Australia's Top Shopify SEO Agency

Attract more customers with our Shopify SEO services.

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What Our Clients Say

Engine Scout were able to quickly identify sources of poor performance in our campaign and provided detailed guidance on how we can 10x our Facebook Ads ROI. I highly recommend talking to him if you want to improve your results via Facebook ads."
Nathan Murphy
Engine Scout are the best paid social media team I've worked with. They have a deep understanding of how Facebook works and what makes a campaign successful. I was able to increase conversions and lower CPA significantly within the first few days of working with them.
David Bell
Co Founder, Previsible
Jonathan is a pro. You can clearly see that after spending just 30 seconds with him. He is able to identify and clearly explain the issues on your website that are hurting your conversion rates, no fluff, he knows what you should be focusing on first and has no problems telling you.
Reggie Black
CEO, Better Way Health
profit-focused SEO results

How We Get Your Shopify Store to the Top Of Google

Shopify SEO is one of the most profitable marketing channels for growing your business.

Unlike paid ads which cost you money with each click. SEO or organic traffic reduces your customer acquisition costs as you don’t pay for the click and can generate higher profit margins.

In today’s competitive landscape, ecommerce SEO has become more important then ever for the long term success of many ecommerce businesses.

Our advice to clients has always been 50% focus on organic traffic sales (SEO) and 50% from paid sources like Facebook Ads & Google Ads.

At Engine Scout, we know what works and have tested our ecommerce SEO strategies with amazing outcomes.

Higher Rankings in 30 days

We’ve run hundreds of Shopify SEO campaigns and have a proven formula for delivering successful results. In the first 30 days of working together, you’ll see improved keyword rankings and increased organic traffic.

Engine Scout is a specialist ecommerce marketing agency with an SEO strategy designed for ecommerce websites.

By focusing on the 5 key ecommerce views:

  • Home page
  • Collection pages
  • Sub-collections
  • Product pages
  • Blog content

We’re able to target low-hanging fruit opportunities first to drive immediate results. 

Our team of Shopify SEO experts also leverage advanced tactics by combining SEO with content marketing around seasonal events, unique offers and engaging blog topics to differentiate your brand from competitors and earn powerful backlinks.

Australia's Top Shopify SEO Agency

Engine Scout is a team of professional Shopify SEO experts and creative content specialists who work with various ecommerce brands to help them grow their organic traffic and sales.

Our Shopify SEO services include:

  1. SEO Strategy.
  2. On-Page SEO.
  3. Keyword Research & Intent optimisation.
  4. Conversion rate optimisation.
  5. Off-Page SEO (link building)
  6. Technical SEO corrections
  7. SEO Website Migrations

Full Service Shopify SEO

Ecommerce Owners

We run our own successful eCommerce business which has given us a great understanding of eCommerce SEO. 99% of other agencies do not run their own ecommerce business. When you partner with us you’re partnering with real industry experts.

Revenue Focused

Engine Scout works with a wide range of ecommerce stores. We know how important it is to drive sales from organic traffic and focus on optimising the key pages that drive revenue. While increasing traffic is also important we want to be attracting traffic that converts.

No Lock-In Contracts

Our clients stay with us because they want to, not because they have to. Forget 12-month contracts that lock you into a terrible service. We offer flexible monthly contracts to derisk your SEO investment and give you the flexibility you need to grow your ecommerce business.

Results Based

More sales and higher revenues while maintaining your bottom line is everything to ecommerce growth. That’s why our SEO services are measured against your growth goals. We build you an SEO strategy that focuses on increasing sales and profits.


We believe SEO & CRO are married together. SEO brings in the traffic and CRO helps convert that traffic into more sales. Improving your website’s conversion rate and customer experience helps to increase sales and complement your SEO.

Technical SEO

Have you ever felt like Google hates your website and you’re unsure why? It’s most likely a technical SEO issue which is extremely common on Shopify stores. Our team will conduct a detailed tech SEO audit service and unlock new growth by cleaning up hidden SEO issues holding you back.

Chat with a Shopify SEO Expert.

Drop us a line and one of our ecommerce SEO strategists will arrange a short strategy call to discuss your business.

6 Best Practices For Choosing A Shopify SEO Expert

Shopify is one of the best ecommerce platforms for creating an online store. However, if you want your store to get found by customers, you need a well-planned ecommerce growth strategy measured against specific goals (profit).

A Shopify search engine optimisation (SEO) expert will help you get more traffic and drive sales for your shop.

How to choose the right Shopify SEO expert

If you’re running an ecommerce business (big or small) and are looking to hire a Shopify SEO company then there’s an important question to be asked:

How do you choose the right person or company for the job?

Here are 6 top qualities to look for in a Shopify SEO expert.

1. Years of Ecommerce SEO Experience

There are more than 200 hundred ranking factors used by Google, which means many little things add up to the bigger picture of doing SEO successfully. Therefore, you want to hire someone with years of experience because there’s a high chance they know what works and what doesn’t to get good results.

An ecommerce SEO expert with many years of experience will be able to look at your website and know what to do to increase search engine traffic. The less experienced SEO will try different strategies to see what works, taking more time and having less impact on traffic growth.

