Local SEO Melbourne

Everything you need to know about local SEO services in Melbourne.

what is Local SEO marketing?

Local SEO marketing is the process of getting your business to show up at the top of Google whenever a customer searches for products and services you sell.

For example: Let’s say you run a Dental clinic in your local area. Local SEO would make sure your Dental practice shows up on Google whenever someone within a 10 km radius around your clinic searches for a Dentist on Google.

Why is Local SEO important?

Local SEO is important for 2 reasons:

Reason #1: Whenever a customer is looking for a product or service you offer, how do they find you? 9 times out of 10 they jump on their computer or phone and search for it using Google and if your website doesn’t show up at the top then you just missed out on a sale.

Reason #2: 80% of people ignore the Google Ads you see at the top of Google and go straight to the ‘organic SEO results’ because they trust these organic results more than the Ads.

Local SEO Best Practices

1. Set up & Optimise Your Google My Business (GMB) Listing

Google My Business (GMB) is a free directory provided by Google. Having a GMB listing properly set-up is a critical success factor for local SEO. GMB listings are what will make your local business show up on Google maps and are what customers will see when they’re looking for your products or services.

So make sure your GMB profile is 100% filled out with the correct information about your business and make sure you have a strategy in place to collect customer reviews.

We can help you set up and optimise your GMB listing or you can set it up yourself by visiting the Google My Business website found here.

2. Write unique Titles, Descriptions & Content on Your Website

A major component to local SEO is making sure your website has unique content that’s written for your target customers. A lot of businesses make the mistake of trying to optimise their on-page content for Google and it hurts their conversion rate.

When writing content for you local website make sure it is unique, helpful for your customers and written in a way that’s easy to understand.

Here’s a list of the locations on your website we’re you’ll want to make sure you have created unique content:

  • Page title tags
  • Meta descriptions
  • Landing pages
  • Image alt text
  • Heading tags

General rule of thumb: Any page on your website should have mostly unique content that’s created for your customers.

3. Build links to your Local website

If you want your local business to appear #1 on Google then you have to build backlinks.

A backlink is when another website ‘links’ back to your website and it’s one of the fundamental aspects of any successful SEO campaign.

A lot of local SEO companies will offer to build backlinks but they’re often missing an important step…

You see, building backlinks is no longer about how many you can get, it’s all about building high quality backlinks that point back to your website. 

Bottom line…

If you’re not building high quality links back to your local website then you won’t appear on the first page of Google.

If you need help then our SEO services provide high quality link building to ensure your business appears on top.

4. Optimise Your Website for Speed

Having a fast loading website is critical if you want to improve your local SEO. Your customers won’t sit around and wait for a slow loading site so make sure your website loads quickly.

If your website takes more than 2-3 seconds to load then you need to work on making it faster. 

Here are some quick tips to optimise your website for speed:

  • Test how fast your website is using Google page speed insights.
  •  9 times out of 10 the culprit behind a slow loading website is large images so you’ll need to work on reducing the size of images on your website.

5. Track Your SEO results

You’ve put a lot of time and effort into growing your websites online presence so it’s important to make sure the hard work going into local SEO is paying off.

The best way to track your return on investment of local SEO is to have Google analytics properly installed on your website. That way you can see the improvements in traffic and identify how customers are finding your business online.

If you see that organic traffic is improving (like in the image above) then you know that your local SEO strategy is paying off.

But…if you notice traffic is going down or staying the same then it’s probably time to re-evaluate and adjust your local SEO strategy or fire that dodgy SEO company you hired!

Need help with local sEO in Melbourne?

Engine Scout is a professional SEO agency that cares about your success.

If you’re looking for a fresh approach that delivers real results, let’s have a chat today.

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