Melbourne Ecommerce SEO Specialists

Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your stores biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound clicks and sales around the clock.

Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.

eCommerce Website Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.

Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.

On-Page SEO Improvements: Improving on-page SEO sets your eCommerce website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting and shopping on your website.

Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies simply avoid due to it’s technical challenges. Our technical SEO work is one of the fundamental reasons we’re able to achieve world class results and create an online store that will produce for the long run.

Data Analysis, Benchmarking & Tracking: Before any eCommerce SEO campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics that are important for ranking (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable to the highest standards. Being 100% transparent about what we do allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.

Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence. Having a strategic content plan in place also casts a wider net for capturing more traffic and funnelling these visitors into happy customers.

Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are still stuck on old-fashioned techniques. Gone are the days of writing a 500 word blog post targeting a long-tail keyword and expecting it to rank. We work with you to create Content Assets which are powerful pieces of content specifically designed for first page rankings.

Link Prospecting: We embark on a huge scaled search of the internet to build a list of high quality link targets perfect for your eCommerce store. Our link prospecting list serves as our pool to find valuable links we can quickly tap into to build up your online shops authority.

Outreach and Brand Exposure: Unlike most agencies, we don’t buy links from generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee many different strategies to do this as it yields the greatest results and targeted brand exposure for your store.

Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a ‘vote of confidence’ that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality, spammy websites.

User Experience Improvements (UX): As your campaign moves forward, we use your site traffic data to address any underlining issues that could be holding your website back from it’s full ranking potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.

Landing Page Optimisation: Driving targeted traffic to your eCommerce site is what SEO is all about but what if the people visiting your store don’t like what they see? Pretty soon search engines will catch on and start favouring your competitors. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions sky high.

Traffic Quality Improvements: The majority of traffic visiting your online shop will depend on the keyword research and planning we did during the discovery phase but things can always be further improved and optimised as more website data come through.

Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO strategy.