Beginners Guide To Local Search Marketing & Local SEO
Local search marketing or local SEO as it’s commonly known is a must-have marketing
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Optimise your website content for customers and search engines with our SEO copywriting services.
At Engine Scout, we treat content as important as technical SEO and off-page SEO. Our team has the capabilities to create world-class content assets and data-driven graphics that draw attention to your brand.
Our team invests heavily in the strategy behind crafting winning content, understanding search intent and keyword research to produce content assets with evergreen results.
Our combined experience with SEO, Google’s quality guidelines, conversions and copywriting ensures we craft winning content that converts visitors into customers.
A content audit is a perfect place to begin. We review all the content on your website, assess it’s performance, map the customer’s journey and identify any gaps and opportunities to be filled.
Having a content strategy is vital as it not only creates a solid plan, the strategy we set can be put into a content calendar to ensure that key targets are reached throughout the content writing process.
Our keyword research forms the foundation of our SEO copywriting. We carefully plan and map keywords based off search intent to target both commercial & informational keywords.
We work closely with your team to produce high-quality copy that engages your target audience and drives them to take action oo your site. Our copywriting can be implemented across different types of pages as required.
Optimising content or on-page SEO as it’s commonly known is critical if you want to rank at the top of search engines. Our on-page optimisation ensures we’re sending the right signals for search engines to crawl and rank your most important pages.
Writing high-quality content designed to rank on Google isn’t enough. In today’s competitive environment you need to have a strategy that gets your content in front of your target audience. We combine both paid media and SEO to achieve this.
Our content writing workflow is an effective solution that ensures a steady flow of fresh content on your website. It also ensures key targets are met and provides a thorough plan for future work.
Discussion & Discovery Session: We begin with a discovery meeting to learn about your audience, marketing goals and how you want to position your company in the market. Our discussion helps us set up guiding principles that will influence future content work and ensure it’s in line with your wider business objectives.
Content Audit: For us to deliver the right content for your target audience, we assess the current content on your site including sales pages, blog posts, tone and consistency. Our content audit identifies the most important pages on your website, which pages are bringing traffic and that the current content aligns with your overall marketing strategy. The audit also identifies potential opportunities and areas for improvement.
Content Strategy: Engine Scout will craft a content strategy to target your audience and prepare a plan that ensures a constant flow of high-quality content on your website including evergreen content assets which can be used to assist further marketing and sales efforts.
Keyword Research: Keyword research forms the foundation of all our SEO copywriting. Using a combination of advanced tools and drawing on our experience we identify the right keywords to get your content found.
Search intent analysis: Understanding the ‘why’ behind any search is an often overlooked, yet critical factor for achieving a successful SEO campaign. We map the user journey and optimise both keywords and landing pages to drive the right actions on your site.
Content Creation: Content is so much more than words on a page. At Engine Scout, we also create engaging visuals including graphics and videos that stand out. We work with you to research your industry and make sure we have a strong understanding of your business. We can then match your tone of voice to craft a range of different content designed for e-commerce category pages, service pages, blogs, infographics and sales pages to grow your organic performance.
On-site content optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers and various stakeholders visiting your website.
Outreach, PR & Brand Exposure: If you want your content to truly stand out we can also work to get your content in front of your audience through brand awareness campaigns and outreach to influencers in your industry.
Link Acquisition: No matter how could your content is, chances are you’ll need to also be acquiring links to achieve the best results on search engines. Our approach to link building is simple: Quality over quantity and a single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
Data Analysis, Benchmarking & Tracking: Before any campaign begins, we do a deep dive into your websites traffic performance so that we can measure the effectiveness of adding new content. By understanding where you’re currently at means, we can hold ourselves accountable to the highest standards.
User Experience Improvements (UX): We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal for content, it can indirectly affect traffic behaviour metrics such as bounce rate and dwell time which does have an impact.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discovery phase but things can always be further improved and optimised as more traffic data comes through.
Unique Copy for Ecommerce Category & Product Pages
Engine Scout are Ecommerce marketing experts and we can craft content for your eCommerce store as part of your eCommerce SEO strategy.
User Generated Content
User-generated content is one of the most powerful and effective types of content your website can have. Not only will this content be written by your customer’s, but it also comes with a high level of trust and can be a powerful conversion tool. We can help you formulate the right strategy for generating user-driven content.
Chat Bot Scripts
Online chat tools our great for converting visitors into customers. We can help you craft a winning chatbot script that gets visitors to take meaningful actions on your site.
Direct Response & Sales Letters
Need a sales letter written for an upcoming campaign? Our copywriting team can craft a call to action sales letter including ‘hero journeys’ and trust signals that increase conversions.
Infographics
Beyond copywriting, our team can craft visually engaging infographics for sharing across your website and social media accounts.
★ Content Marketing
Evergreen content is one of the most effective marketing strategies in terms of both traffic growth and cost. A single piece of high quality content that ranks on Google can attract thousands of visitors to your site for years to come.
At Engine Scout, we combine your expertise, data, human thinking and powerful copywriting to craft evergreen content assets for exceptional results.
Local search marketing or local SEO as it’s commonly known is a must-have marketing
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