Helping you grow your business through powerful SEO services.
Every business is different with it’s own set of challenges to overcome. That’s why our Geelong SEO campaigns are tailored to your unique needs.
We use a combination of the following SEO foundations to transform your business into an online powerhouse:
★ Ecommerce Case study
The challenge: ‘The Cello King’ was struggling to get any sales or traffic from their online eCommerce store.
They decided to partner with Engine Scout to help grow their business and within 3 months achieved the following:
Online ‘organic’ visibility
Reduced ad spend
The solution: Using a combination of Google Ads, SEO and optimising their online store for conversions, their business experienced a 3X increase in monthly earnings within the first 3 months of working together.
A lot of so-called “SEO experts” will guarantee SEO success in a desperate attempt to win you over.
The truth is…
It’s too easy for these so-called “SEO experts” to manipulate their guarantees with pointless traffic improvements that don’t generate any sales for your business.
Instead, all of our clients websites are put through our proven 4-phase ranking system to ensure you get an SEO campaign delivered on time, within budget and most importantly, incredible (sales generating) results.
Search Engine Optimisation (SEO) is getting your website to appear at the top of Google whenever a customer searches for the products and services you offer.
A Family Lawyer might want their website to appear at the top of Google whenever someone searches for things like ”family lawyer near me” or “best family lawyer in Geelong”.
How do your customer find your products and services?
9 times out of 10 they grab their smart phone or computer and search for it on Google.
And because they’re actively searching for your product or service, they’re in that ‘ready-to-buy’ mode.
That’s why SEO is so valuable because it’s the secret sauce to getting your website found online by ‘ready-to-buy’ customers.
80% of people skip past the Google Ads you see at the top of Google and go straight to the ‘organic (SEO) search results’. This is because customers trust organic search more than Ads.
So, what are you waiting for?
Get your business found by customers on Google. This free (step-by-step) SEO checklist shows you how to do it when your budget is tight.
Your business is unique and comes with its own set of challenges.
All of our SEO work is customised to deliver real results for your business.
See why we’re Geelong’s top SEO agency.
Industry Analysis: For us to deliver the best SEO service, it’s vital we step back and learn how your industry works, it’s challenges and the typical sales process. This is a step most other agencies won’t make but makes a huge difference when it comes to converting traffic into sales.
Competitor Landscape: Every business is unique and yours is no exception. We research your competitors online strategies to see what’s working and how we can use this to design a clear pathway to getting your website to the number 1 position on Google.
Website Quality Audit: There’s no point putting a Ferrari engine inside of a Hyundai.
1) It won’t fit
2) There’s no way it’ll perform at the level needed to get you incredible results. Our website quality audit looks at the current condition of your website and provides us with key indicators to make any necessary corrections.
Keyword Research & Mapping: Keyword research forms the foundation of every SEO campaign and is often the difference between success and failure.
We identify search terms that correlate with sales (buyer intent) and not just traffic.
On-Page SEO Improvements: Improving on-page SEO sets your website up for success. Not only do we improve your site for Google but we also ensure it works for customers visiting your website.
Technical SEO Corrections: Technical SEO is an often forgotten pillar that most agencies avoid simply because it’s categorised as the ‘Too Hard Basket’. Our technical SEO abilities sets us apart from most agencies and gives you a real advantage against your competitors.
Data Analysis, Benchmarking & Tracking: Before any campaign kicks into full swing, we do a deep dive into your websites traffic performance and bench mark all of the key metrics (website traffic, user behaviour, conversion tracking). By understanding where you’re currently at means we can hold ourselves accountable and to the highest standards. Being 100% transparent about what we do and keeping you informed every step of the way allows us to clearly show your return on investment through hard data and it’s a big reason our clients continue to work with us.
Content Planning: It’s vital we have a strong content strategy in place to build on your sites search presence and to also cast a wider net to increase the amount of traffic visiting your site and funnelling into leads and sales.
Content Creation: Over the last few years, Google has dramatically changed the way in which it ranks websites and most so-called “SEO experts” are yet to catch on. You can’t write a 500 word blog post targeting long-tail keywords and expect it to rank anymore. We work with you to create ‘Content Assets’ which are powerful pieces of content specifically designed for first page rankings.
Link Prospecting: We search the internet far and wide and build up a strong list of high quality link targets fit for your industry. Our link prospecting list serves as our main source of links we’ll be able to tap into throughout the lifetime of your campaign.
Outreach and Brand Exposure: Unlike most agencies, we don’t buy links for generic link farms and mask it as “white hat” instead our team manually reach out to other site owners via email to acquire high quality links back to your site. We employee a variety of methods to do this as it yields the greatest results and targeted brand exposure for your business.
