Shopify is one of the best ecommerce platforms for creating an online store. However, if you want your store to get found by customers, you need a well planned digital marketing strategy with specific goals.
A Shopify search engine optimisation (SEO) expert will help you get more traffic and drive sales for your shop.
If you’re running an ecommerce business (big or small) and are looking to hire a Shopify SEO company then there’s an important question to be asked:
How do you choose the right person or company for the job?
Here are 6 top qualities to look for in a Shopify SEO expert.
There are more than 200 hundred ranking factors used by Google, which means many little things add up to the bigger picture of doing SEO successfully. Therefore, you want to hire someone with years of experience because there’s a high chance they know what works and what doesn’t to get good results.
An ecommerce SEO expert with many years of experience will be able to look at your website and know what to do to increase search engine traffic. The less experienced SEO will try different strategies to see what works, taking more time and having less impact on traffic growth.
There are so many aspects to ecommerce digital marketing from email & SMS, social media, CRO, Design, PPC & Content marketing that a great SEO needs to understand all of them and how they work together to drive growth. Working on SEO without considering these other critical marketing channels is a mistake and leads to short-sighted decisions that can negatively impact your store’s growth.
A good Shopify SEO expert offers more than just SEO. They understand ecommerce marketing deeply and will be able to show you how conversion rate optimisation, design, paid ads & SEO all work together to build a holistic growth marketing engine.
The focus of any ecommerce SEO strategy should be to accomplish a measurable goal of increasing your bottom line, not to achieve a certain keyword rank.
When hiring a Shopify SEO expert you should ask to see testimonials on other clients they helped succeed. Also have a look at their recent case studies on their website to learn more about the results they can achieve. If you can’t find any case studies or they’re not willing to share any references then start looking for another option!
You want to partner with a Shopify agency that has experience managing and optimising successful stores.
SEO shouldn’t be your biggest business expense but it’s definitely not going to be your cheapest either.
Pricing will vary depending on the quality of work. A cheap SEO expert will save you money in the short term but there’s a much higher risk they won’t deliver results due to lack of experience or not fulfilling services because they have undercharged. The result will be your traffic and sales don’t go up and hurt your growth in the long term.
You want to make sure you’re getting valuable services for a good price and one of the best ways to find out is by asking them for a detailed service proposal that lists out all the items they’re charging you for. During the proposal discussions, it should be clear to you what you’re getting for the price, if you’re unclear then this could be a signal that the SEO company may cut corners and not deliver the results you want.
Good communication skills are one of the most important factors to consider when choosing a Shopify SEO expert. Make sure you test them on their communication skills via email and phone to make sure you’re happy with their response rate and how well they can explain complex ideas. The SEO you hire should be able to explain complex ideas about your online store in a way that you and your team understand.
Don’t forget to ask them about their reporting methods and how they will present results to you. Unfortunately, you may find that they send you an auto-generated report that leaves you with more questions than answers!
Every Shopify SEO expert will have their differences and specialties. Ask them what makes them different to see if it aligns with your strategy and needs. For example, large SEO companies may be less agile while a smaller agency may offer more flexibility and bespoke solutions. Additionally, some SEOs are stronger in particular areas like content marketing or fixing large technical SEO issues holding your site back.
Chances are you’re considering at least 2-3 different experts so be sure to ask them each “What makes them different?” At Engine Scout, we run our own ecommerce store which has given us a competitive advantage in understanding what matters to ecommerce businesses. As a result, we can test what’s working in terms of traffic growth and conversion rate to deliver exceptional results for our clients.
Ultimately, the SEO expert should understand and put your needs first. They should be able to fit into your culture and act as a valuable extension of your business.
Choosing a Shopify SEO expert isn’t hard when you know what things to look out for. However, as you learn more about Shopify SEO, you may question whether you need to hire someone or do it yourself.
Partnering with a Shopify SEO expert will save you time, and remove the guesswork and frustration of not seeing any results while your competitors continue to grow.
The focus of SEO isn’t to grow traffic to your store, it’s about delivering more conversions to increase your shop’s revenue.
We run our own successful eCommerce business which gives us a better understanding of eCommerce than 99% of other agencies. So when you partner with us you’re partnering with real industry experts.
Engine Scout is a specialist ecommerce marketing agency that understands the nuances of ecommerce marketing versus other websites. In addition to Shopify SEO, we also specialise and understand all other aspects of ecommerce marketing.
While Shopify is one of the most accessible eCommerce platforms to navigate, Shopify SEO comes with its own set of unique challenges.
We’ve crafted dozens of successful eCommerce SEO campaigns for Shopify stores and know the right SEO strategy to get your eCommerce website ranking #1 on Google for the most important keywords.
Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your website to appear at the top of search engines like Google for the products and services you sell. That way, when a potential customer search for your products or services online, they can easily find your business on the first page of Google.
44% of people start their online shopping journey with a Google search. This statistic alone is reason enough to make sure you implement an SEO strategy for your Shopify store. Yes, social media marketing and paid advertising are also important. But if you want to capture 44% of the market then you need to make sure your online store has a visible presence on Google whenever someone searches for the products you sell.
There’s no black and white answer to this question and if any SEO company or consultant guarantees results, you should run the other way. The truth is nobody has the answers because Google keeps it’s algorithm top secret to prevent people from gaming it’s system. That said, invested years practicing our SEO craft and have the expertise and experience to deliver powerful results for your Shopify store.
There are a lot of factors that go into deciding how much Shopify SEO costs. More competitive industries will require additional work to get great results and newer websites will also need more time and effort to build up their authority on Google. If you would like an accurate cost of your Shopify SEO project, it’s best to speak to an expert who can give you precise pricing after they look at your website and understand the challenges you face.
Every eCommerce store is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of the eCommerce websites current health and that begins with an SEO audit. During this initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once the SEO audit and initial fixes are complete, the next phase is all about building up your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on the level of competition and maturity of your eCommerce business. After your website has built up a significant online presence and is easily found by customers on Google, the final phase is to defend your strong position by continuing SEO work and watching competitors closely. You’ll know if your eCommerce SEO is working because your website will be receiving lots more traffic from Google and your sales should be steadily increasing.
If you’re ready to grow your eCommerce business and increase sales, then why not schedule your FREE 30-minute eCommerce strategy session with us today. One of our in-house eCommerce experts will guide you in the right direction and help get you started with SEO for your online store.
This includes an assessment of your ecommerce business and a free consultation.