Organic visibility
Across commercial keywords
Achieved from SEO to date
Sapphire Hair & Make-up are Australia’s #1 mobile hair and make-up service in the Gold Coast with additional locations all across Australia. They visit their clients and provide mobile hair & make-up services for weddings, corporate events, school formals & photo shoots across all major cities. In addition to their hair and make-up service, Sapphire makeup & hair creations also have an ecommerce store that sells various hair and make-up products.
Before working with Engine Scout, Sapphire previously hired a so-called ‘reputable’ SEO agency that completely destroyed their organic rankings. Google had penalised their website for not following best practices and 90% of Sapphire’s customer leads had disappeared as a result.
Engine Scout were tasked with the goal of recovering Sapphire’s organic SEO traffic within a short time-frame as the client understandably had little trust in SEO agencies and didn’t want to commit to a longer term project.
From early discussions with the team at Sapphire, we knew orgganic traffic from Google had previously been their #1 source for new customers and sales. Due to a recent website redesign gone wrong, Saphhire lost all of their Google traffic so we needed to recover the lost traffic as soon as possible.
Our SEO strategy focused on technical SEO corrections, great content & on-page optimisation:
SEO Recovery: How We Did It
We quickly identified several key issues negatively impacting the site and focused on tackling those first and included:
Fixing the above SEO issues first was the priority as they good be rectified almost immediately and ensuring Google was able to easily crawl the website and to ensure the key pages on the website were being indexed. Within two weeks we reversed the downward decline of organic traffic and started to climb back up to the first page of Google.
Since starting the campaign in February 2020, 80% of the website’s previous traffic has been recovered with an increase of 3214% within the first 6 months.
Sapphire were extremely pleased with the fast SEO results and were able to keep their doors open even during the Global pandemic when a lot of service businesses were severely impacted.
The site also ranks in the top 3 positions on Google for key commercial search terms and has regained 90% of it’s top 3 ranking prior to the Google penalty. Prior to our work, the client only had 4 keywords in the top 3 as of February 2020 which has now increased to 26 and represents a 550% improvement.
Based on the investment made, the recovery project has delivered exceptional results (90% recovery) in a short time-frame and the client’s business is poised to bounce back. We predict further growth as the local economy recovers and restrictions are relaxed further.
If you're looking for a fresh approach to SEO, contact us today.
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