Full-service SEO growth strategies that scale your organic traffic results.
Our audit highlights the most common mistakes brands make with their SEO marketing — and your biggest opportunities…
On-page: How effective is your content at acquiring new customers from search? Is your website attracting the right type of customer?
Backlinks: Are you creating too many or not enough? Do you have a healthy backlink profile to compete online?
Keyword Research: Are you targeting keywords that attract customers or are you attracting visitors who don’t convert into sales?
Technical issues: Do you have a sixth sense that something is not right with your website? What technical issues buried in the website code are preventing you from unlocking more growth?
“Work so far over the past 10 months has been excellent with our inquiries boosting to a good level. Thank you for your SEO work guys, our numbers have increased dramatically and hope to keep the trend going.”
Owner – Sapphire Make Up & Hair
Recovering 100% organic traffic losses for Australia’s Top Make Up & Hair Company
Sapphire make-up & hair is Australia’s leading mobile hair and makeup studio with locations across most of Australia’s capital cities. In addition, they also run a successful ecommerce store selling various hair & make-up products.
The Challenge: Growing Sapphires organic traffic involved fixing a botched SEO web migration that resulted in an almost 100% drop in traffic. We also had to design a SEO strategy for their multiple locations.
The Results: Sapphire partnered with Engine Scout to fix their website migration disaster and within 3 months, we recovered 100% of their lost traffic.
We focus on organic growth measured against the only true measure of business success — profit.
Youth Lab doubled its traffic in 6 months and rank for hyper-competitive keywords.
Our SEO services are centred on the right financial outcomes that cover everything from SEO strategy to positioning and conversions.
Ecommerce organic customer acquisition.
The best ecommerce stores generate 50% or more of their sales from organic traffic. Our ecommerce SEO strategists will help you achieve the magic 50% numbers with SEO.
Generate more leads for your local business.
The top 3 businesses on Google get the most leads. Our team will help you scale your local business with our SEO services covering search and Google Map SEO.
Scale business growth internationally.
Selling in new markets can mean added complexity to your website. Our international SEO services provide best practices for structuring your website for a global audience.
Unlock more growth opportunities.
Our enterprise SEO services work to help you achieve strategic business goals and tactical objectives. We measure performance against the outcomes you want from organic search.
We build you a profit strategy, not an SEO strategy.
Our SEO experts will help your Melbourne business attract more, better quality customers from organic search.
If you’ve had enough of poor-performing SEO services, small wins and marketing agencies that don’t deliver then request an SEO audit from us and find out what’s missing from your SEO campaign.
Engine Scout is dedicated to helping you grow profitably through SEO marketing.
Request a free strategy session with us today:
★ SEO Melbourne
Most SEO agencies in Melbourne will often report strong organic traffic numbers, but somehow fail to deliver on more sales.
3 unique methods set our approach apart.
Immediate Actions
Each project begins with our immediate action audit (IAA). We examine everything from keyword research, technical SEO, on-page optimisation, competitor analysis, and messaging to get your organic growth moving fast.
A Dedicated Account & Project Manager
Every brand is paired with a dedicated account & project manager who is responsible for planning and implementing your SEO campaign. Together, you’ll set KPIs tied to your business’s most important goals.
Consistent & Immediate Support
SEO is an investment in your company’s future success. We take this seriously and know how important it is to give you the best SEO advice and marketing support. Regular communication, help and advice are critical to your campaign’s success.
Custom reporting & performance reviews
We build you a custom dashboard for weekly reviews on the metrics that matter most: traffic growth, keyword rankings, and conversions — not just for your website at large but for the critical products and services you offer.
Then, once a month, we’ll meet to review performance and discuss ideas for future growth.
Engine Scout works on campaigns big and small. From growing ecommerce stores to working on advanced local SEO and enterprise campaigns. Our team have the knowledge, experience and determination to deliver real SEO results.
