Local SEO Agency Melbourne

Because you need a partner who makes you money with local SEO.

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Local SEO Case Study

2X Increase in targeted organic traffic for Australian cosmetic clinic.

YouthLab is one of Australia’s top cosmetic clinics providing a range of cosmetic treatments designed to enhance the aesthetic confidence of their clients.

The Challenge: Provide and implement an SEO strategy to increase brand awareness, organic traffic & sales enquiries through their website.

The Results:

  • Doubled Organic Traffic in 6 months
  • Ranking on the 1st page for important ‘suburb’ modifier keywords.
  • Outranked their competitors and achieved #1 spot on Google for hyper-competitive, service-related search terms including ‘lip fillers’, ‘botox brow lift’ & ‘dermal fillers’ to name a few.

What Our Clients Are Saying...

We've been working with Engine Scout for 3 years now and the leads and new customer enquiries have been coming in consistently throughout that time. We're very happy with Engine Scout's service and how quickly they respond to any questions we have. Thank you!
Mary Bacon
Owner, Metro Office Fitouts
Key Administration Solutions have been working with Engine Scout for a while now and we have really noticed an increase in customer enquiries from Google and they are the right type of customer! We love the work they do, what a great team! Thanks guys
Carol-Anne Brook
Director, Key Administration Solutions
Engine Scout have been amazing with helping me to grow my business. I needed their help increasing my stores visibility online and since working with them, my store sales have easily doubled over the past 12 months and its growing bigger every month. Super happy with these guys and love that they make everything easy.
Julie Bryan
Owner, Sapphire Make up & Hair
Jonathan is a pro. You can clearly see that after spending just 30 seconds with him. He is able to identify and clearly explain the issues on your website that are hurting your conversion rates, no fluff, he knows what you should be focusing on first and has no problems telling you.
Reggie Black
CEO, Better Way Health

See Our Client Wins

Local SEO

Youth Lab doubled its traffic in 6 months and rank for hyper-competitive keywords.


MachShip doubled their organic traffic & leads with our SEO services.

Ecommerce SEO

Plan Paper generated 2500% more online sales with Engine Scout.

How We Get You To The Top Of Google

After years of practice and hundreds of hours testing every SEO strategy known to mankind. Engine Scout has developed an effective process that delivers the highest quality SEO services to power your website rankings and put your business on the map.

Doing what it takes to get results:

Within 30 days of working with us
, you’ll already see organic traffic growth and higher rankings.

Top Local SEO Experts in Melbourne

Our local SEO services are centred on making you money and dominating your space.

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On-page SEO Content

Capturing customers & Google’s attention.

The words on your website matter when it comes to capturing customer’s and Google’s attention. We make sure your website is primed with web copy that sells.

Google Business Profiles

Generate more leads for your local business.

The top 3 businesses on Google get the most leads. Our team will optimise your Google business listings to give you the visibility you need to grow your business.

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Building Backlinks

Get real results with a bullet-proof backlink profile.

Backlinks are still the #1 ranking factor Google uses to rank. If your website doesn’t have a strong backlink profile then it won’t rank, it’s that simple.

Technical SEO

Unlock hidden growth opportunities.

Our technical SEO audits identify hidden issues holding your website back. We then quickly fix any technical SEO wrongs and make them right.

Local SEO: A Full Service Approach

1. Immediate Actions

Your campaign begins with an immediate action audit (IAA). We go over your website with a fine-tooth comb to identify and fix hidden issues holding your site back. 

2. Dedicated Project Management

You’ll have one of our project managers assigned to your campaign to ensure work is completed as per the plan and in a timely fashion. Together, you’ll set KPIs tied to your business goals.

3. Consistent Communication

SEO is an investment in your company’s future success. We take this seriously and know how important it is to give you the best SEO advice and support throughout the campaign. You’ll have regular communication with our team to keep you informed and updated on the latest progress.

4. Regular Performance Reviews

We build you a custom dashboard for monthly reviews on the metrics that matter most: traffic growth, keyword rankings, and conversions. Every quarter we’ll meet to review performance and discuss ideas for future growth.

What Is Local SEO?

Local SEO is a process of ranking your website at the top of search engines including Google, Bing & Duck Duck Go. You can think of local SEO as a powerful lead-generating tool for attracting new customers in the Melbourne suburbs your business serves. Usually, the top 3 spots on Google get the most leads as people don’t scroll past the first page of search engines.

Local SEO in Melbourne is one of the best digital marketing strategies and it’s an important part getting more sales for your business. When combined with Google Ads, content marketing and conversion rate optimisation, it can deliver great results to your website and business. 

If you’re building a long term business, focusing on local SEO is more important than ever before. Stay away from quick spammy techniques, or anyone selling service under $500 as it can damage your success. Our team can help guide you through the maze of SEO strategies and help you scale your local business. 

Local seo Melbourne

3 most important local SEO Melbourne success factors

Local SEO Melbourne services that drive leads and sales to your website using the following 3 success factors:

1. Authority

Google knows and trusts sites that have an established brand and powerful backlink profile. One of the keys to local SEO success by earning high quality backlinks that point back to your website.

2. Proximity

The location of your Google Business Profile (GBP) profile is another local search signal that Google considers. A detailed GBP profile covering your business and the services you offer is critical.

3. Relevancy

Relevancy or local relevance is another strong signal that lets Google know your business deserves to rank and the types of services you offer. If people are visiting your site and looking for a specific service then your website needs to showcase that service in a way that makes them contact you.

Our SEO Technology Stack

World Class Local SEO Strategies

Map Packs

Our team of experts will optimise your Google Business Profile (GBP) for maximum visibility on Google maps. Your profile will be optimised to rank #1 and beat down your toughest competitors.

