Delivering ‘results first’ eCommerce SEO services.
Let us teardown your ecommerce store today.
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Plan Paper generated 2500% more online sales with Engine Scout
Sapphire recovered 90% of their organic traffic & sales with Engine Scout
The Cello King generated 646% more online sales with Engine Scout
Engine Scout know ecommerce better than your average agency, we’ve built our own successful ecommerce business from scratch.
What started off as a test project for learning and practising the latest ecommerce marketing strategies, grew into a passion (and a real business).
We have learned what makes a difference with tested ecommerce SEO strategies and understand how that connects with social marketing, paid ads and conversion rate optimisation.
Working in ecommerce has given us a strategic advantage over our competitors and it’s the main reason we’re so damned good at ecommerce SEO — we love it.
Our approach os holistic and we look at all ranking factors from technical issues, keyword foundations, content marketing, on-page SEO and backlinks.
If you’re looking for an Australian eCommerce marketing partner to cut through the noise we can help you:
How do your customers find your eCommerce business?
Yes, they might find you on Facebook or Instagram but…
9 times out of 10 people jump on their phone or computer and search for the products you sell online.
Here’s where it gets interesting…
Because people are actively ‘searching’ for the items you sell, they’re in that ready-to-buy mode and if your store shows up when they’re searching, there’s a high chance they’ll buy from you.
And that’s why SEO is so valuable. It’s the secret sauce to getting your store found by ready-to-buy customers.
Not to mention…
80% of people skip the Google Ads you see at the top and go straight to the ‘organic (SEO) search results’. It’s because customers trust organic search more than Ads.
We’re an eCommerce SEO agency that loves helping store owners succeed online.
We get you ranking at the top of Google to deliver targeted, organic traffic that converts into sales for your online store.
If you’d like to have your inbox filled with sales notifications being generated on auto pilot then what are you waiting for?
Get your free 30-minute strategy session with us today.
Engine Scout is an eCommerce SEO company that takes a systematic approach to achieve real results for you. We’ve used this exact system over and over again for a wide range of eCommerce businesses including cosmetic stores, packaging supplies, large retailers and everything in between. We work with a range of eCommerce platforms including Shopify, Magento and WooCommerce checkout.
Online Market Analysis: For us to deliver consistent and predictable SEO results for your eCommerce store, it’s critical we understand how you operate within the overall market eco-system. We analyse your websites biggest challenges, your target customers and the typical sales process. Early stage planning enables us to fast-track your SEO results to deliver inbound organic traffic, clicks and sales around the clock.
Competitor Landscape: We carefully analyse your biggest competitors online to understand their strengths and tactics for acquiring customers. We then put together a detailed plan to beat them. Having a deep understanding on how your competitors are generating clicks and sales allows us to gain the upper hand and win.
eCommerce Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai, for starters it won’t fit, and there’s no way it’ll perform at the level required to dominate. Our website quality audit carefully reviews your eCommerce store and gives us a deep understanding of your sites health. Using this information we’re able to build out a clear road map to quickly fix any issues that are holding your site back from ranking.
Keyword Research & Mapping: Arguably the most critical step when beginning any new eCommerce SEO campaign is keyword research. Keyword research can be the difference between success and failure for your online store so it’s important to get this right. We take a data first approach to identifying ‘money keywords’ with strong buyer intent that will deliver the leads and sales you expect. During this phase we also map each keyword to the correct pages on your site and identify any potential keyword gaps to fill.
Shopify SEO has a unique set of chllenges to overcome, we not only love this platform but understand it’s mechanics deeply.
A trusted warhorse with a reputation for being one of the top ecommerce platforms.
One of the most populare and underated ecommerce solutions built by WordPress.
Everyone knows the great feeling you get when you land your first high-quality backlink. Unfortunately, when it comes
Do you want to create an effective SEO strategy that works? This step-by-step guide walks you through everything
Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your website to appear at the top of search engines like Google for the products and services you sell. That way, when a potential customer search for your products or services online, they can easily find your business on the first page of Google.
44% of people start their online shopping journey with a Google search, according to nChannel. This statistic alone is reason enough to make sure you implement an SEO strategy for your eCommerce business. Yes, social media marketing and paid advertising are also important. But if you want to capture 44% of the market then you need to make sure your online store has a visible presence on Google whenever someone searches for the products you sell.
There’s no black and white answer to this question and if any SEO company or consultant guarantees results, you should run the other way. The truth is nobody has the secret solution because Google keeps it’s algorithm top secret. It’s best to speak with an expert who has experience with eCommerce SEO to give you a good understanding of your stores SEO potential.
There are a lot of factors that go into deciding how much eCommerce SEO costs. More competitive niches will require additional work to get results and newer websites will also require more time and effort to build up their authority on Google. If you want to get an accurate cost of your eCommerce SEO project, it’s best to speak to an expert who can give you precise pricing after they look at your website and understand the challenges of your eCommerce niche.
Every eCommerce store is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of the eCommerce websites current health and that begins with an SEO audit. During this initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once the SEO audit and initial fixes are complete, the next phase is all about building up your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on the level of competition and maturity of your eCommerce business. After your website has built up a significant online presence and is easily found by customers on Google, the final phase is to defend your strong position by continuing SEO work and watching competitors closely. You’ll know if your eCommerce SEO is working because your website will be receiving lots more traffic from Google and your sales should be steadily increasing.
If you’re ready to grow your eCommerce business and increase sales, then why not schedule your FREE 30-minute eCommerce strategy session with us today. One of our in-house eCommerce experts will guide you in the right direction and help get you started with SEO for your online store.
This includes an assessment of your eCommerce business and a free consultation.