A key component to any successful SEO campaign is in being able to produce and scale high-quality content. Whether it’s informational blog posts or sales pages that rank with direct response copywriting. Hiring an SEO agency that creates content for your target customers is critical.
SEO migrations can be complex and often lead to dramatic website traffic losses if done incorrectly. Engine Scout understands how to keep your website ranking after migration and handles all Technical SEO aspects, including international expansion.
SEO presents a great opportunity to improve the website’s conversion rate and user experience (UX) which drives higher converting landing pages and increased sales across the website. Being CRO specialists, we can recommend the optimal site structure & CRO best practices for added value to your SEO campaign.
The #1 factor for ranking websites on Google is high-quality backlinks. Engine Scout earns you trusted backlinks to power your organic growth and separate you from your competitors. In addition to this we conduct a detailed link SEO audit to determine how many backlinks you’ll need.
Engine Scout runs its own ecommerce business which started off as a SEO test website and grew into a real business! See the other side of business has taught us many things and most of all how to deliver professional ecommerce SEO services.
Digital Marketing Analysis: For us to deliver incredible SEO results, its vital we step back and learn how your industry works, it’s challenges and the typical sales journey your customer goes through. Understanding your customer journey enables us to formulate the right strategy that converts website visitors into paying customers.
Competitor Study: Every business is unique and yours is no different. We study your online competitors to understand what’s working in your industry to deliver the best results possible. Our campaigns are designed to outperform your competitors and get your website ranking above theirs.
Website Gap Analysis: One of the first steps we take with your website is to look at the gaps between you and your top competitors. We analyse over 200 ranking factors to find the ‘gaps’ and begin closing them as efficiently as possible.
Keyword Research: Keyword research forms the foundation of all our SEO strategies and is a critical factor in achieving success with search engine optimisation. We begin with an in-depth study to discover the best keywords for your business, map them to the appropriate landing pages on your website and send them to you for approval.
On-Page SEO optimisation: Improving on-page SEO is a critical ranking factor that sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website too through conversion rate optimisation and user experience (UX) signals.
Advanced Technical SEO Solutions: Technical SEO is an often forgotten pillar most agencies avoid simply because it’s categorised into the ‘Too Hard Basket’. Our technical SEO sets us apart from 99% of digital agencies whether it be performing complex SEO website migrations or correcting challenging website architecture issues.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we dive into your website’s traffic performance and benchmark all key metrics (website traffic, user behaviour, conversion tracking). Understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about our search engine optimisation, what we do and communicating with you every step of the way allows us to deliver powerful results and a measurable return on investment through hard data. Our SEO company’s radical transparency is a big reason clients choose to work with us over a long period.
Strategic Content Marketing: We must have a strong content marketing strategy in place to build on your site’s search presence and to also cast a wider net for increased organic search visibility.
Evergreen Content Creation: Over the last few years, Google has dramatically changed how it ranks websites and most so-called ‘SEO experts’ are yet to catch on. You can’t write a 500-word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which is powerful content designed for first-page rankings.
Link Prospecting: We search the internet far and wide to build a robust list of high-quality link prospects for your website. Our link prospecting serves as the primary source of links we’ll be able to tap into throughout the lifetime of your SEO campaign.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask them as “white hat” instead, our team manually reach out to other site owners via email to acquire high quality links back to your site. We employ various methods to do this as it yields the greatest results and targeted brand exposure for your business.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
User Experience Improvements: We address any underlining issues that could be holding your website back from its full potential. Although UX isn’t a direct ranking signal, it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which does have an impact.
Landing Page Optimisation: Driving targeted traffic to your website is great, but what if that traffic doesn’t like your website? Soon, search engines will catch on too and push your site further down. We must keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: Most traffic visiting your website will depend on the keyword research and planning we conducted during the discovery phase. Still, things can be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.
Search Engine Optimisation (SEO) is the process of getting free traffic from search engines. It works by improving or optimising your website based on different ranking factors search engines use to position websites on their search engine results pages. The ultimate goal is to get your website ranking at the top of search results pages so more people will discover your website.