2. Experts at Ecommerce Digital Marketing

There are so many aspects to ecommerce digital marketing, from email & SMS, Facebook Advertising, CRO, Design, PPC & Content marketing that a great SEO needs to understand all of them and how they work together to drive growth. Working on SEO without considering these other critical marketing channels is a mistake and leads to short-sighted decisions that can negatively impact your store’s growth.

A good Shopify SEO expert offers more than just SEO. They understand ecommerce marketing deeply and will be able to show you how conversion rate optimisation, design, paid ads & SEO all work together to build a holistic growth marketing engine.

The focus of any ecommerce SEO strategy should be to accomplish a measurable goal of increasing your bottom line, not to achieve a certain keyword rank.

3. A Proven Track Record

When hiring a Shopify SEO expert you should ask to see testimonials on other clients they helped succeed. Also have a look at their recent case studies on their website to learn more about the results they can achieve. If you can’t find any case studies or they’re not willing to share any references then start looking for another option!

You want to partner with a Shopify agency that has experience managing and optimising successful stores.

4. Transparent Pricing

SEO shouldn’t be your biggest business expense but it’s definitely not going to be your cheapest either.

Pricing will vary depending on the quality of work. A cheap SEO expert will save you money in the short term but there’s a much higher risk they won’t deliver results due to lack of experience or not fulfilling services because they have undercharged. The result will be your traffic and sales don’t go up and hurt your growth in the long term.

You want to make sure you’re getting valuable services for a good price and one of the best ways to find out is by asking them for a detailed service proposal that lists out all the items they’re charging you for. During the proposal discussions, it should be clear to you what you’re getting for the price, if you’re unclear then this could be a signal that the SEO company may cut corners and not deliver the results you want.

5. Excellent communication skills

Good communication skills are one of the most important factors to consider when choosing a Shopify SEO expert. Make sure you test them on their communication skills via email and phone to make sure you’re happy with their response rate and how well they can explain complex ideas. The SEO you hire should be able to explain complex ideas about your online store in a way that you and your team understand.

Don’t forget to ask them about their reporting methods and how they will present results to you. Unfortunately, you may find that they send you an auto-generated report that leaves you with more questions than answers!

6. They Offer Something Different

Every Shopify SEO expert will have their differences and specialties. Ask them what makes them different to see if it aligns with your strategy and needs. For example, large SEO companies may be less agile, while smaller agencies may offer more flexibility and bespoke solutions. Additionally, some SEOs are stronger in particular areas like content marketing or performing large technical SEO audits to fix underlying issues on your website.

Chances are you’re considering at least 2-3 different experts so be sure to ask them each “What makes them different?” At Engine Scout, we run our own ecommerce store which has given us a competitive advantage in understanding what matters to ecommerce businesses. As a result, we can test what’s working in terms of traffic growth and conversion rate to deliver exceptional results for our clients.

Ultimately, the SEO expert should understand and put your needs first. They should be able to fit into your culture and act as a valuable extension of your business.

Are You Ready To Choose A Shopify SEO expert?

Choosing a Shopify SEO expert isn’t hard when you know what things to look out for. However, as you learn more about Shopify SEO, you may question whether you need to hire someone or do it yourself.

Partnering with a Shopify SEO expert will save you time, and remove the guesswork and frustration of not seeing any results while your competitors continue to grow.

Chat with a Shopify SEO Expert.

Drop us a line and one of our ecommerce SEO strategists will arrange a short strategy call to discuss your business.

Common Shopify SEO Questions

Shopify Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your Shopify website to appear at the top of search engines like Google for the products you sell. That way, when a potential customer searches for your products or services online, they can easily find your ecommerce store at the top of Google.

44% of people start their online shopping journey with a Google search. This statistic alone is reason enough to make sure you implement an SEO strategy for your Shopify store. Yes, social media marketing and paid advertising are also important. But if you want to capture 44% of the market then you need to make sure your online store has a visible presence on Google whenever someone searches for the products you sell.

There’s no black and white answer to this question and if any SEO company or consultant guarantees results, you should run the other way. The truth is nobody has the answers because Google keeps it’s algorithm top secret to prevent people from gaming it’s system. That said, invested years practicing our SEO craft and have the expertise and experience to deliver powerful results for your Shopify store.

There are a lot of factors that go into deciding how much Shopify SEO costs. More competitive industries will require additional work to get great results and newer websites will also need more time and effort to build up their authority on Google. If you would like an accurate cost of your Shopify SEO project, it’s best to speak to an expert who can give you precise pricing after they look at your website and understand the challenges you face.

Every eCommerce store is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of the eCommerce websites current health and that begins with an SEO audit. During this initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once the SEO audit and initial fixes are complete, the next phase is all about building up your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on the level of competition and maturity of your eCommerce business. After your website has built up a significant online presence and is easily found by customers on Google, the final phase is to defend your strong position by continuing SEO work and watching competitors closely. You’ll know if your eCommerce SEO is working because your website will be receiving lots more traffic from Google and your sales should be steadily increasing.

If you’re ready to grow your eCommerce business and increase sales, then why not schedule your FREE 30-minute eCommerce strategy session with us today. One of our in-house eCommerce experts will guide you in the right direction and help get you started with SEO for your online store.