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Delivering ‘results first’ eCommerce SEO services.
Ecommerce SEO comes with it’s own set of challenges versus your typical websites.
We’ve built successful SEO campaigns for dozens of eCommerce stores including both Shopify and WooCommerce and know exactly what it takes to rank your eCommerce website #1 on Google, get more traffic and sales conversions.
One thing that sets us apart from 99% of other SEO agencies is the fact we also own a successful eCommerce business and have first-hand experience understanding how eCommerce works.
★ Search Engine Optimisation
Ecommerce SEO is a powerful digital marketing strategy that makes your website more visible on search engines (Google, Bing etc..), leading to more traffic and opportunities to convert prospects into paying customers.
Businesses that don’t factor organic search (SEO) into their online marketing receive 63%* less traffic. Can you afford to lose this much traffic to your competition? How will 63% less traffic impact your ecommerce business’s bottom line? Don’t risk it! Our SEO services are tailored to meet your goals and ensure consistent growth for years ahead.
*Data sourced internally from more than 120 different analytics accounts.
Engine Scout knows ecommerce better than your average agency, we’ve built our own successful ecommerce business from scratch.
What started off as a test project for learning and practising the latest ecommerce marketing strategies, grew into a passion (and a real business).
We have learned what makes a difference with tested ecommerce SEO strategies and understand how that connects with social advertising, paid ads and conversions.
Working on a number of ecommerce platforms including Shopify, Woocommerce, Maropost & Magento to name a few.
Our approach is holistic and considers the marriage between other ecommerce marketing channels including CRO, content & Google Shopping Ads.
Premium SEO Company
Our team of SEO specialists in Melbourne will come up with the right search engine optimisation strategy to increase your rankings, web traffic, leads and sales for long-term, sustained success.
Total Transparency
We practice radical transparency both internally and with our clients. Our preference is to communicate regularly to keep you updated and informed on the performance of your SEO campaign. You’ll know what’s happening every step of the way.
Ecommerce SEO Experts
Our SEO services prioritise what you need to improve your website rankings. Our expert team save you time so you can focus on what’s important, and keep growing your business.
We run our own successful eCommerce business and this has giving us a better understanding of eCommerce than 99% of other agencies. When you partner with us you’re partnering with real industry experts.
Engine Scout works on campaigns big and small. From growing an international SEO presence to migrating websites across different CMS platforms. Our team have the ideas, experience and execution abilities to deliver exceptional SEO services for our clients.
Our clients stay with us because they want to, not because they have to! Forget 12-month contracts that lock you into a terrible service that delivers no results. We offer flexible monthly contracts and work as an extension to your business.
We understand how important sales and revenue are for your business, and that’s why our services are focused on results-based marketing. We put together a digital strategy that focuses on increasing leads & sales for you. Our number one goal is to drive more sales to make sure your business is a roaring success.
We believe SEO & CRO work together to bring in traffic and convert into sales. Improve your website’s conversion rate and user experience (UX) drives increased sales and better results from SEO. Being CRO specialists, we can recommend the optimal site structure & CRO best practices for added value to your SEO campaign.
The #1 factor for ranking websites on Google are high-quality backlinks. Engine Scout earns you trusted backlinks to power your organic growth and separate you from your competitors. In addition to our link-building service, we conduct a detailed link SEO audit to determine how many backlinks you’ll need.
Let us teardown your ecommerce store today.
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Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your websites biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound organic traffic, clicks and sales around the clock.
Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.
eCommerce Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.
Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.
On-Page SEO Improvements: Improving on-page SEO sets your eCommerce website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting and shopping on your website.
Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies simply avoid due to it’s technical challenges. Our technical SEO work is one of the fundamental reasons we’re able to achieve world class results and create an online store that will produce for the long run.
Data Analysis, Benchmarking & Tracking: Before any eCommerce SEO campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics that are important for ranking (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable to the highest standards. Being 100% transparent about what we do allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.
Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence. Having a strategic content plan in place also casts a wider net for capturing more traffic and funnelling these visitors into happy customers.
Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are still stuck on old-fashioned techniques. Gone are the days of writing a 500 word blog post targeting a long-tail keyword and expecting it to rank. We work with you to create Content Assets which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We embark on a huge scaled search of the internet to build a list of high quality link targets perfect for your eCommerce store. Our link prospecting list serves as our pool to find valuable links we can quickly tap into to build up your online shops authority.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links from generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee many different strategies to do this as it yields the greatest results and targeted brand exposure for your store.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a ‘vote of confidence’ that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality, spammy websites.
User Experience Improvements (UX): As your campaign moves forward, we use your site traffic data to address any underlining issues that could be holding your website back from it’s full ranking potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your eCommerce site is what SEO is all about but what if the people visiting your store don’t like what they see? Pretty soon search engines will catch on and start favouring your competitors. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions sky high.
Traffic Quality Improvements: The majority of traffic visiting your online shop will depend on the keyword research and planning we did during the discovery phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO strategy.
Shopify SEO has a unique set of chllenges to overcome, we not only love this platform but understand it’s mechanics deeply.
A trusted warhorse with a reputation for being one of the top ecommerce platforms.
Our Woocommerce SEO services help you get your Woocommerce shop noticed by ready to buy customers.
Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your website to appear at the top of search engines like Google for the products and services you sell. That way, when a potential customer search for your products or services online, they can easily find your business on the first page of Google.
44% of people start their online shopping journey with a Google search, according to nChannel. This statistic alone is reason enough to make sure you implement an SEO strategy for your eCommerce business. Yes, social media marketing and paid advertising are also important. But if you want to capture 44% of the market then you need to make sure your online store has a visible presence on Google whenever someone searches for the products you sell.
There’s no black and white answer to this question and if any SEO company or consultant guarantees results, you should run the other way. The truth is nobody has the secret solution because Google keeps it’s algorithm top secret. It’s best to speak with an expert who has experience with eCommerce SEO to give you a good understanding of your stores SEO potential.
There are a lot of factors that go into deciding how much eCommerce SEO costs. More competitive niches will require additional work to get results and newer websites will also require more time and effort to build up their authority on Google. If you want to get an accurate cost of your eCommerce SEO project, it’s best to speak to an expert who can give you precise pricing after they look at your website and understand the challenges of your eCommerce niche.
Every eCommerce store is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of the eCommerce websites current health and that begins with an SEO audit. During this initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once the SEO audit and initial fixes are complete, the next phase is all about building up your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on the level of competition and maturity of your eCommerce business. After your website has built up a significant online presence and is easily found by customers on Google, the final phase is to defend your strong position by continuing SEO work and watching competitors closely. You’ll know if your eCommerce SEO is working because your website will be receiving lots more traffic from Google and your sales should be steadily increasing.
If you’re ready to grow your eCommerce business and increase sales, then why not schedule your FREE 30-minute eCommerce strategy session with us today. One of our in-house eCommerce experts will guide you in the right direction and help get you started with SEO for your online store.
This includes an assessment of your ecommerce business and a free consultation.
A growth-focused digital marketing agency in Melbourne, Australia.
