Melbourne Ecommerce SEO Company

Book Your FREE Ecommerce Strategy Session Today! (Valued at $1,170)

Warning: This is only for eCommerce owners serious about growing their online store for long term success.

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Ecommerce SEO Done Right

SEO For More Sales

In-house expert SEO talent to execute your campaign with precision. We generate more eCommerce sales for you, not confusing data.

Ethical SEO

It’s not worth risking your store to a Google penalty. While other agencies buy links or run traffic bots we put in the hours to generate more traffic and sales.

Ecommerce Experts

We’re experts at growing eCommerce stores through search engine optimisation (SEO). Magento, Shopify, Woocommerce…we can work with any platform to deliver more traffic.

And The Results Speak For Themselves...

Our Ecommerce SEO Ranking System™

With over 200 ranking signals used by Google, success with eCommerce SEO can feel overwhelming at times, especially with all of the conflicting information available online by the so-called “SEO Experts”. 

At Engine Scout, our eCommerce ranking system takes a systematic approach for incredible results every time. We’ve ranked online cosmetic stores right through to wholesale packaging companies on Shopify, WordPress and Magento.

Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your stores biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound clicks and sales around the clock.

Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.

eCommerce Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.

Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.

On-Page SEO Improvements: Improving on-page SEO sets your eCommerce website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting and shopping on your website.

Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies simply avoid due to it’s technical challenges. Our technical SEO work is one of the fundamental reasons we’re able to achieve world class results and create an online store that will produce for the long run.

Data Analysis, Benchmarking & Tracking: Before any eCommerce SEO campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics that are important for ranking (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable to the highest standards. Being 100% transparent about what we do allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.

Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence. Having a strategic content plan in place also casts a wider net for capturing more traffic and funnelling these visitors into happy customers.

Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are still stuck on old-fashioned techniques. Gone are the days of writing a 500 word blog post targeting a long-tail keyword and expecting it to rank. We work with you to create Content Assets which are powerful pieces of content specifically designed for first page rankings.

Link Prospecting: We embark on a huge scaled search of the internet to build a list of high quality link targets perfect for your eCommerce store. Our link prospecting list serves as our pool to find valuable links we can quickly tap into to build up your online shops authority.

Outreach and Brand Exposure: Unlike most agencies, we don’t buy links from generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee many different strategies to do this as it yields the greatest results and targeted brand exposure for your store.

Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a ‘vote of confidence’ that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality, spammy websites.

User Experience Improvements (UX): As your campaign moves forward, we use your site traffic data to address any underlining issues that could be holding your website back from it’s full ranking potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.

Landing Page Optimisation: Driving targeted traffic to your eCommerce site is what SEO is all about but what if the people visiting your store don’t like what they see? Pretty soon search engines will catch on and start favouring your competitors. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions sky high.

Traffic Quality Improvements: The majority of traffic visiting your online shop will depend on the keyword research and planning we did during the discovery phase but things can always be further improved and optimised as more website data come through.

Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO strategy.

Case Studies

"Engine Scout isn't your typical, run of the mill SEO Agency. They actually take the time to understand your business goals, create a long-term growth strategy and deliver high quality conversions. If you get a chance to work with them, I'd go for it. They're the real deal."
Alana Weston
Co-Founder @ The Cello King

Why You Need an Ecommerce SEO Agency Like Engine Scout

No Pointless Rankings

It’s not just about increasing   website traffic. We quickly identify the high converting traffic and deliver laser targeted results for you.

No SEO Contracts

Our clients stay with us because of our ability to deliver quality eCommerce SEO services, not because they have to.

Complete Transparency

Unlike most eCommerce SEO agencies, we don’t take a set-and-forget approach. You’ll have complete access to your campaign at all times.

Get Your FREE SEO Checklist.

This FREE SEO checklist reveals 7 steps to getting more traffic, leads and sales for your business.

Frequently Asked Questions

Working together means you’ll be on a month-to-month agreement and free to leave at anytime. Our clients stay with us because they want to, not because they have to.

Not at all, we’ve actually been told we’re a lot more competitive than most SEO agencies.

We take our SEO guarantee seriously and our reputation is everything to us so we’ll tell you before things get started whether we can get you phenomenal results, otherwise, we’ll advise you of a better alternative to help grow your business. 

Our agency prides itself on being completely transparent with you. You’ll have a direct access to your dedicated account manager as well as email support from the whole team. On top of that we’ll send you your detailed, easy to understand SEO report at the end of each month so you’re always aware of how things are going..

No, our pricing is set and we don’t have any hidden fees or lock you into a contract you can’t get out of.

Our ability to successfully work across a wide range of industries is something we’re extremely proud of, whether you’re relatively new of you’re an established company we know how to deliver the results you expect. That said, we consider ourselves experts at eCommerce SEO having worked on dozens of campaigns with fantastic results.

We’re equally versed in SEO for lead generation and eCommerce.

We don’t take a set-and-forget approach so expect to receive regular updates from us on top of your monthly campaign report.

Unlike most agencies, we customise your SEO campaign to overcome the specific challenges preventing you from ranking. Putting you in a cookie-cutter style box like everyone else will only slow down progress and prevent us from delivering our world class SEO service.

If you’re ready to grow your business and increase your profits then book your FREE 30-minute strategy session with us today (valued at $1,170) to find out if your website will benefit from SEO and to calculate the money return you can expect.

Our Expert eCommerce SEO company is based in the beautiful city of Melbourne, Australia

Ready to Grow Your Ecommerce Store?

Claim Your FREE Ecommerce SEO Strategy Session Now! (Valued at $1,170)