Full-service content marketing strategies to help you scale growth.
2X increase in organic traffic within 6 months with an SEO-focused content marketing strategy.
YouthLab is a fast-growing Australian cosmetic clinic specialising in the enhancement of aesthetic confidence.
The Client’s Goals
Results
Youth Lab doubled their website visitors within 6 months of working with us. They also rank #1 on Google for many of their service offerings and their email list is growing a 3X it’s previous pace.
Reach customers on their terms with our full-funnel approach to content markeing.
We map content intent based on 3 “journey stages” that we then layer on top of your content topics.
Our team handles every aspect of your content marketing strategy:
Attention – Very high level topics – topically related, but not purchase intent related. (top funnel)
Discover – Coming across your product or service offerings for the first time. (mid funnel)
Consider – Already aware of their options and looking to make a decision. (bottom funnel)
Our Content marketing meets customers every stage of the funnel.
This detailed audit highlights common mistakes brands make with their content marketing and your biggest opportunities …
Email List Building: How effectively is your content acquiring potential customer emails? Are you attracting the right emails for the customers you want?
Content Campaigns: Are you creating too much or not enough? Do you have the right balance of brand awareness with direct response copy?
Creative: Are you creating content that sparks your customer’s interest, highlights solutions and generates sales?
Promotion: Do you have an effective promotional strategy when launching content, or are you using a publish-and-pray approach?
Data-driven: Do you use data to create content that attracts industry and media attention?
★ SEO Focused Content
SEO-focused content marketing makes your website more visible on search engines.
Our team use a hub & spoke model to position you as an authority in your industry. SEO-focused content leads to increased brand recognition, more sales and long-term sustainable marketing results.
Content assets we create:
Premium SEO content marketing services
Our SEO & content marketing specialists in Melbourne will develop the best content marketing strategy and produce high-quality content to increase your rankings, traffic, leads and sales.
Partner With Melbourne’s Top Content Marketing Agency
Work with highly experienced digital marketing experts who know how to create content that captures your target audience’s attention. We have developed a proven process to deliver the highest-quality content that ranks on Google for the search terms that matter to you.
Trusted Advice Without The BS!
You’ll receive regular updates on the progress of your content marketing campaign. Our detailed reporting highlights important metrics and gives a quick overview of your website’s digital performance in real-time.
Our creative content experts will review your existing content assets, create new ideas and build a content marketing strategy that focuses on increasing your online presence and generating more sales.
We have proven processes and a fantastic team of content creators ready to scale your content production without sacrificing quality. Our team will advise you on how much volume is required and to lead in your industry.
Our team will help you turn your website into a lead-generating powerhouse. Targeting potential customers with high-converting landing pages & creative content assets to capture the full funnel buying cycle of your market.
Good content assets increase traffic to your site. Great content assets increase backlinks and the best digital content does both. Depending on your goals, our content marketing can create more brand awareness, build backlinks and increase sales.
Don’t waste your time guessing what content your target audience wants. We analyse the search data and research industry trends to create customer-centric content that ranks on Google.
Engine Scout closely tracks the performance of your content marketing campaign and ties it directly to revenue performance. Track how your investment into content creation results in increased sales and online visibilty for your brand.
Existing Content Audit: For us to deliver incredible results, it’s vital we asses your existing content assets and looks at what is working and what needs improvement. We also look at what type of content engages your target customers and the typical sales journey they go through. Understanding your customer journey enables us to create the right content at every stage of the buyer journey.
Competitor Study: We study your online competitors to understand what content is winning in your industry and where your competitors are lacking in their content strategy. Our content campaigns are designed to outperform your competitors and get your website ranking above theirs.
Keyword Research: Keyword research forms the foundation of all our SEO-focused content marketing and it’s a critical factor in achieving success with search engine optimisation. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate stages of your buyer journey and send them to you for approval.
Content calendar: The content calendar ensures we stay on track and deliver content to you in a consistent and timely manner. This is a ‘living’ document between our team and you to keep track of what content assets we’re creating at any given time and ensure we’re pulling in the same direction.
Content briefs: Content briefs are an often forgotten pillar most content marketing agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our content briefs set us apart from 99% of digital agencies because we add proven SEO optimisations to ensure a high chance of success on search.
Copywriting & Asset Creation: This is where your content campaign kicks into full swing. Our team of content creators craft winning content that’s designed to engage, entertain & educate your target audience. We have a vast network of expert writers across a diverse range of industries who can create premium content that gets results.
Content optimisation: One thing that sets us apart from 99% of content marketing agencies is our deep understanding of SEO and how to rank content at the top of Google. We’ve been creating SEO content for years and have the results to back up our claims.
User Experience Improvements: We address any underlining issues that could be holding your website back from its full potential. Although UX sits outside of normally what is considered to be content marketing, it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which does have an impact on the performance of your content assets.
Landing Page Optimisation: Driving targeted traffic to your website is great, but what if that traffic doesn’t convert into customers? Soon, search engines will catch on too and push your site further down. We must keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: Most traffic visiting your website will depend on the keyword research and planning we conducted during the ideation phase. Still, things can be further improved and optimised as more traffic data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors. We need to ensure our finger is always on the pulse and aware of any changes in case we need to adjust your content campaign.
Request a strategy call with us today.
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