Link Acquisition: Arguably one of the strongest ranking signals used by Google. Backlinks act as a vote of confidence that your website does what it says. Our approach to link building is simple: Quality over Quantity is key. A single link from a reputable website will be worth more than 1000 links from low quality spammy websites.
User Experience Improvements: We address any underlining issues that could be holding your website back from it’s full potential. Although UX isn’t a direct ranking signal it does indirectly affect traffic behaviour metrics such as bounce rate and dwell time which do have an impact.
Landing Page Optimisation: Driving targeted traffic to your website is what SEO is all about but what if that traffic doesn’t like web page? Pretty soon search engines will catch on too and push your site further down. It’s vital we keep enhancing the style and performance of your most important web pages to keep potential customers engaged and your conversions high.
Traffic Quality Improvements: The majority of traffic visiting your website will depend on the keyword research and planning we conducted during the discover phase but things can always be further improved and optimised as more website data come through.
Competitor Watching: Your business is seeing strong growth, but so could your competitors and we need to ensure our finger is always on the pulse and aware of any changes in case we need to make adjustments to your SEO campaign.
SEO doesn’t have to break the bank to be effective. We’ll quickly assess your industries competitive landscape and quote you based on what it’ll take to get you to the top of Google.
Don’t be fooled by the so-called ”SEO experts” guaranteeing ‘more traffic’ in a desperate attempt to win you over. More traffic is worthless if it doesn’t convert into sales. We drive traffic that delivers sales, not fancy metrics.
Forget 12-month contracts that lock you in to a terrible service you’ll regret later. Our clients stay with us because they want to, not because they have to. We offer flexible monthly contracts and work hard to keep you happy.
There are a lot of so-called ‘Geelong SEO experts’ who’ll use spammy SEO techiques that can get your business blacklisted by Google. At Engine Scout, we practice ethical SEO to protect you from penalties.
Our Geelong SEO service follows Googles ethical guidelines. This ensures long-term, sustained results for your website. We work hard to turn your business into a powerhouse to make sure it stands out from your competitors.
Your business is unique and unlike a lot of SEO agencies that throw you into the same box as everyone else, we work closely with you to provide a bespoke solution that pushes you ahead of your competitors.
Search engine optimisation or SEO as it’s commonly known in the business is the process of getting your website to appear at the top of search engines like Google for the products and services you sell. That way, when a potential customer search for your products or services online, they can easily find your business on the first page of Google.
95% of all web traffic comes from organic (SEO) search, according to Similarweb.
75% of internet users never scroll past the first page of search engines, according to Junto.
These statistics alone prove the importance of having your website appear on the first page of Google. Yes, social media marketing and paid advertising are also important. But if you don’t want to have to continuously pay for advertising each month, then SEO is a smart move and fantastic long-term strategy.
There’s no black and white answer to this question and if any SEO company or consultant guarantees you results, you should run the other way. The truth is nobody truly knows how Google ranks websites because their algorithm is kept top secret. So, it’s best to speak with an SEO company that can point you in the right direction and who has experience with ranking websites in the Geelong area.
There are a lot of factors that go into determining how much SEO costs. Factors like your current website’s health, how competitive your market is and how much time is required to get you the results you want. That said, generally, brand new websites require more time and effort to catch up to established sites which have been around for years. If you would like an accurate estimate on the cost of your SEO, chat with an SEO expert who can give you precise pricing based on your business goals.
Every website is different and comes with its own set of challenges. Before anything else, the first step is getting a detailed understanding of your business, who are your competitors and what are your long term goals. During the initial phase, it’s about understanding how your site is structured, what are the most critical pages in terms of SEO and are there any issues that require immediate attention? Once your SEO audit is completed and initial improvements made, the next phase is all about building your website’s online presence through both on-page SEO and off-page SEO. This process can take anywhere between 3-24 months, depending on your sites current online health. After your website has built up an excellent online presence and is appearing on Google when customers search, the final phase is to defend your strong position against competitors through continued SEO maintenance. You’ll know if your SEO service is working because your website will be receiving increased web traffic and you’ll be receiving more sales calls and email enquiries.
SEO can work for any business in any industry. If people are searching for the products and services you offer using search engines, then yes, SEO can work for you. Before engaging in any work, we assess the potential of all our client’s businesses and tell you what you can expect from your SEO campaign.
If you’re ready to grow your business and increase sales, then why not schedule a FREE 30-minute strategy call with one of our SEO experts today. During the call, we’ll go through the potential of your business online, discuss your competitors and point you right direction to getting your website more traffic, leads and sales from Google.
Engine Scout is a results first SEO marketing agency with an ability to deliver you AMAZING growth.
If you’re looking for a fresh approach to your online marketing, let’s have a chat today.