Maybe you’ve tried SEO in the past without getting the results you wanted.
Maybe you’re just busy running your business and want a partner you can trust.
Or maybe, you’ve hit a new stage of opportunity & are ready to take your growth to new heights.
If any of the above sounds like you then hiring a reputable SEO Agency in Melbourne can help you reach new heights.
Whenever another website links back to your website this is what’s called a ‘backlink’. Backlinks are one of the most important ranking factors for achieving results with SEO. It’s vital you have a strategy for acquiring links without breaking Google’s search engine policies. Often a lot of SEO providers will try to sell you backlinks from spammy websites that offer no value and put your website at risk of a Google penalty. Backlinks pointing back to your website need to be high-quality, relevant and send traffic back to your website.
Before working together, our team will conduct a detailed review of your website and determine if SEO is the right online marketing channel for you. If we think it’s not the right fit, we’ll tell you before working together and give you an accurate estimate of the time frame needed to achieve results. Remember, SEO is a long-term strategy and it’s for people who are serious about growing a sustainable and successful business for years to come. If you’re looking for a short-term approach, you’re more likely suited to paid advertising.
We work with established businesses generating at least $400,000 in annual revenue. If you’re launching a brand new business with a small marketing budget, then Google Ads could be a better channel as it requires less upfront investment and can start generating sales faster.
There are over 200 ranking factors used by Google to rank websites and each varies slightly in how much they influence your website’s rankings. Google’s algorithm is both complex and dynamic, which can make it challenging to get the results you want if you lack the knowledge required to perform search engine optimisation. At Engine Scout, we’ve achieved outstanding results for our clients across various industries and locations. Whether you have an eCommerce store, local business, national brand or international company, we have the expertise and experience to achieve fantastic results.
The cost of SEO varies depending on several factors from how competitive your industry is, the age of your website and whether you’ve had any SEO work performed in the past. SEO should be considered an investment instead of a cost because when it’s done right, it will produce additional revenue for your business. Some of our client’s entire business comes strictly from SEO and ranking at the top of Google; that’s how valuable it can be. SEO should be considered an integral part of any marketing budget.
We’re ecommerce experts having built multiple ecommerce stores ourselves and understand the ecommerce business model exceptionally well. We know the exact blueprint for generating more traffic and sales to your store through a combination of SEO, PPC, SMM and CRO.
Engine Scout is a boutique SEO agency with 5 team members. We also hire contract writers from time to time to assist with expert/thought leadership content when required but all of our work is completed in-house.
Yes, in addition to being an SEO company we also run paid ad campaigns for clients using Google Ads to compliment their SEO campaigns.
Anywhere from 3-6 months is the typical time frame to see an increase in organic traffic and keyword rankings. The best results happen at around 12 months and continue to grow from there.
No, our clients stay with us because they want to, not because they have to! Engine Scout does not lock you into any long-term contracts and you’re free to leave whenever you’d like. We do ask for 30 days notice if you decide to leave though.
Offering a guarantee of search engine rankings goes against Google’s guidelines and no one can guarantee this. We do, however, set a minimum set of KPIs against traffic increases and targeted keywords to ensure your campaign is a success.
There are a lot of people who will claim they ‘know SEO’ or ‘how to rank websites’ and often come with a cheap price tag or it sounds too good to be true. This often leads to you being disillusioned with SEO as a scam or forming the belief that it doesn’t work. SEO is one of the best, long-term and cost-effective marketing channels available and you should dedicate some of your marketing spend on SEO as it will produce sustained conversions for years to come.
Getting started with us is easy. Book a complimentary strategy call at the bottom of this page or give us a call. We’ll then arrange a meeting with you to discuss your goals, review your website and formulate the best SEO strategy for your website. We then send you a proposal for review and once you accept we get started right away.
Drop us a line and one of our SEO strategists will arrange a short strategy call to discuss your business.
Have a question?
