Delivering ‘results first’ eCommerce SEO services in Melbourne.
Ecommerce SEO comes with it’s own set of challenges versus your typical websites.
We’ve built successful SEO campaigns for dozens of eCommerce stores including both Shopify and WooCommerce and know exactly what it takes to rank you #1 on Google, get more traffic and sales conversions.
One thing that sets us apart from 99% of other SEO agencies is the fact we also own a successful eCommerce business and have an intimate understanding of how eCommerce works.
★ Ecommerce Case study
The challenge: ‘The Cello King’ was struggling to get any sales or traffic from their online eCommerce store.
They decided to partner with Engine Scout to help grow their business and within 3 months achieved the following results:
Online ‘organic’ visibility
Reduced ad spend
The solution: Using a combination of Google Ads, SEO and optimising their online store for conversions, their business experienced a 3X increase in monthly earnings within the first 3 months of working together.
How do your customers find your eCommerce business?
Yes, they might find you on Facebook or Instagram but…
9 times out of 10 people jump on their phone or computer and search for the products you sell on Google.
Here’s the crazy part….
Because they’re actively ‘searching’ for the items you sell, they’re in that ready-to-buy mode and if your store shows up when they’re searching, there’s a high chance they’ll buy from you.
And that’s why SEO is so valuable. It’s the secret sauce to getting your store found by ready-to-buy customers.
Not to mention…
80% of people skip the Google Ads you see at the top and go straight to the ‘organic (SEO) search results’. It’s because customers trust organic search more than Ads.
We’re an eCommerce agency that loves helping store owners succeed online.
We get you ranking at the top of Google to deliver targeted traffic that converts into sales for your online store.
If you’d like to have your inbox filled with sales notifications being generated on auto pilot then what are you waiting for?
Get your free 30-minute strategy session with us today.
At Engine Scout, we take a systematic approach to achieving real results for you. We’ve used this exact system over and over again for a wide range of eCommerce businesses including cosmetic stores, packaging supplies, large retailers and everything in between. We work with a range of eCommerce platforms including Shopify, Magento and WooCommerce.
Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your stores biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound clicks and sales around the clock.
Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.
eCommerce Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.
Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.
On-Page SEO Improvements: Improving on-page SEO sets your eCommerce website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting and shopping on your website.
Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies simply avoid due to it’s technical challenges. Our technical SEO work is one of the fundamental reasons we’re able to achieve world class results and create an online store that will produce for the long run.
Data Analysis, Benchmarking & Tracking: Before any eCommerce SEO campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics that are important for ranking (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable to the highest standards. Being 100% transparent about what we do allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.
Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence. Having a strategic content plan in place also casts a wider net for capturing more traffic and funnelling these visitors into happy customers.
Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are still stuck on old-fashioned techniques. Gone are the days of writing a 500 word blog post targeting a long-tail keyword and expecting it to rank. We work with you to create Content Assets which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We embark on a huge scaled search of the internet to build a list of high quality link targets perfect for your eCommerce store. Our link prospecting list serves as our pool to find valuable links we can quickly tap into to build up your online shops authority.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links from generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee many different strategies to do this as it yields the greatest results and targeted brand exposure for your store.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a ‘vote of confidence’ that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality, spammy websites.
User Experience Improvements (UX): As your campaign moves forward, we use your site traffic data to address any underlining issues that could be holding your website back from it’s full ranking potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your eCommerce site is what SEO is all about but what if the people visiting your store don’t like what they see? Pretty soon search engines will catch on and start favouring your competitors. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions sky high.
Traffic Quality Improvements: The majority of traffic visiting your online shop will depend on the keyword research and planning we did during the discovery phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO strategy.
Get your business found by customers on Google. This free (step-by-step) SEO checklist shows you how to do it when your budget is tight.
SEO doesn’t have to break the bank to be effective. We’ll quickly assess how competitive your niche is and quote you based on what it’ll take to get you the results you want.
We run our own successful eCommerce business and this has giving us a better understanding of eCommerce than 99% of other agencies. When you partner with us you’re partnering with real industry experts.
Forget 12-month contracts that lock you in to a terrible service you’ll later regret. Our clients stay with us because they want to, not because they have to. We offer flexible monthly contracts and work hard to keep you happy.
Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your website to appear at the top of search engines like Google for the products and services you sell. That way, when a potential customer search for your products or services online, they can easily find your business on the first page of Google.
44% of people start their online shopping journey with a Google search, according to nChannel. This statistic alone is reason enough to make sure you implement an SEO strategy for your eCommerce business. Yes, social media marketing and paid advertising are also important. But if you want to capture 44% of the market then you need to make sure your online store has a visible presence on Google whenever someone searches for the products you sell.
There’s no black and white answer to this question and if any SEO company or consultant guarantees results, you should run the other way. The truth is nobody has the secret solution because Google keeps it’s algorithm top secret. It’s best to speak with an expert who has experience with eCommerce SEO to give you a good understanding of your stores SEO potential.
There are a lot of factors that go into deciding how much eCommerce SEO costs. More competitive niches will require additional work to get results and newer websites will also require more time and effort to build up their authority on Google. If you want to get an accurate cost of your eCommerce SEO project, it’s best to speak to an expert who can give you precise pricing after they look at your website and understand the challenges of your eCommerce niche.
Every eCommerce store is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of the eCommerce websites current health and that begins with an SEO audit. During this initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once the SEO audit and initial fixes are complete, the next phase is all about building up your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on the level of competition and maturity of your eCommerce business. After your website has built up a significant online presence and is easily found by customers on Google, the final phase is to defend your strong position by continuing SEO work and watching competitors closely. You’ll know if your eCommerce SEO is working because your website will be receiving lots more traffic from Google and your sales should be steadily increasing.
If you’re ready to grow your eCommerce business and increase sales, then why not schedule your FREE 30-minute eCommerce strategy session with us today. One of our in-house eCommerce experts will guide you in the right direction and help get you started with SEO for your online store.
Ready to grow your eCommerce store?
Let’s have a chat today.