SEO Copywriting Services

Discussion & Discovery Session: We begin with a discovery meeting to learn about your audience, marketing goals and how you want to position your company in the market. Our discussion helps us set up guiding principles that will influence future content work and ensure it’s in line with your wider business objectives.

Content Audit: For us to deliver the right content for your target audience, we assess the current content on your site including sales pages, blog posts, tone and consistency. Our content audit identifies the most important pages on your website, which pages are bringing traffic and that the current content aligns with your overall marketing strategy. The audit also identifies potential opportunities and areas for improvement.

Content Strategy: Engine Scout will craft a content strategy to target your audience and prepare a plan that ensures a constant flow of high-quality content on your website including evergreen content assets which can be used to assist further marketing and sales efforts.

Keyword Research: Keyword research forms the foundation of all our SEO copywriting. Using a combination of advanced tools and drawing on our experience we identify the right keywords to get your content found.

Search intent analysis: Understanding the ‘why’ behind any search is an often overlooked, yet critical factor for achieving a successful SEO campaign. We map the user journey and optimise both keywords and landing pages to drive the right actions on your site.

Content Creation: Content is so much more than words on a page. At Engine Scout, we also create engaging visuals including graphics and videos that stand out. We work with you to research your industry and make sure we have a strong understanding of your business. We can then match your tone of voice to craft a range of different content designed for e-commerce category pages, service pages, blogs, infographics and sales pages to grow your organic performance.

On-site content optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers and various stakeholders visiting your website. 

Outreach, PR & Brand Exposure: If you want your content to truly stand out we can also work to get your content in front of your audience through brand awareness campaigns and outreach to influencers in your industry.

Link Acquisition: No matter how could your content is, chances are you’ll need to also be acquiring links to achieve the best results on search engines. Our approach to link building is simple: Quality over quantity and a single link from a reputable website will be worth more than 1000 links from low quality spammy websites.

Data Analysis, Benchmarking & Tracking: Before any campaign begins, we do a deep dive into your websites traffic performance so that we can measure the effectiveness of adding new content. By understanding where you’re currently at means, we can hold ourselves accountable to the highest standards.

User Experience Improvements (UX): We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal for content, it can indirectly affect traffic behaviour metrics such as bounce rate and dwell time which does have an impact.

Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discovery phase but things can always be further improved and optimised as more traffic data comes through.