Increase sales with our Google Shopping Management Services
We’re a Google shopping ads agency that loves helping store owners succeed.
We help you develop a profit-first ads strategy to deliver targeted traffic that converts into sales for your online store.
Would you like to have your inbox filled with sales notifications generated on autopilot?
It starts with a complimentary 15-minute strategy session:
How we achieved a 16X Return On Ad Spend & lowered CACs with Google Shopping Ads.
The Client: Russo Music is a leading online retailer of musical instruments in the US and wanted better performance from their Google Ads.
The Strategy:
Unlike 99% of Google Shopping Ad Agencies, we run our own successful eCommerce business which we use as a testing ground for paid ads on both Google and Facebook. Knowing what works and what doesn’t saves time and greatly reduces wasted ad spends so you can get a better return on your paid ad spend.
Our highly trained Google Ad experts can help you optimise your ad account and help you improve conversion rates on your website by identifying issues preventing customer sales.
If you’re considering Google Shopping, we can optimise your budget, and scale further with our Google remarketing services and Facebook Ad Agency to help you drive new growth and prevent business plateaus.
Positive return on investment is music to anyone’s ears and should be no different with Google Shopping Ads.
If you’re looking to hire a proven paid ads specialist that knows how to turn a profit from paid shopping ads then why not request a free ad account audit from us today?
Our team is based in Australia and we have experience working across various ecommerce niches.
We focus on increasing your store’s revenue while protecting your profit margins by tieing your marketing spend to your growth goals.
The challenge: ‘The Cello King’ was struggling to get any sales or traffic from their online store. They decided to partner with Engine Scout to help grow their business and within 3 months achieved the following:
Online ‘organic’ visibility
Increased conversions
Reduced ad spend
The solution: Using a powerful combination of Google Ads, SEO and optimising their online store for conversions, their business experienced a 3X increase in monthly earnings within the first 3 months of working together.
Why Google Shopping Matters
When your customers want to shop online and they know what they’re looking for, it starts with a Google search. Because they’re already looking for the products you sell, Google Shopping is one of the best platforms for capturing that demand giving you high returns on your ad spend.
Get More Conversions
We take a data-first approach to Google Shopping. Analyzing several KPIs from how customers interact with your store, cost per clicks, product data insights, landing page behaviour and conversions to ensure you’re getting the best from our Google Shopping service.
Marketing Strategy: Paid ads will most likely form only part of your overall digital marketing strategy, we take the time to learn about your business, the products you sell and what makes you great. We analyse your stores biggest challenges, potential customers and the typical sales process. Early-stage planning means we’re able to fast-track results to deliver a top service.
Competitor Landscape: How does your brand compare to the competition? Online shopping is a competitive space and it’s important to understand the strengths and strategies your competition is using.
Shopping Experience: How easy is the purchase journey for your customers? We carefully look at each step in your sales process to identify any roadblocks and provide feedback on how best to overcome these. Online shopping should be frictionless as possible for your customers and we work with you to achieve this.
Product Page optimisation: Your product pages are some of the most important pages on your store. Ultimately it’s where a customer makes the initial decision to make a purchase. Product pages need to have excellent product information including reviews, clear images and user guides. We will advise you on any changes needed before beginning a campaign.
Product Feed Setup: We set up and optimised Google merchant centre with detailed product specifications to improve click-through rates, Ad visibility and set up surfaces across Google. The feed is a crucial element to running a successful Google Shopping campaign and we make sure all the elements are added to get results.
Google Ads Setup: Our team will set up your Google Shopping account including remarketing and make sure it is optimised to the highest technical standards for driving traffic to your store.
Conversion Tracking: It’s vital we have a strong conversion tracking system in place. There’s a lot of money to made with eCommerce and it’s a massively growing market but to make sure your store leads the way, it has to accommodate easy and fast transactions, engaging customer journeys and most importantly have strong trust signals in place.
Scaling PPC Budgets: Over time, your campaign should improve if it’s been managed properly. Once we’ve achieved excellent results, it’s all about scaling your budget to capture a wider share of your market. This could be through adding new products to your Shopping campaign, expanding to search based text ads or introducing display ads. We take a data-driven approach to determine the best growth strategy for your campaign.
Campaign Refinement: As your shopping campaign matures, we’ll be able to analyze the data coming through to refine your campaign in a way that maximizes the number of sales while spending less money to generate a sale. This is something we’ve refined through our experience of working on dozens of shopping campaigns across a wide variety of industries.
Our goal is to make Google Shopping your most profitable channel. Our focus is on increasing ROAS and driving top-line revenue growth without wasting ad spend. Our service ties everything back to revenue and your bottom line to ensure your growth.
We run our own successful online shop which has given us an excellent understanding of how to structure and build winning campaigns. When you partner with us you’re partnering with ecommerce marketing experts.
Forget 12-month contracts that lock you in to a terrible service you’ll later regret. Our clients stay with us because they want to, not because they have to. We offer flexible monthly contracts and work hard to deliver you a return on investment.
Engine Scout is proud to be based in Melbourne, Australia and we’re only a phone call away to discuss your campaign, answer any questions you may have about Google shopping and support you as you continue to grow your eCommerce business.
At Engine Scout, we tie all of our marketing back to your financials to protect your bottom line revenue. Our paid ad campaigns are customised and built for your business and your market. We track key ecommerce metrics to ensure our service is benefiting your business.
There are a lot of PPC companies out there that offer low prices and deliver little results. Have you ever heard the saying “You get what you pay for?” Well, it’s almost always true for any product or service and with PPC, it’s no different. Google Ads is one of the best online marketing strategies for selling online.
Yes, Google Shopping ads are one of the most effective ways to generate sales and web traffic for your online store. You have complete control over which products you’d like to sell and through managing your Shopping feed correctly, you can easily target buyers looking for the exact products you sell online.
Working with a specialised Google Shopping management agency will save you a lot of time and headaches because they know how to create and set up your campaign, optimise your product feeds and improve website conversions. Without a Google Shopping expert, you run the risk of overspending and not generating any sales for your business!
Google Shopping management usually costs between 10-15% of your monthly Ad spend. For example, if you spend $30 per day on Google Shopping, then the management fee would be an additional $3 (10%) for that day.
Yes! Google Shopping Ads can work for any ecommerce business in any industry. Regardless of your store’s size, we can craft a tailored Google Shopping campaign to help generate more traffic and sales for your business.
We can get your Shopping ads up and running in less than 2 weeks time if you’d like. Schedule a complimentary strategy call with one of our Google Ades experts to discuss your goals today.
Engine Scout is a boutique Google Shopping Agency that works with eCommerce stores to help scale growth.
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