency Melbourne

Industry Analysis: For us to deliver the best Facebook Marketing Melbourne service, we research your industry and how the sales process works. This helps us create the right Facebook marketing strategy that aligns with your desired business goals.

Competitor Study: As part of our process, we study your competitors to understand what strategies they’re using. We then take this further by broadening our research to other leading brands to create different angles, offers and ideas for your Facebook campaign.

Facebook Audit: During the discovery phase, we review your current Facebook ad account to uncover gaps and potential opportunities. It’s crucial your brand stands out and is represented in a way that reflects the great work you do.

Customer Research: Knowing ‘who’ you want to target on Facebook is one of the most critical steps to building a successful ad campaign. While Facebook’s algorithm will assist with finding your ideal customers, we also want to identify your most engaged target audiences to be able to create the right offers and ads that resonate with them.

Ad Creative Design: Crafting the right offer and ad that stands out is probably the #1 success factor for Facebook ads. The design and type of Facebook ads you use significantly impact the performance and success of your campaign. We work with you to create irresistible offers, unique angles and engaging ads designed specifically for your target audiences and Facebook Page.

Campaign Structure: Not knowing how to structure your ad account results in underperformance. A lot has changed with Facebook ads in the past two years and poor campaign structure is one of the most common mistakes we see when auditing ad accounts. Our team knows exactly what structures work best in 2023 and will ensure your campaign is built correctly to avoid common mistakes that directly impact performance.  

Performance Tracking: We analyze key metrics to measure your campaign success and tie your marketing spend to the KPIs that matter (total revenue, profit margin, total spend). Our approach to measuring with social media marketing isn’t in how many likes or followers we get you but in how much revenue we’re able to create while protecting your margins.

Testing: Having great ad creatives is arguably the #1 most important factor for Facebook advertising. But the question is…how do you know if your ad creatives are great without testing different variations? We’ve developed an efficient, data-driven method for testing creatives without overspending or negatively impacting your campaigns. Testing ad creatives is an ongoing part of what we do to ensure we’re delivering the best Facebook ads management services in Australia.

Landing Page Optimisation: Driving traffic to your website from social media is only half of the equation. The landing pages you send traffic to have to capture attention and drive specific actions you want users to take. We know what types of landers drive conversions and design split tests to ensure we’re always optimising for optimal performance.

Traffic Quality Improvements:  Most traffic visiting your website from social media will depend on the audiences you target but it’s a mistake to look at ROAS performance based on single-channel metrics. Conversions can be complex and optimising your ads using multi-channel ROAS that factor in other channels, including organic traffic from SEO, yields better quality results when growing.

Competitor Watching: Your business is seeing strong growth, but so could your competitors. We need to ensure our finger is always on the pulse and aware of any changes in case we need to adjust your Facebook advertising campaign.

New Customer Acquisition Campaigns: To effectively scale Facebook ads, you must build new campaigns focused on ‘cold audiences’. The goal is not to show ads to people who have visited your website or social media pages. Driving new sales and scaling growth begins and ends with your ability to acquire new customers on Facebook. It might sound simple but it’s more complicated than it seems.

Themed Ad Campaigns: Facebook’s audience is vast and your can business operates with multiple products, calendar events and different promotional activities. To effectively capture customers at each different point, we build ‘themed campaigns’ built around a specific offer, product or seasonal event. This strategy is highly effective for scaling ads versus throwing everything at a campaign and praying something sticks.