SEO-Focused Content Case Study: Youth Lab

Youth Labs are one of Australia’s leading cosmetic clinics forth both men and women. They offer a wide range of beauty enhancement services to improve aesthetic confidence.

Industry: Beauty

What Engine Scout Did: SEO & Content Marketing to increase brand awareness, traffic & sales enquiries from their website.

One of our KPIs was to rank for competitive local suburb keywords which Engine Scout achieved.

Youth Labs Online Growth Goals

Youth Lab wanted to increase online traffic to their website, outrank the competition and rank for a new clinic location in Joondalup.

Engine Scout put together an advanced SEO strategy that included a new approach to their content marketing for both top and bottom funnel keywords and suggested technical SEO modifications to optimise search engine results and increase conversion rates. 

Our SEO-focused Content Process

No online marketing campaign is the same but to ensure consistency, our SEO & content marketing services are broken down into the following 4 phases:

  1. Content Ideation
  2. Content Creation
  3. Content Optimisation
  4. Content Promotion

All 4 phases a critically important to increase organic traffic and achieve higher rankings on Google. Our team follow a proven content marketing process to ensure campaign results and success.

The Results

Within 6 months of working with Youth Lab we had achieved some incredible results including ranking on the 1st page of Google for their Joondalup keywords & had doubled their website traffic for important keywords across the top, mid & bottom of their marketing funnel.

  • Doubled Organic Traffic in 6 months
  • Ranking for both top, mid & bottom funnel keywords
  • Ranking on the 1st page for important ‘suburb’ modifier keywords.

These great results would not have been possible without our SEO services and content marketing strategy.

Ready to become our next successful case study?

Book a free consultation with us today.