How To Run Facebook Ads For Ecommerce [2021 Guide]
Facebook ads for Ecommerce can be daunting, especially if you’re new or you’re looking to scale. With all
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A specialist ecommerce Facebook advertising agency in Melbourne, Australia.
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We know ecommerce better than your average social media agency, we’ve built our own successful ecommerce business from scratch.
What started off as a test project for learning and practising the latest ecommerce marketing strategies, grew into a passion (and a real business).
We have learned what makes a difference in the business – and understand the nuances of managing an ecommerce business.
This has given us a strategic advantage over our competitors and it’s the main driver behind what makes us so damned good at ecommerce & Facebook marketing — we love it.
Setting up your Facebook campaigns, structuring ad groups and how to build these out with your target audiences in mind is a key step to success with Facebook Ads. Take the guesswork away from trying to figure it all out and let us take care of setting up all the technical details.
Do you know what bidding strategies you’ll use when running and scaling Facebook ads? Your bidding strategy can be the difference between making serious profits or burning a hole in your wallet. We know what works and when to switch strategies so you don’t have to stress.
Facebook advertising has changed a lot recently and one of the biggest changes has been the push for advertisers to use dynamic ads. Facebook loves it when you include these and by applying the right strategy and ad creatives Facebook will reward you with better performance from your campaigns.
The Facebook pixel is critical for success when advertising on Facebook. Engine Scout will make sure it’s set up and segment it to target your most valuable audience from cart abandoners to product viewers so you can serve the right ads to the right audiences.
We craft engaging creatives and work with you on the best strategy for crafting ads that stand out and engage your customers. Ad creatives are probably the biggest success factor when it comes to social media marketing and it’s critical you have the right strategy in place.
Our Facebook campaigns are always optimised for sales and we create a robust Facebook marketing funnel that consistently brings new customers and engages even the most hesitant of shoppers. If you want a Facebook marketing campaign specifically designed for ecommerce then get in touch today.
If you want to win with Facebook and Instagram advertising, you need to have the perfect combination of creative content, audience targeting and split testing to get the best out of your campaign.
At Engine Scout, we’ve run hundreds of digital marketing campaigns and our expert team, right here in Melbourne, provides a consistent Facebook advertising service for business owners and eCommerce stores across Australia.
Facebook is one of the most powerful advertising platforms for targeting your customers. With powerful targeting options including demographics, interests and behaviour you’re bound to find the right target audience.
The more people who discover your business through Facebook, the more people will call and do business with you.
Industry Analysis: For us to deliver the best Facebook marketing service, we first about your industry and how your business works. This step helps us create the right marketing strategy that aligns with your business goals.
Competitor Study: As part of our process, we study your competitors to get a good understanding of what strategies they are applying. We then work on crafting a campaign that highlights your key differences and work with you to craft compelling offers that outshine the competition.
Facebook Account Audit: As part of the discovery phase, we review your current Facebook business account to uncover any gaps and potential opportunities. It’s important your brand stands out and is represented in a way that reflects the great work you do.
Target Audience Research: Finding the right audience on Facebook is one of the most important steps in any Facebook ad campaign. While Facebook’s algorithm will try to optimise your ads, we also want to identify your most engaged target audiences and deliver the right offer to drive meaningful actions.
Ad Creative Design: Crafting the right offer and ad that stands out is critical. The design and type of Facebook ad you use can have a big impact on driving sales for your business. We create irresistible offers and engaging ads designed to grab the attention of potential customers.
Split testing: The first stage of any campaign is to split test a number of different ad creatives to find the best performers. This will not only lead to a more cost-effective campaign but also increase sales. We create dozens of Facebook ads to find those that generate a positive return on your ad spend.
Benchmarking & Tracking Results: Before your campaign begins, we analyze the current websites traffic performance and benchmark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding how traffic behaves on your site allows us to clearly show your return on investment by tracking conversion rates so you can measure the success of your digital marketing strategy.
Testing: Over the last few years, Facebook has dramatically changed the way in which ads are served to active users. We set up a range of creatives from carousel ads, video ads and test the best placements including messenger, news feed and Instagram. Additionally, it’s important to test different bid strategies including cost per click, impressions and landing page views.
Landing Page Optimisation: Driving traffic to your website from social media is only part of the equation. The landing pages people land on have to engage and encourage them to take meaningful actions. Our web design experience can help you to improve conversions to ensure you’re getting the most out of your marketing budget.
Traffic Quality Improvements: The majority of traffic visiting your website from social media will depend on the audiences you target but things can always be further improved and optimised as more data come through. Our digital marketing agency goes beyond social traffic and looks carefully at how organic SEO traffic and other paid media like Google Ads can work together to provide a holistic online marketing strategy.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your Facebook advertising campaign.
Driving more sales: The Facebook platform is almost limitless in what you can do to help grow your business. With millions of Facebook users active on social media every day there are plenty of opportunities to be had. Once we have a strong formula in place, scaling your campaign to drive more leads and sales is part of our ongoing management.
Yes, our social media marketing service is specifically designed for ecommerce business looking to get started with Facebook ads and for ecommerce businesses looking to scale up their Facebook campaigns.
The most popular type of Facebook ad are video ads. Videos are a great way to grab your target audiences attention and will keep them engaged longer. That said, you shouldn’t discredit other types of ads as they too can be effective. A well-run ad account should include a number of different ad creatives to test which are the best performers.
Even better, we set you up with your own customised dashboard so you can monitor all your results in real time. No waiting for monthly reports that are impossible to understand.
Request your complimentary strategy session at the bottom of this page and let’s discuss how we can grow your ecommerce sales with Facebook today.
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This includes an assessment of your eCommerce business and a free consultation.
A specialist ecommerce marketing agency in Melbourne, Australia.
(03) 9017 5909
3/5 Rose St
Hawthorn East VIC 3123