Facebook Ad Targeting: The Definitive Guide
Facebook ad targeting in 2023 isn’t what it used to be… Since iOS 14
Optimise your website content for customers & search engines with our SEO-focused copywriting services.
How we helped Youth Lab double the organic traffic and increase local business enquires with our content creation.
The Goals
Using our SEO content workflow that included a detailed content audit on their website to find immediate growth opportunities and create new content assets to target middle funnel keywords during the critical ‘research’ stage of the buying cycle.
Results
Engine Scout was able to double Youth Lab’s organic traffic in the first 6 months, including ranking #1 for many of the most competitive commercial keywords and critical mid-funnel search terms.
Our SEO copywriting services build you content assets to unlock new growth.
Our SEO experts and content creators will help your business acquire more, better-quality customers for your website from search engines like Google.
If you’ve had enough of poor-performing digital marketing agencies, small wins and writers who don’t deliver then request a free 31-point SEO content audit and find out what’s missing from your copywriting strategy.
Ready to unlock new growth?
At Engine Scout, we treat content marketing as important as technical SEO and link building. Our team has the capabilities to create world-class content assets and data-driven graphics that draw attention and sales for your brand.
Our team invests heavily in the strategy behind crafting winning content, understanding search intent and keyword research to produce content assets that rank at the top of Google and drive evergreen sales.
Our experienced SEO services mean we know how to create content that ranks. If you’re tired of working with low-quality writers who don’t deliver or you’re yet to see any real results from your current agency then request a chat with us to discuss your needs right now.
A content audit is a perfect place to begin. We review all the content on your website, assess its performance, map the customer buying journey and identify any gaps and opportunities to be filled.
A content strategy is vital as it creates a clear path to success. We build you a content strategy designed to deliver sales starting with top-of-funnel content and moving through to high-converting landing pages at the bottom of the marketing funnel.
Our keyword research forms the bedrock of our SEO copywriting service. We quickly identify the most valuable keywords for your business and map them to their appropriate place in the marketing funnel. Applying our knowledge of SEO we’re able to craft the right type of content to rank for your best keywords.
Whether you need data-rich content assets to build an online audience or you need direct response copy to rank for commercial keywords and drive more sales through your funnel, our team has a vast amount of experience across many industries. Our copywriting is done by people and for people with emotions to generate powerful responses.
Optimising content or on-page SEO as it’s commonly known is critical to rank at the top of search engines. Our on-page optimisation ensures we send the right signals for search engines to crawl and rank your most important pages for the search terms that matter.
Writing high-quality content designed to rank on Google isn’t enough. In today’s competitive environment you need to have a strategy that gets your content in front of your target audience with relentless content promotion. We use SEO, Google ads services and Meta ads to achieve this.
SEO copywriting is 90% science and 10% art. Our proven workflow ensures a steady flow of fresh content on your website that search engines love. We don’t use AI tools and every word written is by humans to ensure the highest quality standards.
Discussion & Discovery Session: We begin with a discovery meeting to learn about your audience, marketing goals and how you want to position your company in the market. Our discussion helps us set up guiding principles that will influence future content work and ensure it’s in line with your wider business objectives.
Content Audit: For us to deliver the right content for your target audience, we assess the current content on your site including sales pages, blog posts, tone and consistency. Our content audit identifies the most important pages on your website, which pages are bringing traffic and that the current content aligns with your overall marketing strategy. The audit also identifies potential opportunities and areas for improvement.
Content Strategy: Engine Scout will craft a content strategy to target your audience and prepare a plan that ensures a constant flow of high-quality content on your website including evergreen content assets which can be used to assist further marketing and sales efforts.
Keyword Research: Keyword research forms the foundation of all our SEO copywriting. Using a combination of advanced tools and drawing on our experience we identify the right keywords to get your content found.
Search intent analysis: Understanding the ‘why’ behind any search is an often overlooked, yet critical factor for achieving a successful SEO campaign. We map the user journey and optimise both keywords and landing pages to drive the right actions on your site.
Content Creation: Content is so much more than words on a page. At Engine Scout, we also create engaging visuals including graphics and videos that stand out. We work with you to research your industry and make sure we have a strong understanding of your business. We can then match your tone of voice to craft a range of different content designed for e-commerce category pages, service pages, blogs, infographics and sales pages to grow your organic performance.
On-site content optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers and various stakeholders visiting your website.
Outreach, PR & Brand Exposure: If you want your content to truly stand out we can also work to get your content in front of your audience through brand awareness campaigns and outreach to influencers in your industry.
Link Acquisition: No matter how could your content is, chances are you’ll need to also be acquiring links to achieve the best results on search engines. Our approach to link building is simple: Quality over quantity and a single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
Data Analysis, Benchmarking & Tracking: Before any campaign begins, we do a deep dive into your websites traffic performance so that we can measure the effectiveness of adding new content. By understanding where you’re currently at means, we can hold ourselves accountable to the highest standards.
User Experience Improvements (UX): We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal for content, it can indirectly affect traffic behaviour metrics such as bounce rate and dwell time which does have an impact.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discovery phase but things can always be further improved and optimised as more traffic data comes through.
Unique Copy for Ecommerce Category & Product Pages
Engine Scout are Ecommerce marketing experts and we can craft content for your eCommerce store as part of your eCommerce SEO strategy.
User Generated Content
User-generated content is one of the most powerful and effective types of content your website can have. Not only will this content be written by your customer’s, but it also comes with a high level of trust and can be a powerful conversion tool. We can help you formulate the right strategy for generating user-driven content.
Chat Bot Scripts
Online chat tools our great for converting visitors into customers. We can help you craft a winning chatbot script that gets visitors to take meaningful actions on your site.
Direct Response & Sales Letters
Need a sales letter written for an upcoming campaign? Our copywriting team can craft a call-to-action sales letter, including ‘hero journeys’ and trust signals that improve your website conversion rate.
Infographics
Beyond copywriting, our team can craft visually engaging infographics for sharing across your website and social media accounts.
★ SEO Copywriting
Evergreen content is one of the most effective marketing strategies in terms of both traffic growth and cost. A single piece of high quality content that ranks on Google can attract thousands of visitors to your site for years to come.
At Engine Scout, we combine your expertise, data, human thinking and copywriting expertise to craft evergreen content assets that will bring in new business for years.
Facebook ad targeting in 2023 isn’t what it used to be… Since iOS 14
In this guide you’ll learn how to run successful Facebook ad campaigns for ecommerce
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Find out with a free SEO content audit from our team today:
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