SEO Copywriting Services

Optimise your website content for customers and search engines with our SEO copywriting services.

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Crafting Content that Converts Visitors into Customers

At Engine Scout, we treat content as important as technical SEO and off-page SEO. Our team has the capabilities to create world-class content assets and data-driven graphics that draw attention to your brand. 

Our team invests heavily in the strategy behind crafting winning content, understanding search intent and keyword research to produce content assets with evergreen results.

Our combined experience with SEO, Google’s quality guidelines, conversions and copywriting ensures we craft winning content that converts visitors into customers. 

Our SEO Content Writing Services Include

Content Auditing

A content audit is a perfect place to begin. We review all the content on your website, assess it’s performance, map the customer’s journey and identify any gaps and opportunities to be filled.

Content Strategy

Having a content strategy is vital as it not only creates a solid plan, the strategy we set can be put into a content calendar to ensure that key targets are reached throughout the content writing process.

Keyword Research

Our keyword research forms the foundation of our SEO copywriting. We carefully plan and map keywords based off search intent to target both commercial & informational keywords.


We work closely with your team to produce high-quality copy that engages your target audience and drives them to take action oo your site. Our copywriting can be implemented across different types of pages as required.


Optimising content or on-page SEO as it’s commonly known is critical if you want to rank at the top of search engines. Our on-page optimisation ensures we’re sending the right signals for search engines to crawl and rank your most important pages.

Content Marketing

Writing high-quality content designed to rank on Google isn’t enough. In today’s competitive environment you need to have a strategy that gets your content in front of your target audience. We combine both paid media and SEO to achieve this.

Our Content Workflow

Our content writing workflow is an effective solution that ensures a steady flow of fresh content on your website. It also ensures key targets are met and provides a thorough plan for future work.

Content That Generates More Traffic

Unique Copy for Ecommerce Category & Product Pages

Engine Scout are Ecommerce marketing experts and we can craft content for your eCommerce store as part of your eCommerce SEO strategy.

User Generated Content

User-generated content is one of the most powerful and effective types of content your website can have. Not only will this content be written by your customer’s, but it also comes with a high level of trust and can be a powerful conversion tool. We can help you formulate the right strategy for generating user-driven content.

Chat Bot Scripts

Online chat tools our great for converting visitors into customers. We can help you craft a winning chatbot script that gets visitors to take meaningful actions on your site.

Direct Response & Sales Letters

Need a sales letter written for an upcoming campaign? Our copywriting team can craft a call to action sales letter including ‘hero journeys’ and trust signals that increase conversions.


Beyond copywriting, our team can craft visually engaging infographics for sharing across your website and social media accounts.

Content Marketing

The Power of Evergreen Content

Evergreen content is one of the most effective marketing strategies in terms of both traffic growth and cost. A single piece of high quality content that ranks on Google can attract thousands of visitors to your site for years to come.

+More Traffic

+Higher Rankings

+Increased Revenue

At Engine Scout, we combine your expertise, data, human thinking and powerful copywriting to craft evergreen content assets for exceptional results.

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