Melbourne Ecommerce SEO Company

Delivering bespoke eCommerce SEO solutions in Melbourne.

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What our Ecommerce specilists do

Ecommerce SEO comes with it’s own set of challenges versus a typical website.

We’ve built successful SEO campaigns for dozens of eCommerce stores both on Shopify and WooCommerce and know exactly what it takes to generate mores sales.

One thing that sets us apart for 99% of other agencies is that we also own and run a successful eCommerce stores ourselves and have an intimate understanding of eCommerce.

Ecommerce Case study

The Cello King

The challenge: ‘The Cello King’ was struggling to get any sales or traffic from their online eCommerce store. 

They decided to partner with Engine Scout to help grow their business and within 3 months achieved the following:

+279%

Online ‘organic’ visibility

+68%

Increased conversions

-44%

Reduced ad spend

The solution: Using a combination of Google Ads, SEO and optimising their online store for conversions, their business experienced a 3X increase in monthly earnings within the first 3 months of working together.

Would you like your inbox filled with sales?

Our eCommerce service is all about getting your store to show up on Google for the products you sell and optimising it for sales.

And the results?

Thousands of dollars of revenue being injected into your bank account.

Think about that for a second…

What would it feel like to have a successful eCommerce business that turns over 3+ million every year?

It would transform your life and the crazy thing is the eCommerce industry is only going from strength-to-strength as more shoppers are choosing online over traditional retail.

It’s the main reason you hear about so many retail businesses shutting up shop and closing down.

So if you’re ready to seriously grow your eCommerce business then schedule a free 30-minute strategy session with us today.

 

Why is SEO important?

How do your customers find your eCommerce business?

Yes, they might find you on Facebook or Instagram but… 

9 times out of 10 people jump on their phone or computer and search for the products you sell on Google.

Here’s the crazy part….

Because they’re actively ‘searching’ for the items you sell, they’re in that ready-to-buy mode and if your store shows up when they’re searching, theirs a high chance they’ll buy from you.

And that’s why SEO is so valuable. It’s the secret sauce to getting your store found by ready-to-buy customers.

Not to mention…

80% of people skip the Google Ads you see at the top and go straight to the ‘organic (SEO) search results’. It’s because customers trust organic search more than Ads.

our proven ecommerce system

At Engine Scout, our eCommerce ranking system takes a systematic approach to achieving real results for you. We’ve used this exact system over and over again for a wide range of eCommerce businesses and platforms including cosmetic stores, packaging supplies and everything in between. So whether your store is built on Shopify or WooCommerce, we know how to get you real results.

Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your stores biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound clicks and sales around the clock.

Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.

eCommerce Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.

Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.

On-Page SEO Improvements: Improving on-page SEO sets your eCommerce website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting and shopping on your website.

Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies simply avoid due to it’s technical challenges. Our technical SEO work is one of the fundamental reasons we’re able to achieve world class results and create an online store that will produce for the long run.

Data Analysis, Benchmarking & Tracking: Before any eCommerce SEO campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics that are important for ranking (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable to the highest standards. Being 100% transparent about what we do allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.

Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence. Having a strategic content plan in place also casts a wider net for capturing more traffic and funnelling these visitors into happy customers.

Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are still stuck on old-fashioned techniques. Gone are the days of writing a 500 word blog post targeting a long-tail keyword and expecting it to rank. We work with you to create Content Assets which are powerful pieces of content specifically designed for first page rankings.

Link Prospecting: We embark on a huge scaled search of the internet to build a list of high quality link targets perfect for your eCommerce store. Our link prospecting list serves as our pool to find valuable links we can quickly tap into to build up your online shops authority.

Outreach and Brand Exposure: Unlike most agencies, we don’t buy links from generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee many different strategies to do this as it yields the greatest results and targeted brand exposure for your store.

Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a ‘vote of confidence’ that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality, spammy websites.

User Experience Improvements (UX): As your campaign moves forward, we use your site traffic data to address any underlining issues that could be holding your website back from it’s full ranking potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.

Landing Page Optimisation: Driving targeted traffic to your eCommerce site is what SEO is all about but what if the people visiting your store don’t like what they see? Pretty soon search engines will catch on and start favouring your competitors. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions sky high.

Traffic Quality Improvements: The majority of traffic visiting your online shop will depend on the keyword research and planning we did during the discovery phase but things can always be further improved and optimised as more website data come through.

Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO strategy.

Download your Free D-I-Y SEO Checklist Today

Get your business found by customers on Google. This free (step-by-step) SEO checklist shows you how to do it when your budget is tight. 

Why work with us?

Flexible pricing

SEO doesn’t have to break the bank to be effective. We’ll quickly assess how competitive your niche is and quote you based on what it’ll take to get you the results you want.

Ecommerce Experts

We run our own successful eCommerce business and this has giving us a better understanding of eCommerce than 99% of other agencies. When you partner with us you’re partnering with real industry experts.

no lock-in contracts

Forget 12-month contracts that lock you in to a terrible service you’ll later regret. Our clients stay with us because they want to, not because they have to. We offer flexible monthly contracts and work hard to keep you happy.

FAQ’s

Working together means you’ll be on a month-to-month agreement and free to leave at anytime. Our clients stay with us because they want to, not because they have to.

Not at all, we’ve actually been told we’re a lot more competitive than most SEO agencies.

We take our SEO guarantee seriously and our reputation is everything to us so we’ll tell you before things get started whether we can get you phenomenal results, otherwise, we’ll advise you of a better alternative to help grow your business. 

Our agency prides itself on being completely transparent with you. You’ll have a direct access to your dedicated account manager as well as email support from the whole team. On top of that we’ll send you your detailed, easy to understand SEO report at the end of each month so you’re always aware of how things are going..

No, our pricing is set and we don’t have any hidden fees or lock you into a contract you can’t get out of.

Our ability to successfully work across a wide range of industries is something we’re extremely proud of, whether you’re relatively new of you’re an established company we know how to deliver the results you expect. That said, we consider ourselves experts at eCommerce SEO having worked on dozens of campaigns with fantastic results.

We’re equally versed in SEO for lead generation and eCommerce.

We don’t take a set-and-forget approach so expect to receive regular updates from us on top of your monthly campaign report.

Unlike most agencies, we customise your SEO campaign to overcome the specific challenges preventing you from ranking. Putting you in a cookie-cutter style box like everyone else will only slow down progress and prevent us from delivering our world class SEO service.

If you’re ready to grow your business and increase your profits then book your FREE 30-minute strategy session with us today (valued at $1,170) to find out if your website will benefit from SEO and to calculate the money return you can expect.

Our Expert eCommerce SEO company is based in the beautiful city of Melbourne, Australia

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Ready to grow your eCommerce store?

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