PPC advertising is a cost-effective way of increasing online visibility, getting new leads and sales for your business.
Here are 7 of the most powerful benefits of PPC to help you make an informed decision.
So, should you consider PPC advertising?
Let’s take a look.
PPC stands for pay-per-click and is a form of internet marketing that involves paying a small price for every click you earn online. PPC is a highly effective strategy for attracting targeted visitors to your website.
Search engine advertising is one of the most popular forms of PPC. Google is the most popular search engines with thousands of businesses using their ad platform every day. In return for paying a fee to Google, you get your ads placed at the top of search engines to drive targeted traffic from Google to your website.
PPC advertising also exists on social media advertising including targeting audiences on Facebook & Instagram. However, most people are referring to paid search when they mention PPC.
When you search for a term like “digital marketing company” on Google, the companies using PPC are the ones with the Ad identifier next to their name.
PPC advertising is one of the best ways to gain more attention online and reach your potential customers.
Branded pay-per-click PPC advertising use keywords that relate to your company brand. You might be wondering why you need to worry about this as you will already naturally appear in search engines. There are a number of benefits to branded PPC that you should consider.
Probably the most striking benefit of PPC advertising is its ability to support your business goals in a number of ways. Whether you want to increase your brand exposure, increase website traffic, generate more leads or get extra eCommerce sales.
The right PPC solution can strengthen your position online, give you more credibility, and generate a higher amount of traffic for your brand. PPC can also complement your other digital marketing efforts and provide valuable data about your target audience and marketing funnel.
PPC takes the guesswork out of marketing, everything can be measured and tracked from the number of clicks you get, cost per clicks (CPC), impression share and conversions to name a few. PPC advertising offers incredible insights into how your campaign is performing so you can make adjustments and refine your strategy as more data comes in.
Because PPC campaigns can be measured it makes this form of advertising cost-effective as you can see where things can be improved, identify top and poor performing ads and shift your marketing budget accordingly.
When you compare PPC to more traditional forms of advertising like billboards and print media, it’s difficult to measure the results from these types of campaigns while with PPC you can attribute almost every sale that comes from PPC.
A lot of marketing requires patience and persistence before you start to see results come through. Often it can take months or even years for a marketing campaign to deliver results. Thankfully, that isn’t the case with pay-per-click advertising.
With PPC, you only pay for ads when a potential customer clicks on your ads and visits your website. If you want to drive targeted visitors to your website as soon as possible then PPC is by far, your best approach.
Done right, you can literally have a Google Ads account set up within a few hours and be receiving visitors to your site who are looking for the products and services you sell.
Sounds pretty good, right?
The right PPC solution can strengthen your position online, give you more credibility, and generate a higher amount of traffic for your brand. However, did you know that the data acquired by your PPC campaign is also a powerful asset that can be used to make better decisions on other parts of your digital marketing efforts? Here’s how:
PPC makes it easy for people to find your product and brand.
Think about when a potential customer searches for the products and services you offer. They already know what they’re looking for and their search intent is often to buy right away. PPC can serve up the right offering at the exact moment your customers are searching. You’ll be hard-pressed trying to find a warmer lead generation source than targeted PPC ads.
With PPC, you don’t have to constantly invest in new, creative ad campaigns compared to more visual marketing channels like social media that aim to capture the audience’s attention with visually entertaining ad creatives. PPC ads are relatively minimalistic and will only show up when people are searching for keywords you choose. The messages conveyed in your ads will remain relatively unchanged once you find the optimised combination that works.
The wealth of data collected by any PPC campaign means you can calculate your return on investment (ROI) and ensure your campaign is generating a positive return.
The benefits of PPC make it a worthwhile investment and should be strongly considered as a key pillar in your digital marketing growth strategy.
Whether you use PPC to protect your brand or remarket to audiences already aware of your brand. PPC can build brand awareness, drive more traffic, leads and sales for you.
How will you use PPC to benefit your business? Or maybe you have other benefits you’d like to share?
Let me know in the comments below!