Link Building

We craft a winning strategy and utilise internal links and optimised anchor texts to help surface your most important pages. Internal linking or ‘page sculpting’ as we call it helps maximise the value of every backlink.

SEO Migrations

SEO migrations are often complex and can result in dramatic website traffic losses. Engine Scout can partner with your web development team or manage the entire migration process on your behalf. Don’t risk your most important lead source to a botched migration.


SEO presents a great opportunity to improve the website’s conversion rate and user experience (UX) which drives higher converting landing pages and increased sales across the website. Being CRO specialists, we can recommend the optimal site structure & CRO best practices for added value to your SEO campaign. 


Say goodbye to generic monthly SEO reports that offer no valuable insights. We build you a custom growth dashboard that ties directly back to revenue generated by our SEO service. You no longer have to guess if the SEO agency you hired is actually generating results! 

Technical SEO

Engine Scout works on campaigns big and small. We quickly uncover Technical SEO issues holding your local website back from growing. Our team have the ideas, experience and technical SEO expertise to deliver exceptional SEO results for you.

Arrange a Strategy Call with Us

Drop us a line and one of our SEO strategists will arrange a short strategy call to discuss your business.

Rank #1 On Google

Measurable Results

Our service goes beyond ‘more traffic’. Instead, we focus on getting you leads & sales by targeting valuable keywords that deliver more enquiries and online sales for your business. We emphasize local keywords and optimise your Google My Business profile to gain maximum exposure across map listings and your local area, focusing on acquiring local customers.

Total Transparency

At Engine Scout, we keep you up-to-date and informed on the performance of your website through easy-to-understand monthly reports and real-time keyword tracking.

Monthly Reporting & On-going Support

The team at Engine Scout understands how busy you get running your business. We’re here to help whenever you have a question, need marketing advice, or want to discuss future growth plans. Our monthly reporting will also make it easy for you to get a quick overview of your campaign’s performance using easy-to-understand key performance indicators.

Local SEO Agency FAQ's

Local SEO puts your website at the top of Google for highly targeted keywords related to your business.

For example, a lawyer can appear at the top of Google for the keywords ‘lawyer near me’ or ‘best family lawyer’ with the help of a local SEO company. These keywords or search terms attract many visitors to your website, resulting in more leads and enquiries for your business.

Local SEO is one of the best and most cost-effective marketing channels for businesses wanting to grow.

While there are a lot of local SEO agencies in Melbourne, only a few offer the best SEO service.

Knowing who to pick and trust can be difficult, so make sure you review their client results. A top local SEO company should have no problem sharing past success stories with you.

Another essential thing to pay close attention to is pricing. Cheap SEO services that offer monthly management for approximately $500 are taking advantage of you. It’s impossible to dedicate enough time to work on growing your business with that limited budget and you would be better to spend that money on another part of your business.

If you have the time to learn and the patience to fail as you try to figure out what works and what doesn’t, you can eventually learn local SEO. Most businesses prefer to hire an expert as they’re busy working on the operations of their business and it can be much more effective to outsource their marketing to a local SEO expert like Engine Scout.

A well-planned and executed local SEO campaign combined with an SEO strategy is the best way of improving your websites online presence. At Engine Scout, we work with you to understand your goals, both short and long-term to put together an SEO marketing plan that works. Once you approve, we begin actioning the plan and track performance through data analytics and traffic behaviour analysis to achieve maximum online search presence for your website.

Link building is one of the most important ranking factors for local SEO. Our team provide some of Australia’s best link-building services. We use your existing content or create a new content asset designed to attract high-quality, relevant backlinks pointing to your website for maximum SEO benefit.

Before working together, our team will conduct a detailed review of your website and competition to determine if local SEO is the right online marketing channel for you. If we think it’s not the right fit, then we’ll tell you before working together and give you an accurate estimate of the time-frame needed to achieve results. SEO is a long-term growth strategy and it’s for people who are serious about growing a sustainable and successful business for years to come.

We work with businesses generating at least $300,000 in annual revenue. If you’re launching a brand new business and have a small marketing budget, then Google Ads services could be a better channel as you’re able to generate leads for your business quickly without waiting for SEO to kick in.

There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across a wide range of industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.

The cost of hiring a Local SEO company varies with monthly prices ranging from $500-$5000 depending on the size of your website, and how competitive your industry is. The average local SEO service costs between $1500-$3000 per month.

Be careful of companies offering cheap services as that often means you won’t get any results as they lack the time needed to get SEO working for you.

Engine Scout is a small by-design local SEO agency with five full-time team members and some freelance content writers. We build caring, professional relationships with our clients and get to know your business so we can offer you the best service and solutions.

Yes, Engine Scout offer’s both Google ads management and social media marketing services for Facebook and Instagram.

For brand new websites, it usually takes 12 months of consistent SEO to see results and for established websites, you can expect to see results within 3-6 months.

We offer monthly contracts, so you’re not locked in and can leave with as little as 30 days notice. Our clients stay with us because they want to, not because they have to!

Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this.

There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective marketing channels available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.

Engine Scout takes a consultative approach to SEO and each month you’ll receive a report on the work completed by us, detailed observations about your website traffic and any other important updates related to your website and online competitors. Our monthly reports are easy to understand and includes data that makes sense. In addition to monthly reports, we have a dedicated support channel so you can get in contact with us about your campaign or any important changes to your business whenever you need to. Our team is always happy to help and answer any question you might have about your website or marketing in general.

Getting started with us is easy. Simply fill in the contact form at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.

Arrange a Strategy Call with Us

Drop us a line and one of our SEO strategists will arrange a short strategy call to discuss your business.